A few weeks ago, an “Email Players” subscriber asked…
“I received your Email Players Skhema book yesterday and have finished it today, ready to start writing my own daily emails. It was brilliant. My question is related to my client work…I’d like to know how you navigate writing for clients compared to writing for yourself. When writing for yourself I feel like it’s easier as you can write in your voice and use your own stories, without needing to get approval. Specifically: 1. When writing for clients, do you still encourage daily emails? 2. Do you collect a list of stories from them, or adapt your own to their voice?”
My righteous answers?
The answer to the first question is yes.
Daily emails work for every business I’ve heard of who uses direct response marketing (there may be many businesses I have not heard of…), and what works even better I am finding is multiple daily emails.
This horrifies the “less is better!” parrots.
But, the proof is in the doing…
And the answer to the second question?
It’s found on page 15 in the upcoming March “Email Players” issue.
On that page, I show you exactly how to write the kind of copy for clients that makes them love you and want to have your babies (figuratively speaking, obviously…) Every time I used the technique I reveal clients would often run the copy “as is”, never argue about it, never nag me with constant little changes or worry about their “brand” or the tone, or react to it other than with a big, sappy smile on their faces.
This can also work if you use it on yourself, too.
(Writing your own copy.)
Anyway, the deadline to get this issue approaches lickety split.
Here’s the link: