Ben Settle

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File under: Copywriting & Sales Letters

How would you like to quickly and cheaply build a thick, beefy swipe file full of proven and successful direct response ads?

A swipe file that contains not only long copy ads… but also proven classified and space ads that can be adapted and modified for pay-per-click ads and ezine ads?

And how would you like to be able to build this swipe file of hundreds of ads for about $50 or less?

Then all you need do is head over to the nearest comic book convention.

This is no joke.

If you want to see some of the best copy ever written then spend a few hours pouring over direct response ads found in comic books and a whole new world will open up for you.

The psychology the copywriters used in those old direct response comic book ads is sheer brilliance.

They knew exactly how to get “inside” your head and persuade you to buy things you never in a million years would have considered buying before. Plus, they were usually able to do it with just two or three sentences.

And as I said, they’re cheap.

Believe it or not, the comic books with the best direct response ads are almost always less than a dollar a piece.

The key is to buy the older comics from before 1990. For some reason after 1990 comic book ads started shifting into image ads and away from direct response.

But the older ones are all direct response ads.

And unlike baseball cards, comic books tend to go down in value instead of up.

And the really old ones — especially titles that didn’t sell well — can many times be bought for next to nothing.

In fact, if you go to a comic book convention you can sometimes buy entire boxes of old comics — containing thousands of ads — for less than $50.

Whatever the case, if you want a huge swipe file packed with powerful direct response ads, buy old comic books.

They’re dirt cheap… and they contain some of the best examples of selling, persuasion and copy you’ll ever see.

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

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