How to figure out who to sell to
“Email Players” subscriber Paul Campo recently took advantage of the perk subscribers get to ask me questions about those few things on this planet I’m qualified to advise on.
How to write emails to a market that might encompass multiple markets.
i.e. how do you choose who to “zoom in” on and sell to?
In other words:
Let’s say you sell to the weigh loss market. Do you focus on one specific segment of that market… or talk to all of them in each email, in the sales letter, etc.
The short answer:
The way I do it is to target a specific segment whenever possible
The longer, more detailed answer:
Is in the October “Email Players” issue.
And while Paul is in the real estate niche, the answer I gave him to his wise question can apply to virtually any market/niche/industry I’ve ever seen. And when you do as Herr Doktor elBenbo prescribes, you should not only have a lot more success, but a lot more fun in business, too, and simplify what most people make way too complicated.
At least, that has always been the case when I do it.
Whatever the case, here’s the link to subscribe before the looming deadline: