Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

Double Your Sales With Email

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Your Daily Email Addiction

File under: Email Marketing

About a year ago, when I still put videos up on YouTube and enriched its platform instead of putting them in my own mobile App platform and only enrich myself like I do now, I mailed a YouTube video I shot to my list.

And, an eagle-eyed reader observed a few hours later after I posted it:

Dude. This is not hate.

But I have to ask.

You are endorsed by some of the top people in the industry.

I found you through a course of Russel Brunson referring you and is see so many of the top people in your testimonials.

How the hell is it possible only 21 people have watched that YouTube video you send out 4 hours ago.

I would have expected a few thousands of views or at least a few hundreds. But 21 after an emails send out 4 hours ago.

I’m sure you have a good reason or explanation, but let me tell you it kills all your credibility. It’s negative social proof.

Anyways, I’m really curious why that is? not hating. I believe you’re the real deal. But man.. 21 one??

As I said at the time:

It was merely a YouTube glitch.

Analytics showed something like 160 views within the first hour, and 400 or so 24 hours later. Considering I rarely got over 1,000 views on those videos, total, that’s wasn’t too shabby for my operation at the time

But, there was a useful lesson within his question.

And, that lesson is this:

The superficiality of the average consumer.

Like it or not, think it fair or not, rational or not, makes any sense or not… people are swayed, influenced, and make buying decisions on social proof and status. And, they often do it regardless of quality, reliability, or intrinsic value.

Take social media share buttons, for example.

Most people with share buttons on their blogs write posts that get zero shares.

What’s someone going to think — at a glance — when they land on that post and see 0 shares?


Nobody else is reading or sharing it.

It could be the single most valuable piece of info ever written, and human beings — being “wired” to care more about status than substance — will ignore it. On the other hand, someone with status could post something completely inane, and it will get thousands sharing just because.

The point?

There are a lot of things that can create “reverse credibility.”

And things like a YouTube glitch showing 21 views or 0-share social media buttons will do just that. Except, in my case, that potential brand-damage was “diluted” because of how I communicate with my list, build my brand, and treat my customers.

Like the above reader demonstrated when he said:

“I believe you’re the real deal.”

This is the overriding benefit of applying the info inside the March “Email Players” issue. It shows you exactly how to grant yourself this kind of valuable positioning for your business, that even raw & “wriggling” newbies can potentially use to command outrageous fees & pricing, and create loyal customers for life — with or without any social proof.

Unlike most “Email Players” issues, this one is newbie-friendly.

It’s also something seasoned pros can use to, I believe, more quickly add another “0” to their profits.

That is if you’re subscribed in time to get the March issue.

Here’s where to get it, while you still have a little time left:

Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

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