Let me tell you a story.
Specifically, about comicbook creator Robert Kirkland who is the writer & creator of the ghoulish & popular comicbook & TV show “The Walking Dead.” When he first wanted to break into Image Comics with the Walking Dead he knew it would not be accepted at face value. The reasons for this were many, and if you want the full story simply watch “The Image Revolution” on Amazon Prime. But needless to say, in order to get his story accepted and his comics made he had to outright lie, deceive, and entrap.
He did not say what his story was REALLY about.
He told a bald-faced lie saying The Walking Dead zombies were actually an alien invasion. And that his stories would contain lots of hidden Easter Eggs teasing it for a while before the readers would discover it.
Apparently, this was a big turn on at Image.
And, so, his comics were made and the rest is history.
But, what is not common knowledge about that history is, eventually he was asked about when these aliens were going to finally show up (which, if you read the comics or watch the TV show, you know are not there, and never have been).
To which he answered something like:
“Oh that? I was just saying that so you’d give them a chance.”
Anyway, here’s why I tell this story:
It’s a great example of what I call Sixth-generation marketing warfare.
And that concept is what the entire April “Email Players” issue is about – what it is, what it means, and how you can start using it in your business. No, I’m not saying you have to lie or deceive. Nor should you. In fact, the best Sixth-generation marketing warfare is totally transparent and easily observed even by your competition. But, there are come things you’ll have to do that may make you uncomfortable.
And so it goes.
Listen, there are no tricks or hacks in this issue.
And there is no “how to” info to celebrate.
It’s pure strategy.
Strategy, I believe, will make or break businesses in the years ahead.
Here’s the link to subscribe by the looming 3/31/21 deadline: