Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

Double Your Sales With Email

World Leader In Email Copywriting Education is Giving AwayTips For Doubling Sales With Email Right Now

Use the button below to open his daily email tips & a free digital copy of the prestigious Email Players newsletter

Your Daily Email Addiction

File under: Copywriting & Sales Letters, Sales & Marketing

Recently, I had a chat with a marketing friend about goo-roos.

And he was telling me about this marketer he knows who’s just really, really (REALLY) arrogant.

On an “arrogance scale” of 1-10, he’s a solid 17.

Now, neither of us was judging this guy.

Frankly, the dude seems to WANT to be seen as arrogant. Probably as part of his positioning or brand or whatever. Which is perfectly fine — I mean, the way I see it, if someone wants to live in sweet, blissful arrogance who am I to stand in their way?

But here’s the problem:

There are thousands of brand new marketers popping up on the scene every day.

And many times all they are seeing is one arrogant goo-roo after another exaggerating, hyping and even lying through their teeth.

Like, for example, about inflated sales letter response rates.

Or how many people are on their list.

Or how much moola they made (funny how they usually only mention gross sales, and not net profit…)

And so on, and so forth.

My point?

Lots (too many) of people are thinking they need to do the same thing — to brag and be “cool” like the goo-roos so they can impress their customers with their wonderfulness.

But you know what?

The real experts don’t just talk about their successes.

They brag about heir FAILURES, too.

In fact, sometimes they brag MORE about their failures than their successes. Because usually the bigger the failure, the bigger the discovery they made that lead to their big success in the first place.

So anyhoo, just something to think about.

Next time you see some arrogant goo-roo strutting around like a miserly peacock counting its money, you may want to take what they say with a grain of salt.

This may not be true all the time.

But if they’re strutting, they could very well be struggling, too.

Ben Settle

P.S. You can learn from all kinds of non-arrogant, “for real” marketing geniuses in the appendixes inside “The Copywriting Grab Bag”:

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

Copyright 2002-. All rights reserved

Legal & Policies Privacy Policy