Once upon a time a reader asked:
“…on many lists and see lot of experts saying they are THE person to learn from. Why u? Everyone has testimonials and clams being the greatest. What makes u different? Do not take as trolling I am new trying to get handle on things thanks!”
At the risk of sounding like a megalomaniacal techno-despot, my answer is:
Seizing a corner of our industry and recreating it in my own image.
For example:
- While every online marketer and his father is drooling on the carpet mindlessly debating politics online all day… a couple years back I bought ownership in Email Players subscriber Richard Emmons’ Oregon Eagle newspaper, where we’re helping pro freedom candidates actually have a shot at winning against one of the most corrupt political machines this country has ever known.
- While copywriters are on social media grandstanding about the importance of “storytelling!”… I’ve written 9 novels (my Enoch Wars saga), turned the first novel into a screenplay, with a second series of novels being written now… plus a series of running comicbook-style ad storylines I’ve been publishing in Email Players since 2019 through this year.
- While everyone is crowing about how they are a world class expert at crypto and investing… I went and bought ownership in what is fast becoming THE premier Options trading coaching program (Low Stress Trading) on the planet…. with testimonials so surreal (including a zinger from the former CMO of Agora Financial’s Legacy Research, who uses it himself now) TrustPilot was making our customers verify their purchases due to so many 5-star reviews.
- While the content creation goo-roos and “influencers” are busy nattering on all day about content creation, how to create content, how to sell content & be a content creator… or, more amusingly, “prompting” content… I invested in a platform designed & created for ultra-engaged content creation & distribution (Learnistic) using mobile app technology.
- While every online marketing ex-spurt and his mother is debating about what the best shopping cart is… with them playing musical chairs switching carts all the time, we built our own online marketer’s “wet dream” cart platform (ContraCart) that’ll probably be for sale next year some time.
- While email goo-roos spend all day on SOCIAL MEDIA (not in email, which is always ironic) pounding their chests to the make money online crowd nattering on about opens, clicks, deliverability… I have financed (with money made from, yes, writing emails selling my own offers to my own lists & businesses…) and co-built with Troy Broussard (former Navy Nuclear Submariner-turned-world class email marketing automation specialist) our own platform called BerserkerMail.
- While freelancers are out there worried about so-called AI taking their jobs, sucking away the fun out of their craft, dealing with start-up amateur clients thinking they can ‘save money’ by replacing legit copywriting talent with fapGPT… I created (for my own use at first) my own methodology for becoming my own client over a decade ago that makes me immune to such things that AWAI sells called Client-less Copywriter. After all, how exactly is AI gonna replace me in my own companies? That’d be quite the trick indeed, I suppose.
That isn’t even getting creative.
I’ve also pioneered countless other methodologies like business World-Building methods, for example, which I’ve written multiple books & Email Players issues about – coming at it from branding, social media, publishing, direct response design, direct marketing and even dating/romance (for men – won’t work for women in that regard, will not explain).
All right so hopefully that answers the “why you?” question.
If like what you’ve read here, and if you want to learn more from my twisted corner of the internet simply opt-in to my free email list.
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Ben Settle
