… According to an internal Dem memo they kinda do.
And believe it or not, this memo contains a pretty good copywriting lesson:
www.thehill.com/leading-the-news/internal-dem-memo-faults-party-message-2007-10-26.html
Especially note the last couple paragraphs.
Kind of interesting advice for anyone who writes copy.
And here I thought politicians never offered anything of value.
Whoda’ thunk it?
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Thanks for sharing that article with us, Ben. You’re right. The article, especially the last two paragraphs as you pointed out, is a great example of effective vs. ineffective marketing.
Anybody that follows politics and copywriting knows how true the points made in this article are. You can criticize the Republicans for their positions and policies, but respect them for the simple, emotional messages that they get out.
I just had a picture run through my mind of the Republicans hiring gifted copywriters to get their messages out and the Democrats hiring algebra professors to do their marketing.
Hey Robert,
I’m glad you enjoyed it. I found it to be a great article, too.
And I really do believe coming up with emotionally strong “sound bites” is a skill any copywriter should learn and hone. Especially since the media is becoming more and more dominated by sound bites and we’re all getting more and more conditioned to hear and respond to them.
I actually wrote a report about this that I give away to people who buy Jay White’s catalog copywriting course from my link. It’s just a great skill to have in the ol’ hip pocket — for both long and short ads.
Ben
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