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Recently I read an article talking about why copywriters “MUST” go to marketing events.
That the best clients are at events.
And that, if you go to events, you will build your business far faster than you would otherwise.
I don’t know about this.
True, attending events can dramatically speed up your copywriting career goals… but it is definitely NOT a “must.”
How do I know?
Because I work with several clients who are, in most cases, the “top dawgs” in their niches — like Mike Dillard (in the MLM niche), Captain Chris Pizzo (in the martial arts niche), and Ken McCarthy (in the Internet marketing niche.)
Yet, I have never “met” any of these guys.
I have not “hung out” with them.
And I definitely did not “network” with them at a seminar.
Instead, they approached me because they knew what they were looking for, did their homework on me first, and know results count more than if someone is a seminar buddy or not.
My point?
If the idea of attending seminars makes you feel tired and sleepy (like it does me — which, according to Sean D’Souza, is perfectly natural for introverts)… don’t fret.
Don’t worry.
And, whatever you do, don’t fall for the line that going to seminars is “mandatory.”
Is attending events a good idea?
Absolutely!
Many of my copywriting friends built their businesses on seminars.
And if you enjoy networking and seminars then have a party.
But it’s not a “must.”
Believe it or not, clients are LOOKING for you as much as you are looking for them.
Your job is to demonstrate your stuff like you would any other product.
For some, seminars are the way to do it.
For others, it’s less direct ways.
The key is to do what works for you and never give up.
For more information on getting freelance copywriting jobs, check out the interview I did with Ryan Healy last year.
It’s packed full of real, useable ways to get paying clients.
Including many “introvert-friendly” methods that work just as well — if not better.
Ben
{ 2 comments }
Well Ben, you haven’t attended a Psychotactics seminar have you? You’ll never fall asleep, even if you’re on medication.
But hey, just to counter your point, you do get clients from attending seminars–if you are a speaker. I can track at least well over $20k to one seminar alone.
And no, it wasn’t a pitch at the seminar. This $20k was from conversations in the lounge
Sean
That actually doesn’t surprise me, Sean.
I know a lot of people who have built huge businesses just going to seminars (speaking and attending).
My point was it’s not the “only” way to do it.
And, for some people, may not be the best way, either.
Ben
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