Giving You Some Swipe File Lovin’

Just a quick “heads up”:

I recently got a copy of the brilliant “Read This Or Die” ad — which some direct mail “insiders” consider one of the best ads ever written.

I’m not surprised at all.

This really is the kind of ad that makes you shake your head wondering how the heck Jim Rutz (the guy who wrote it) writes copy like this.

Anyway, I just added it to my special swipe file report: “How To Instantly Build A Million-Dollar Swipe File”.

Which you can download free (although you’ll have to opt-in) at:

By the way… this ad was sent to me by a guy named Jack Booman.

So special thanks to him for sharing this ad with me (and now you).

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{ 2 comments }

Joseph Ratliff August 18, 2007 at 8:02 pm: Ben,

Nicely done on the swipe file “lovin.”

I am a copywriter of six years experience, and I even found one that I hadn’t got a hold of yet. Awesome report.

Thanks for sharing.

Joseph Ratliff
Copywriter
Author of The Profitable Business Edge 2
Reply – Quote
Ben Settle August 18, 2007 at 8:07 pm: Joseph, you’re more than welcome.

Believe me… the best is yet to come.

My swipe file ezine you joined to get the report will drip a lot more ads like those on you over the next year or so.

Ben
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