What did the bird say when he flew over the Internet?
Cheap!
Cheap!
Cheap!
I know… lame joke.
But still a TRUE one.
And while it’s fun finding really cool cheap and free stuff you need on the Internet, I’m thankful I’ve had to pay for a lot of things that, if given free, would have sat on a shelf and never been used.
Like Gary Halbert’s “Boron Letters”, for example.
It’s free today.
But it wasn’t back in 2003 when I got it.
I was struggling a lot financially back then.
It STUNG dropping $97 on that book!
But I read that puppy cover to cover dozens of times… including writing the book out in my own handwriting. I STILL go through it once or twice per year, too. And I have probably gotten more profitable ideas and breakthroughs from that book than almost any other I’ve seen (definitely in my top 10 resources).
But you know what?
Today I wouldn’t get nearly as much value from it.
Because it’s free.
And what’s free is almost NEVER valued as much as that which we have to earn, buy or struggle for.
Hey, you don’t have to like that.
And you can fight me on it all you want.
But that won’t stop it from being true.
Free really IS the most expensive option.
Ben Settle
