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My new book The Copywriting Grab Bag is finally ready.
And for the next 24 hours I’m practically giving it away.
Here are the details:
This book contains all the best chapters of my no-longer-published eBook The Copywriters Cheat Sheet, plus 9 appendixes of interviews with some of the world’s savviest copywriters and marketers.
Some of these interviews are on my site.
And some are totally exclusive.
The exclusive interviews are with:
- Ken McCarthy (Of “The System Seminar” fame).
- Doberman Dan Gallapoo (Who used to work with the late, great copywriter Gary Halbert).
- Mike Winicki (A direct marketing genius).
- David Deutsch (I recently read on John Carlton’s blog that David had 6 controls running simultaneously back in September — dang!).
- Brian Clark (Of copyblogger.com — one of the most-visited blogs on the entire Internet).
Here are a few comments about this book when I gave it away free (and BEFORE I added the valuable appendix interviews):
Ben…your blog is always a great read, and your “Copywriter’s Cheat Sheet” book definitely kicks ass on each of its 300 pages. In fact I’d go as far to say it’s one of the very few valuable resources on the net worth downloading - and way better than 99% of the stuff I’ve bought over the past 12 months. Keep up the great work…
- Simon Johansson
www.BillionDollarCopywriter.com
Your “Copywriter’s Cheat Sheet” e-book was solid. Had me glued to the computer for a couple hours.
-Matt Marshall, Direct Response Copywriter
www.mattmarshallcopy.com
www.averagewhitedude.com
Your “Copywriter’s Cheat Sheet” book is more valuable than 97.9% of the books I’ve paid money for. In fact, I haven’t even read the whole thing and I’m already putting your tips to work on an ad I’m writing.
-Mike Low
www.killermarketingtactics.com
Ben, your free “Copywriters Cheat Sheet” book is great stuff. The info in it is worth over $100. In fact, I’ve paid $79 and $99 for far less good info.
-John Gilger, Freelance Copywriter
www.jgilger.com
And just yesterday Ken McCarthy sent me this email:
OK, so what’s the price?
Right now the book sells for $97 on Amazon.com.
This is actually a screw-up (on my part) — as I originally intended to price it that high, but recently decided to lower it to $49.95 to make it more accessible to people.
However, it will probably take about a month or so for the new price to filter through the system.
Whatever the case, I promised a special discount to my blog readers.
So, for the next 24 hours (and the next 24 hours ONLY) you can get this book for just $19.95 plus $7.50 shipping & handling (14.50 if you live outside the US.)
{ 6 comments }
This book looks very beneficial for someone like myself. I am just starting out and I could use any tips and tricks. I have been using an article submission software called artemis pro. It allows me to submit many variations of the same article without being penalized for duplicate content. I will be looking for this book, thank you.
Hi Ben,
I just got your new book the other day. I’m really enjoying it. I find it hard to put down. You’ve got some great headlines for your chapters BTW.
Speaking of headlines. In your book on page 109 you describe that you sometimes write 500 or more headlines for a sales letter project.
I was just wondering if you wouldn’t mind making a blog post in which you include all of the headline versions you came up with for a past project?
I absolutely love coming up with lots of headlines or email subject lines for that matter. But I think seeing the hundreds of headline variations you come up with could be highly instructive to your blog readers.
Maybe you’d be embarrassed at showing your worst ones. If that’s the case then you could simply include the top 100 out of the 500 and write a little bit about your process for generating these headlines.
Unfortunately it often takes me 10 times longer to come up with a good email subject line than the article itself. I can write some articles in 15 minutes or less and yet sometimes it takes me over 2 hours to come up with a good subject line. And yet I still feel I should have come up with some more ideas.
And forgive me if you’ve already written such a post in the past. Now back to reading your book. And by the way, with very little reading I believe I’ll be increasing my income by following just a few of your ideas.
I wish I had concrete evidence. But I haven’t put them to use yet. However when I saw what you wrote it made common sense and I know it will work.
Cheers, Roger
Hey Roger,
I’m so glad you’re getting value from the book.
I don’t keep all the headlines I write (most are garbage anyway — just random thoughts to keep things constantly moving). So it would be impossible for me to show a progression or list or anything like that.
By the way, if you haven’t seen Doug D’Anna’s report on email subject lines (it’s a bonus for signing up for his “A List” ezine) it has some great tips on how to write them.
Ben
Thanks for reminding me about that report from Doug D’Anna. I have read it and plan to reread it. There’s so much I need to learn and I’ve been studying marketing for about 20 years.
Maybe next time you’ll save some of those headlines and post them after it’s safe for you to do so.
I think even the real junk you come up with would be useful to other people. They might see how the junk helps you come up with the brilliant.
It must be hard to pick through all of those headlines and decide which ones you think are the top. Then when you pick one it may not even be the best. You have to test a number of them.
Writing headlines is certainly an art and a science.
Thanks, Roger
Roger,
Just plug your headlines into google AdWords. That’ll give you a pretty good indication as to how good your headlines are — directly from your market. Also, google has a free split testing program you an plug in your headlines to and you can split test them against each other.
Ben
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