The following will seem a bit “counter intuitive” to a lot of people.
And, it’s something that frustrates even my best customers sometimes.
But, there is a method to the madness.
Anyway, here’s the story:
A couple weeks ago, I got this question from a new “Email Players” subscriber:
“I’m a new freelance copywriter, currently working on mastering long form sales copy, and email marketing for clients, I would love to know if you have any courses, or coaching, or book courses, that I can buy? I saw that you have email client horde but I can’t seem to find other courses from you on Google. Weird. Can I have the links to all your courses, book courses like email client horde, and all of them? Would greatly appreciate it”
Now, by all observable variables, this is a great customer.
Serious about succeeding.
And, eager to learn and implement.
But, the only thing I would reply with was:
“Patience, eager one.”
Why would I do this, and not send them a pile of links to all my books, offers, and products, especially when raring to go?
Because of a “law” I follow.
A law that has helped me create what I believe (and I have many testimonials and happy JV partners to back this up) is one of the most responsive email lists in my industry.
It’s also a “law” I teach in the June “Email Players” issue.
Specifically, in the 3-page bonus “Ravings of an Adman” insert.
Although, full disclosure:
The insert is about how I apply this law to pricing my offers, as I have a very specific approach to pricing I rarely see anyone do, much less teach. But, it is also why I don’t do “whole enchilada” offers or even let people buy everything at once in most cases.
Yes, even at the expense of getting many upfront sales.
But, I suspect it gets Yours Crotchety many more overall over time — and that is why I think it has helped me build one of the most responsive lists in my industry. It is also why I will say if you want to know how to approach pricing your offers especially, violate this law at your peril…
The deadline to get this June issue is almost upon you.
If you want it, subscribe at this link today: