A few months ago, I showed you a cool joint venture secret my friend David Dutton (“the most connected man on the Internet”) taught me when I interviewed him last year.
Basically, what you do is (1) Identify someone you’d like to connect with, (2) Make a simple video about how one of their products benefited you, and (3) Put it on YouTube and tell the person about it.
Below is a great example of how it works:
See how easy that is?
Ben
