Just a quick “heads up”:
I recently got a copy of the brilliant “Read This Or Die” ad — which some direct mail “insiders” consider one of the best ads ever written.
I’m not surprised at all.
This really is the kind of ad that makes you shake your head wondering how the heck Jim Rutz (the guy who wrote it) writes copy like this.
Anyway, I just added it to my special swipe file report: “How To Instantly Build A Million-Dollar Swipe File”.
Which you can download free (although you’ll have to opt-in) at:
By the way… this ad was sent to me by a guy named Jack Booman.
So special thanks to him for sharing this ad with me (and now you).
