Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

Double Your Sales With Email

World Leader In Email Copywriting Education is Giving AwayTips For Doubling Sales With Email Right Now

Use the button below to open his daily email tips & a free digital copy of the prestigious Email Players newsletter

Your Daily Email Addiction

File under: Copywriting & Sales Letters, Email Marketing

Last year one of my readers sent me a screenshot of someone teaching what to do after someone opts-in to a list.

It went something like this:

Day 1: Tell them what to expect + a free gift

Day 2: Share your story in a dramatic way

Day 3: Share the epiphany you had + free basic solution

Day 4: Share the hidden benefits of solution

Day 5: CTA to full solution i.e., your offer

All these supposed “clever” checklists of things to do to get a checks coming in that try to gameify & hack their way into the sale are simply a waste of effort & energy to anyone who knows how to actually market, sell, and close deals.

The reason for their clumsiness:

They are making it about the marketing instead of the market.

Once you realize it’s about them and not the marketing, the whole game changes.


When I wrote the 14-day sequence for Learnistic, I didn’t sit down and say, “on day 1 I’m gonna tell them what to expect over the next 14 days. On day 2 I’ll give them this other free gift to show what a swell guy I am. On day 3 I’ll tell them about that time I was sitting on the toilet and had an epiphany. On day 4 I’ll tell them about how Aunt Martha in the grove found the hidden benefit to…”

No, no, no.

What I did was ask:

“How can I build a relationship with these people?”

And then that dictated the content, the strategy, and the approach.

It ain’t about checklists, it’s about relationships with your list.

And on that note:

If you want some advice on list-building — both free & paid — that bring them in with an at least somewhat established relationship before they even hear from you… I go deep into both in the upcoming March “Email Players” issue. Including some ways I am experimenting with myself, and that I highly recommend you do too.

The deadline to subscribe in time is tomorrow 2/28/21 when I send it to the printer.

Here’s the link:

Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

Copyright 2002-. All rights reserved

Legal & Policies Privacy Policy