If you want to have some proven email “calls to action” (that get the sale) handed to you on a silver platter, then this article will do just that for you.
Here’s how:
Last summer I got this question from one of my “Email Players” newsletter subscribers:
“I just had a quick question about calls to action. So far I’m getting pretty good at the headlines and actual body of the emails, but I think my segues into the calls to action could use some work. Any helpful hint in that department?”
It’s a great question.
So recently I went through hundreds (literally) of my emails, especially the ones that did unusually well, and pulled out the best calls to action segues.
I’ve listed 10 of them here for you.
Simply adapt to your product or service in your emails and watch what happens to your sales:
1. “This Is Why I Created…”
Actually, this is one reason I created _____ It has a built-in “detox” when you follow the plan. Believe it or not, you can actually eat bad foods and detox your body at the same time. I KNOW that sounds impossible. But it’s not. And you can experience it for yourself (at my risk) at:
2. “If You’re Like The Rest Of Us”
But if you’re like the rest of us — hard working, not a lot of time, and under a lot of stress without a bunch of money to spend, then there are MUCH better and easier (and faster) ways to get the same results. I write about a bunch of them in my _____ book at:
3. “This Is Just One Of Dozens Of Tips”
And this is one of dozens of little-known tips I talk about in my _____ book:
4. “Moral Of The Story?”
Moral of the story? Forget jogging! There are much better ways to lose fat. Ways that don’t involve hard exercise. Don’t involve counting calories. And don’t even involve giving up your favorite foods. You can read about these ways at:
5. “I Wrote My Best Tips Down”
I wrote my best crazy tips down in a book. It’s called ___. It’s a fast, easy read. The program described is almost laughably simple. (And no, you don’t have to go without food! In fact, I even allow you to “binge” eat once a week.) It’s also proven to work. Download it here:
6. “To See What I Recommend”
To see the product I recommend for wiping out this problem, check out:
7. “What Was The Solution?”
So what was the solution? I found lots of ways to lose fat that either cost nothing, or very little money each day (WAY less than any of these so-called “magic pill” weight loss systems advertised all over the TV). I spent months cataloging what worked. And, even more important, what didn’t work. As a result I lost my weight. And, I wrote down all the tricks and techniques that worked in my book _____. You can download it here:
8. “If You’d Like To See The Tips I Showed him/her”
We’ll see what happens. But I’m rooting for her! If you’d like to see the tips I showed her, go to:
9. “But I Teach The Opposite”
But I teach the opposite of that. I teach simple weight loss. Even pleasant weight loss. For example: In my ____ book the very first section shows you a way of dieting where you can still eat normally and not go crazy. It’s very powerful for fat loss. And it works great. To see the tips inside, go to:
10. “Here’s The Good News”
But here’s the good news: (And this is what I told her) You CAN change. You can start TODAY. In fact, this is the perfect time to stand up and say “enough! I’m NOT letting this fat control my life or my family’s life any more!” When you do And that’s all there is to it.
This is just a taste of what I teach in my prestigious “Email Players” newsletter.
It’s a hard copy (paper and ink) publication, but I’ll send you the first issue free via instant PDF download (a “for real” $97 value, that’s what each issue costs per month) when you type your email in the box below:


