The infamous man known as “The Knee Pain Guru” recently send me this ditty:
I thought to write and share a personal experience about being on your list and an email player’s member for a little over 2 years now…
A few weeks ago you sent out a story about guy who was cancelling his subscription because of the government shut down or the economy or some shit like that.
You basically told him, you can focus on everything that doesn’t work, he doesn’t have enough money, what ever sort of “self-pity” he was spewing out in his email giving a “piss poor” excuse why he couldn’t afford to continue to be a member…
As I read it, I had a real coming to “hey-soos” moment and realized…”F***! I’m just like that guy!”
I’ve been on your list for sometime now and haven’t been implementing the shit you’ve been sending out in his newsletters. It’s an old pattern of mine and to be honest, I got really pissed at myself!
So I went and collected all the Email Players editions I have tucked away around the house and organized them into a binder I can keep handy and reference when I need to.
Next I started reading 8 pages a day…Why 8? Because it’s 1/2 a damn newsletter and I can do that in a short sitting.
Then I started highlighting the implementable “low hanging fruit” as quickly as possible taking a little time each day to write my daily emails using the different examples and strategies provided.
I’m seeing all sort of “layers” and “levels” to copywriting and business I hadn’t seen before because quite frankly…I GOT LAZY!
Don’t get me wrong…
I’ve implement stuff over the past several years and am much further along than I would have been doing nothing. I just didn’t throw myself into your work making it a daily study/practice.
Sales have started to increase and my writing has definitely changed over the past few weeks as I use customer emails, questions, and testimonials to go deeper into the psychology of where they are stuck.
So thank you Ben for kicking my ass and holding that damn mirror up so I can begin seeing real sustainable movement in my business.
And if this helps anyone else on your list or helps you get more sales/subscriptions, then all the better!
(The Knee Pain Guru)
Who knew being a jerk can create better customers?
Anyway, on to the business:
The April “Email Players” newsletter issue goes to the printer in 2 short days.
It is, in my shamelessly obnoxious and biased opinion, the most valuable issue I’ve written in some ways, in the newsletter’s almost 100-issue run. My guess is, some people will find the information inside the most profitable thing they ever do in their businesses, while others will be disappointed and natter on about how they want something secksys and ninja or whatever.
For the latter group:
I’ll just have to ramp up my jerk game to make them appreciate it more.
To subscribe in time to get this issue, go here immediately: