September 2006

If you want to know a quick and easy way to inject passion and excitement into your ads without using even a speck of “hype”, then here’s how one of the world’s greatest living copywriters does it.
And why you can do it, too.
Anyway, here’s the “secret” in a nutshell:
Get rid of all the exclamation marks…or [...]

When I was a kid I loved collecting comic books.
I enjoyed them so much, I even wanted to be a comic book writer or artist, and spent a lot of time reading interviews with people who actually did create comic books.
And although I didn’t realize it at the time, reading these interviews taught me one [...]

How would you like to quickly and cheaply build a thick, beefy swipe file full of proven and successful direct response ads?
A swipe file that contains not only long copy ads…but also proven classified and space ads that can be adapted and modified for pay per click ads and ezine ads?
And how would you like [...]

If you want to know a quick and easy way to get inside the heads of your customers…and learn what their “hot buttons” are when writing copy…then check this out:
One of the first things I do when starting a new copywriting project is go straight over to amazon.com.
Why?
Because in most cases it contains a gold [...]

Not long ago someone asked me this interesting question:
“I have a full time job, a family I love and a full rotation of adult responsibilities. How do I find time to learn about copywriting?”
This is a great question. A lot of people struggle with this exact same problem.
And the simple (but brutal) [...]

If you are just starting out as a copywriter, but are afraid of writing “crap”, then here’s how to abolish that fear and start making money right away — no matter how poor your copy is.
Look, here’s the whole secret to getting over your fear of writing bad copy:
Just start writing.
The more writing you do [...]

It seems like not a day goes by when one of my business partners doesn’t call me up, or I call him up, and say:
“Hey, I was just taking a shower and got this great new idea for that project we’re working on!”
I know that sounds strange, but it’s true.
There’s something almost magical about taking [...]

If you would like to make sure you never again stare at a blank screen or piece of paper when writing your copy, then this article will show you how.
Once upon a time a guy I know called me up almost panicky because he had a looming deadline and couldn’t think of anything to write.
“All [...]

What would you say if I suggested there are certain cases where you should not use a headline on your sales letter?
Most copywriters I know would say I’m nuts.
I mean, not using a headline is the greatest “sin” of copywriting, isn’t it?
And 99.9% of the time I would agree.
Except…
There are many examples of successful letters [...]