If you want to have some proven email “calls to action” (that get the sale) handed to you on a silver platter, then this article will do just that for you.

Here’s how:

Last summer I got this question from one of my “Email Players” newsletter subscribers:

“I just had a quick question about calls to action. So far I’m getting pretty good at the headlines and actual body of the emails, but I think my segues into the calls to action could use some work. Any helpful hint in that department?”

It’s a great question.

So recently I went through hundreds (literally) of my emails, especially the ones that did unusually well, and pulled out the best calls to action segues.

I’ve listed 10 of them here for you.

Simply adapt to your product or service in your emails and watch what happens to your sales:

1. “This Is Why I Created…”

Actually, this is one reason I created _____ It has a built-in “detox” when you follow the plan. Believe it or not, you can actually eat bad foods and detox your body at the same time. I KNOW that sounds impossible. But it’s not. And you can experience it for yourself (at my risk) at:

2. “If You’re Like The Rest Of Us”

But if you’re like the rest of us — hard working, not a lot of time, and under a lot of stress without a bunch of money to spend, then there are MUCH better and easier (and faster) ways to get the same results. I write about a bunch of them in my _____ book at:

3. “This Is Just One Of Dozens Of Tips”

And this is one of dozens of little-known tips I talk about in my _____ book:

4. “Moral Of The Story?”

Moral of the story? Forget jogging! There are much better ways to lose fat. Ways that don’t involve hard exercise. Don’t involve counting calories. And don’t even involve giving up your favorite foods. You can read about these ways at:

5. “I Wrote My Best Tips Down”

I wrote my best crazy tips down in a book. It’s called ___. It’s a fast, easy read. The program described is almost laughably simple. (And no, you don’t have to go without food! In fact, I even allow you to “binge” eat once a week.) It’s also proven to work. Download it here:

6. “To See What I Recommend”

To see the product I recommend for wiping out this problem, check out:

7. “What Was The Solution?”

So what was the solution? I found lots of ways to lose fat that either cost nothing, or very little money each day (WAY less than any of these so-called “magic pill” weight loss systems advertised all over the TV). I spent months cataloging what worked. And, even more important, what didn’t work. As a result I lost my weight. And, I wrote down all the tricks and techniques that worked in my book _____. You can download it here:

8. “If You’d Like To See The Tips I Showed him/her”

We’ll see what happens. But I’m rooting for her! If you’d like to see the tips I showed her, go to:

9. “But I Teach The Opposite”

But I teach the opposite of that. I teach simple weight loss. Even pleasant weight loss. For example: In my ____ book the very first section shows you a way of dieting where you can still eat normally and not go crazy. It’s very powerful for fat loss. And it works great. To see the tips inside, go to:

10. “Here’s The Good News”

But here’s the good news: (And this is what I told her) You CAN change. You can start TODAY. In fact, this is the perfect time to stand up and say “enough! I’m NOT letting this fat control my life or my family’s life any more!” When you do And that’s all there is to it.

This is just a taste of what I teach in my prestigious “Email Players” newsletter.

It’s a hard copy (paper and ink) publication, but I’ll send you the first issue free via instant PDF download (a “for real” $97 value, that’s what each issue costs per month) when you type your email in the box below:

BEN SETTLE

Publishes ridiculously high-priced books & newsletters about online marketing, writes twisted horror novels & screenplays, and trades options & invests in companies he thinks are cool – like BerserkerMail, Low Stress Trading, and The Oregon Eagle newspaper.

Yours FREE:

World Leader In

Email Copywriting Education

Gives Away His Best Tips

For How To Potentially

Double, Triple,

Even Quadruple

Your Sales Online

Type in your primary email address below to open Ben's daily email tips and a free digital copy of his $97.00/month Email Players newsletter, plus get access to 40+ HOURS of content in his free mobile app:

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WHAT OTHERS ARE SAYING

Even when you’re simply just selling stuff, your emails are, in effect, brilliant content for marketers who want to see how to make sales copy incapable of being ignored by their core market. You are a master of this rare skill, Ben, and I tip my hat in respect.

Gary Bencivenga

(Universally acknowledged as the world’s greatest living copywriter)

www.MarketingBullets.com

I confess that I have only begun watching Ben closely and corresponding with him fairly recently, my mistake. At this point, it is, bluntly, very rare to discover somebody I find intelligent, informed, interesting and inspiring, and that is how I would describe Ben Settle.

Dan S. Kennedy

Author, ’No BS’ book series

Ben is one of the sharpest marketing minds on the planet, and he runs his membership “Email Players” better than just about any other I’ve seen. I highly recommend it.

Perry Marshall

Author of 8 books whose Google book laid the foundations for the $100 billion Pay Per Click industry, whose prestigious 80/20 work has been used by NASA’s Jet Propulsion Labs, and whose historic reinvention of the Pareto Principle is published in Harvard Business Review.

www.PerryMarshall.com

I think Ben is the light heavyweight champion of email copywriting. I ass-lo think we’d make Mayweather money in a unification title bout!

Matt Furey

www.MattFurey.com

Zen Master Of The Internet®

President of The Psycho-Cybernetics Foundation

Just want you to know I get great advice and at least one chuckle… or a slap on the forehead “duh”… every time I read your emails!

Carline Anglade-Cole

AWAI’s Copywriter of the Year Award winner and A-list copywriter who has written for Oprah and continually writes control packages for the world’s most prestigious (and competitive) alternative health direct marketing companies

www.CarlineCole.com

I’ve been reading your stuff for about a month. I love it. You are saying, in very arresting ways, things I’ve been trying to teach marketers and copywriters for 30 years. Keep up the good work!

Mark Ford

aka Michael Masterson

Cofounder of AWAI

www.AwaiOnline.com

The business is so big now. Prob 4x the revenue since when we first met… and had you in! Claim credit, as it did correlate!

Joseph Schriefer

(Copy Chief at Agora Financial)

www.AgoraFinancial.com

I wake up to READ YOUR WORDS. I learn from you and study exactly how you combine words + feelings together. Like no other. YOU go DEEP and HARD.”

Lori Haller

(“A-List” designer who has worked on control sales letters and other projects for Oprah Winfrey, Gary Bencivenga, Clayton Makepeace, Jim Rutz, and more.

www.ShadowOakStudio.com

I love your emails. Your e-mail style is stunningly effective.

Bob Bly

The man McGrawHill calls

America’s top copywriter

and bestselling author of over 75 books

www.Bly.com

Ben might be a freaking genius. Just one insight he shared at the last Oceans 4 mastermind I can guarantee you will end up netting me at least an extra $100k in the next year.

Daegan Smith

www.Maximum-Leverage.com

Ben Settle is a great contemporary source of copywriting wisdom. I’ve been a big admirer of Ben’s writing for a long time, and he’s the only copywriter I’ve ever hired and been satisfied with

Ken McCarthy

One of the “founding fathers”

of Internet marketing

www.KenMcCarthy.com

I start my day with reading from the Holy Bible and Ben Settle’s email, not necessarily in that order.

Richard Armstrong

A List direct mail copywriter

whose clients have included

Rodale, Boardroom, Reader’s Digest,

Men’s Health, Newsweek,

Prevention Health Magazine, the ASCPA

and, even, The Limbaugh Letter.

www.FreeSampleBook.com

Of all the people I follow there’s so much stuff that comes into my inbox from various copywriters and direct marketers and creatives, your stuff is about as good as it gets.

Brian Kurtz

Former Executive VP of Boardroom Inc. Named Marketer of the Year by Target Marketing magazine

www.BrianKurtz.me

The f’in’ hottest email copywriter on the web now.

David Garfinkel

The World’s Greatest Copywriting Coach

www.FastEffectiveCopy.com

Ben Settle is my email marketing mentor.

Tom Woods

Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian & author, and host of one of the longest running and most popular libertarian podcasts on the planet

www.TomWoods.com

I’ve read your stuff and you have some of the best hooks. You really know how to work the hook and the angles.

Brian Clark

www.CopyBlogger.com

Ben writes some of the most compelling subject lines I’ve ever seen, and implements a very unique style in his blog. Honestly, I can’t help but look when I get an email, or see a new post from him in my Google Reader.

Dr. Glenn Livingston

www.GlennLivingston.com

There are very, very few copywriters whose copy I not only read but save so I can study it… and Ben is on that short list. In fact, he’s so good… he kinda pisses me off. But don’t tell him I said that. 😉

Ray Edwards

Direct Response Copywriter

www.RayEdwards.com

You’re damn brilliant, dude…I really DO admire your work, my friend!

Brian Keith Voiles

A-list copywriter who has written winning ads for prestigious clients such as Jay Abraham, Ted Nicholas, Dr. Stephen R. Covey, Robert Allen, and Gary Halbert.

www.AdvertisingMagicCopywriting.com

We finally got to meet in person and you delivered a killer talk. Your emails are one of the very few I read and study. And your laid back style.. is just perfect!

Ryan Lee

Best-selling Author

“Entrepreneur” Magazine columnist

www.RyanLee.com

There’s been a recent flood of copy writing “gurus” lately and I only trust ONE! And that’s @BenSettle

Bryan Sharpe

AKA Hotep Jesus

www.BooksByBryan.com

www.HotepNation.com

I’m so busy but there’s some guys like Ben Settle w/incredible daily emails that I always read.

Russell Brunson

World class Internet marketer, author, and speaker

www.RussellBrunson.com

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