A while back I saw a graphic created by a fellow named Michael Kisilenko called:
“The Linkedin Effect”
It shows 4 goofy zoomers’ pfps showing their real life vs their Linkedin alter egos.
Specifically:
* Jane, who in reality has used fapGPT a few times (twice), but on Linkedin she’s an AI Evangelist & Expert who can 10x your productivity.
* Carlos, who in reality is a marketer and one man band, but on Linkedin he’s Head of Marketing, Project Manager, SEO, PPC, ABC & DEF Expert, Passionate Team guiding spirit
* Amer, who in realty is a struggling freelancer, but on Linkedin he’s a CEO, Founder, Thinker, etc
* Hannah, who once talked at an event, but on Linkedin she’s an International speaker, thought leader, future TEDx speaker
It’s funny because it’s true.
But as far as Linkedin goes:
There are only two reasons I have an account at this point:
1. I like to read the great Bob Bly troll the AI geek chorus of copywriters on there talking (prompting?) out of their arses, as I always see his comments pop up about that in my feed, and they are always amusing to read.
2. The other reason is the testimonials.
I have gotten some surprisingly good ones on there.
And what makes them good is, they are not even trying to give one.
They are just telling me what they think, from the gut, which are the best kind of testimonials. All my best testimonials on my website from the A-players (Gary Bencivenga, Matt Furey, Dan Kennedy, Perry Marshall, etc) were written that way, too.
I never asked them for one, all I did was ask if I could use comments they said about me.
A lot of people struggle with getting testimonials.
I think that’s because they think they have to be formally written and asked for.
But the less formal and unscripted the better.
Take this one from Linkedin from copywriter Ellen Castillo:
“Building my own little world in copy and marketing blame you for that. Your take on world-building flipped my whole content game. Thought I’d connect with the original architect himself.”
I asked her if I could use that because it’s real.
From the gut – how she feels, not overthinking it, genuine gratitude.
Those are the best kind of testimonials, imo.
Go forth and do ye likewise..
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Ben Settle
