Ben Settle

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File under: Copywriting & Sales Letters

Been getting a TON of new client inquiries lately.

I don’t know if it’s because the economy is sucking and marketers know they can’t just rely on the “kool-aid drinker” part of their lists (who will buy ANYTHING they sell) anymore.

Or if they are seduced by my obnoxiously political emails.

Or if they are just temporarily insane.

Whatever the case… usually they send me the ads they need fixed along with their requests.

And lemme tell ya:

What I see is NEVER pretty.

Some of these ads have some MAJOR mistakes in them.

Mistakes that are almost certainly KILLING their response.

But that are (thankfully) very easy to correct.

Anyway, I thought it’d be neat to list the 10 most common “copywriting killers” I’ve been seeing in these ads.

That way, if you see any you are making, you can quickly adjust and improve your sales.


Okay, here goez:

1. Headlines that impress other copywriters but not their market

2. Relying on bragging, boasting and hype

3. Not writing to the skeptic

4. Not being engaging

5. No logical flow of information

6. Too much swiping

7. Too wordy

8. Weak offer

9. Not enough research (i.e. LAZINESS)

10. Lame bullet points that put you to sleep

There are a LOT more mistakes than this.

But these are the biggies.

The ones that, if you ONLY corrected these 10, would make your ads pull much higher response every time.

If you don’t believe me, use this check list on any ad not converting well.

I think you’ll be pleasantly surprised by the resultz.

Ben Settle

P.S. Speaking of check lists…

… on page 205 of The Copywriting Grab Bag you’ll find a special marketing check list created by a true marketing “genius” named Mike Winicki.

Mike has consulted with, worked for and studied close to 5,000 businesses. And much of what he teaches about copywriting and marketing flies in the face of what other so-called “gurus” say (especially online).

IMHO, this marketing check list is priceless.

And I believe it can (realistically) double the size of (almost) any business in 6 months or less.

Anyway, you can ONLY get this check list in this book.

And if you hop on the notification list, you will have a chance to get the book (and accompanying CD) at a discount:

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

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