Here are 13 examples of shallow thinking in marketing:
1. Slave to marketing metrics at the expense of (or even outright ignoring the existence of) all the intangibles in a business that are just as important
2. Prioritizing the selling of offers over the building of a business
3. Relying completely on social media
4. Setting goals that are outcome dependent (i.e., make X sales by Y date) vs goals that are not outcome dependent (write & send 1 email each day for the next 30 days)
5. Building a list instead of an audience
6. Think having a funnel is the same as having a business
7. Selling offers that don’t logically link to other offers
8. Assuming they can only inexpensively get leads & traffic by being on social media
9. Relying on one merchant account — especially Stripe or PayPal — and not at least making plans for more
10. Having 50% or more of their income tied up in ONE offer or client, and isn’t at least in the process of working to change that
11. Thinking marketing or copywriting is more important to sales than status
12. Selling the “thing” they offer before selling themselves
13. Making transactions at the expense of relationships
These are just a few examples of shallow thinking.
And if you happen to fall into more than one of the above I suggest changing that, fast, if you want to not only be able to compete in, but conquer in your market, industry, product category in the coming months, years, and decades.
It’s also mandatory to not do the 13 things above to use Email Players.
The newsletter simply won’t work for shallow thinkers.
Which is why they never last long, and why I try to turn them away.
They are much better off buying elsewhere.
Otherwise, here’s the link: