Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

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File under: Business Building, inner game

“Daly is the ‘asshole god’ of this virtual world, and his word is law.”

— Walton
Black Mirror
“USS McCallister”

I can’t say I’m a Black Mirror fanboy, but the show definitely has its moments. Including a few of the best scripted single TV show episodes I’ve ever seen.

One of which is titled:

“USS McCallister”

It’s about the CTO of a tech-entertainment company who nobody likes or respects and even finds creepy when working at his company in the day. But at night he is in his own private cinematic cyber universe — based on a TV show he watched as a child — as the commander of a starship exploring new worlds, with his “crew” being the digitally cloned consciousnesses of the people who treat him like crap and ignore him in the real world.

In this world he is “god.”

He can control matter itself, and does so in horrific ways to keep everyone subordinate.

And what he says is the way it is. Anyone who disobeys him is, for all intents and purposes, condemned to a hell of Daly’s own creation that is a bit disturbing to watch.

This is a power that he abuses, of course.

And, he suffers the consequences of that abuse.

Reason I bring this up today is because, while having your own media platforms doesn’t give you the power to bend reality, it can give you a lot more power over your fate, and the fate of those you serve and sell to, than you might think.

Some medias give you more power than others.

Like, for example, social media has rules you have to follow. Same with mobile apps or even email and a website (which your host can always shut down).

But a media you sell via the postal system, for example, has no rules I can think of, as long as you are not doing anything illegal. You can “say” whatever you want in a print newsletter or book, for example, and other offline media you own. In the US you are even protected by the First Amendment to do so.

Point is, each media available to businesses is different.

With their own pros & cons, their own reach, and their own profit potentials.

And the real power is NOT in controlling and mastering just one media, but stacking and combining as many as you can, in as many ways as you can, selling with them in all the means for doing so as you can.

Which brings your non-god-like narrator & pal to the point:

About learning to think like a multi-channel, multi-media platform marketing publisher, and not just an “internet marketer” or a “copywriter” or a “coach” or accountant, attorney, or whatever the thing is that someone does in their business.

It’s the difference between thinking like a publisher and not just a “writer.”

An agency owner and not just a “copywriter.”

A restaurant chain owner and not just a “chef.”

A network owner and not just a “Youtube influencer.”

And so on, and so forth.

It’s a state of mind.

And in my opinion, it begins with tight email game.

Then, stacking other medias on that, all working together.

To learn the email side, go here:

www.EmailPlayers.com

Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

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