Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

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File under: Copywriting & Sales Letters, inner game

Let’s talk about one of the greatest movies ever made:

“Gone Girl”

A movie that horrified many feminists when it came out.

Should almost be must-viewing for young men.

And, that contains endless numbers of powerful persuasion & influence lessons for your viewing displeasure if you but look for them, take them to heart, and apply them. Take for example, a scene where Nick Dunn (the main character who was framed for murder) goes on a talk show hosted by a chick who wants to chew him up and spit him out on national TV. An interview his lawyer practically begs him not to go on, hosted by an interviewer who is especially adept at framing narratives and ruining people’s lives & reputations.

I won’t spoil it beyond that.

But, I will say, Nick handles that interview like a champ.

And it is like a masterpiece of influence & persuasion — with many insights that can be applied directly to sales copy, emails, customer service, and virtually any and all other kinds of selling you engage in now and in the future.

The best part?

There is much more going on in that scene than what’s on the surface.

If you’ve seen it, you might be tempted to say he aced the interview by being honest and authentic, and “coming clean” about his flaws, etc.

But, that is only part of the story.

And, frankly, the weakest part of what he does in that scene.

Anyway, that’s all I will say about this for now.

I highly encourage watching — or re-watching — “Gone Girl” with this context in mind the next time you get a chance. And, I further encourage you to subscribe in time to get your eager paws on the upcoming January “Email Players” issue, which talks about another extremely powerful copywriting technique very much in the same vein as what goes on — “between the lines” — in the script in that movie scene.

The deadline to get this issue in two short days.

I suspect those who read it will be more likely to have a much jollier new year.

That is, if they apply it.

Here’s the link:

www.EmailPlayers.com

Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

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