I don’t know if it’s some kind of Halloween thing or what, but I have noticed this month has shown many more Email Players subscribers being plagued with stolen, hacked, and compromised credit card issues than ever before.

You’ll always see a handful each month when selling subscription offers.

But this month there’s been at least twice as many.

Including some up to this very day.

And each time, it can be very frustrating for the customer. I can read the frustration in their “please don’t cancel my subscription, a new card is on the way!” pleas for their lord & master elBenbo to stay his itchy trigger finger that is always so quick & eager to cancel & curate out those he deems unworthy, and eject them into the emptiness of the Outer Void, never to be allowed to return.

But, here’s the thing.

And a lot of people are probably going to shriek at me like a banshee at this.

“Ben that’s so unfaaaaaiiiirr!”

And maybe they will be right.

But, I have decided to double down on the brilliant Dan Kennedy policy of:

“Your crisis does not become my crisis.”

Fact is, it’s a pain in the ass to keep up with peoples’ overdue credit cards problems after I’ve sent the Email Players list in — which I will be doing later today for the November issue.

I won’t go into all the reasons why.

Because they aren’t important.

What is important is, my policy for bad credit cards at the end of the month:

I will no longer be making “exceptions” and waiting for people to get their new card in the mail after being hacked. All accounts not current at the time I send the list to the printer will be deleted, with the customer blocked in the shopping cart for wasting my time having to go through and do so. That means, if you want to get the next issue, you will have to temporarily use a different card for now, then switch to whatever card you are waiting for later when it arrives.

It’s very simple, as I can send you a secure link to change it at any time.

But anyone not current by the time I send the list in will be canceled.

And before some sob sister or mush cookie holds a candlelight vigil about this:

If you are an adult, with a real business, the only kind of subscribers I want and care to have… and if you (1) don’t have a second credit card or (2) a personal credit card you can use temporarily while you await your new card, then you have no place amongst us in the Email Players of the Horde.

Don’t give me those silly excuses, Maynard.

Your long suffering taskmaster elBenbo knows.

Oh, yes, he knows indeed that if your precious cell phone account, internet account, cable TV account, Netflix account, Amazon Prime account, Spotify account, iTunes account, or any other entertainment-related account was being paid for with a defrauded card, you’d somehow find and use a different card to keep services going unencumbered.

True story:

Last year when I had an office in the Old Town section of the town I lived in, I had my high speed internet on my American Express business card. And, something went kablooey with their system, where it couldn’t work with American Express for some reason.

I kept foolishly ignoring their warnings.

And, it got to the point where they were about to shut it off the next day.

So what did I do?

I simply used my personal credit card until they got their shyt together.

This ain’t rocket science.

It’s simply a matter of priorities.

And, thus, henceforth, for anyone whose credit card has been compromised, hacked, stolen… if you want the next month’s issue — in this case, the November issue — you need only let me know you want to use a different card, I’ll send you a secure link to change it, and when your shiny new card arrives, simply let me know again and I’ll send you another secure link.

But I won’t be “holding off.”

And I won’t be making any exceptions.

Whatever the case, the deadline for the November 100th “Email Players” issue is almost here.

If you want in on time to get it, use the link below.

If you need to swap out your credit card, best let me know.

And if you couldn’t care less, either way, you’re a trooper for reading this far…

Whatever the case, here is the link to subscribe:

www.EmailPlayers.com

Ben Settle

BEN SETTLE

  • Email Markauteur
  • Book & Tabloid Newsletter Publisher
  • Pulp Novelist
  • Software & Newspaper Investor
  • Client-less Copywriter

Type in your primary email address below to open Ben's daily email tips and a free digital copy of his prestigious Email Players newsletter.

view pixel

I agree that when I sign up above, I will be added to a marketing mailing list where I will receive DAILY email tips and promotional offers from Ben Settle.

NOTE: You’ll have to confirm your subscription to join the list. If you do not see the confirmation in your inbox, check your spam, junk or promotions folder.

WHAT OTHERS ARE SAYING

Even when you’re simply just selling stuff, your emails are, in effect, brilliant content for marketers who want to see how to make sales copy incapable of being ignored by their core market. You are a master of this rare skill, Ben, and I tip my hat in respect.

Gary Bencivenga

(Universally acknowledged as the world’s greatest living copywriter)

www.MarketingBullets.com

I confess that I have only begun watching Ben closely and corresponding with him fairly recently, my mistake. At this point, it is, bluntly, very rare to discover somebody I find intelligent, informed, interesting and inspiring, and that is how I would describe Ben Settle.

Dan S. Kennedy

Author, ’No BS’ book series

Ben is one of the sharpest marketing minds on the planet, and he runs his membership “Email Players” better than just about any other I’ve seen. I highly recommend it.

Perry Marshall

Author of 8 books whose Google book laid the foundations for the $100 billion Pay Per Click industry, whose prestigious 80/20 work has been used by NASA’s Jet Propulsion Labs, and whose historic reinvention of the Pareto Principle is published in Harvard Business Review.

www.PerryMarshall.com

I think Ben is the light heavyweight champion of email copywriting. I ass-lo think we’d make Mayweather money in a unification title bout!

Matt Furey

www.MattFurey.com

Zen Master Of The Internet®

President of The Psycho-Cybernetics Foundation

Just want you to know I get great advice and at least one chuckle… or a slap on the forehead “duh”… every time I read your emails!

Carline Anglade-Cole

AWAI’s Copywriter of the Year Award winner and A-list copywriter who has written for Oprah and continually writes control packages for the world’s most prestigious (and competitive) alternative health direct marketing companies

www.CarlineCole.com

I’ve been reading your stuff for about a month. I love it. You are saying, in very arresting ways, things I’ve been trying to teach marketers and copywriters for 30 years. Keep up the good work!

Mark Ford

aka Michael Masterson

Cofounder of AWAI

www.AwaiOnline.com

The business is so big now. Prob 4x the revenue since when we first met… and had you in! Claim credit, as it did correlate!

Joseph Schriefer

(Copy Chief at Agora Financial)

www.AgoraFinancial.com

I wake up to READ YOUR WORDS. I learn from you and study exactly how you combine words + feelings together. Like no other. YOU go DEEP and HARD.”

Lori Haller

(“A-List” designer who has worked on control sales letters and other projects for Oprah Winfrey, Gary Bencivenga, Clayton Makepeace, Jim Rutz, and more.

www.ShadowOakStudio.com

I love your emails. Your e-mail style is stunningly effective.

Bob Bly

The man McGrawHill calls

America’s top copywriter

and bestselling author of over 75 books

www.Bly.com

Ben might be a freaking genius. Just one insight he shared at the last Oceans 4 mastermind I can guarantee you will end up netting me at least an extra $100k in the next year.

Daegan Smith

www.Maximum-Leverage.com

Ben Settle is a great contemporary source of copywriting wisdom. I’ve been a big admirer of Ben’s writing for a long time, and he’s the only copywriter I’ve ever hired and been satisfied with

Ken McCarthy

One of the “founding fathers”

of Internet marketing

www.KenMcCarthy.com

I start my day with reading from the Holy Bible and Ben Settle’s email, not necessarily in that order.

Richard Armstrong

A List direct mail copywriter

whose clients have included

Rodale, Boardroom, Reader’s Digest,

Men’s Health, Newsweek,

Prevention Health Magazine, the ASCPA

and, even, The Limbaugh Letter.

www.FreeSampleBook.com

Of all the people I follow there’s so much stuff that comes into my inbox from various copywriters and direct marketers and creatives, your stuff is about as good as it gets.

Brian Kurtz

Former Executive VP of Boardroom Inc. Named Marketer of the Year by Target Marketing magazine

www.BrianKurtz.me

The f’in’ hottest email copywriter on the web now.

David Garfinkel

The World’s Greatest Copywriting Coach

www.FastEffectiveCopy.com

Ben Settle is my email marketing mentor.

Tom Woods

Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian & author, and host of one of the longest running and most popular libertarian podcasts on the planet

www.TomWoods.com

I’ve read your stuff and you have some of the best hooks. You really know how to work the hook and the angles.

Brian Clark

www.CopyBlogger.com

Ben writes some of the most compelling subject lines I’ve ever seen, and implements a very unique style in his blog. Honestly, I can’t help but look when I get an email, or see a new post from him in my Google Reader.

Dr. Glenn Livingston

www.GlennLivingston.com

There are very, very few copywriters whose copy I not only read but save so I can study it… and Ben is on that short list. In fact, he’s so good… he kinda pisses me off. But don’t tell him I said that. 😉

Ray Edwards

Direct Response Copywriter

www.RayEdwards.com

You’re damn brilliant, dude…I really DO admire your work, my friend!

Brian Keith Voiles

A-list copywriter who has written winning ads for prestigious clients such as Jay Abraham, Ted Nicholas, Dr. Stephen R. Covey, Robert Allen, and Gary Halbert.

www.AdvertisingMagicCopywriting.com

We finally got to meet in person and you delivered a killer talk. Your emails are one of the very few I read and study. And your laid back style.. is just perfect!

Ryan Lee

Best-selling Author

“Entrepreneur” Magazine columnist

www.RyanLee.com

There’s been a recent flood of copy writing “gurus” lately and I only trust ONE! And that’s @BenSettle

Bryan Sharpe

AKA Hotep Jesus

www.BooksByBryan.com

www.HotepNation.com

I’m so busy but there’s some guys like Ben Settle w/incredible daily emails that I always read.

Russell Brunson

World class Internet marketer, author, and speaker

www.RussellBrunson.com

Type in your primary email address below to open Ben's daily email tips and a free digital copy of his prestigious Email Players newsletter.

view pixel

I agree that when I sign up above, I will be added to a marketing mailing list where I will receive DAILY email tips and promotional offers from Ben Settle.

NOTE: You’ll have to confirm your subscription to join the list. If you do not see the confirmation in your inbox, check your spam, junk or promotions folder.

Copyright 2002- . All rights reserved

Legal & Policies Privacy Policy