Not that anyone should particularly care, but today is my birthday.
And I’m celebrating with an admittedly pompous, arrogant, & totally self-indulgent email.
Once upon a time a reader asked:
“…on many lists and see lot of experts saying they are THE person to learn from. Why u? Everyone has testimonials and clams being the greatest. What makes u different? Do not take as trolling I am new trying to get handle on things thanks!”
At the risk of sounding like a megalomaniacal techno-despot, my answer is:
Seizing a corner of our industry and recreating it in my own image.
For example:
* While a bunch of boomer marketers are just now starting to dabble with text message marketing as if it’s the second coming of FAX… I’m over here helping design a fully integrated, multi-media messaging app for businesses that could make mere text message marketing look as archaic as sending smoke signals.
* While every online marketer and his father is drooling on the carpet mindlessly debating politics online all day… a few months ago I bought ownership in Email Players subscriber Richard Emmons’ Oregon Eagle newspaper, where we’re helping pro freedom candidates actually have a shot at winning against one of the most corrupt and evil political machines in the entire country.
* While copywriters are on social media grandstanding about the importance of “storytelling!”… I’ve written 9 novels (my Enoch Wars saga), turned the first novel into a screenplay (and soon a graphic novel), with a second fictional universe of novels on the way after I get done with that… plus a series of running comicbook-style ad storylines I’ve been publishing in Email Players these last few years, and will continue to write & publish next year.
* While everyone is crowing about how they are a world class expert at crypto and investing… I went and bought ownership in what is fast becoming THE premier Options trading coaching program (Low Stress Trading) on the planet…. with testimonials so surreal we probably can’t even really use a lot of them due to alphabet agency laws/rules/regulations (having to hire three different attorneys just to help us make sure we’re squared up with the copy before we start rolling out big with direct mail, which we are talking to the great Craig Simpson about tomorrow).
* While the content creation goo-roos and infloo-encers are busy nattering on all day about content creation, how to create content, how to sell content & be a content creator… I invested in a platform designed & created for ultra-engaged content creation & distribution (Learnistic) using mobile app technology.
* While every online marketing ex-spurt and his mother is debating about what the best shopping cart is our boys at Learnistic/BerserkerMail built our own online marketer’s “wet dream” cart platform (ContraCart) for the company’s internal offers that might (if we can work out the logistics) even eventually be for sale to the public (we are going to discuss next month when the team comes to my seaside Lair for a few days).
* While the the endless crop of social media experts spend all day trying to prove how social media savvy they are… I co-designed & built — and single-handedly financed the startup of — our own social media/membership site platform (SocialLair) designed for paying customers you want to serve in a private, big tech-free place untouched by Zuckerberg, Apple, Google, Amazon, or even the WEF.
* And maybe most important of all to a list like mine…
While other email guys are nattering on all day long to the make money online dorks about how much their emails make, fapping themselves blind to all their clients’ test results they pretend to have had more impact on than they really had, and droning on about their so-called open rates, click rates, and/or shilling whatever Soros and/or DEI approved email platform they are merely affiliates for… I have financed (with money made from, yes, ending emails selling my own offers to my own lists & businesses…) and co-built with Troy Broussard (former Navy Nuclear Engineer-turned-world class email marketing automation specialist who used to routinely do the sending/testing/tracking/automation of 30-50 million emails per month for his clients, and knows a little bit about how to get ‘em delivered and engaged with) our own platform called —
“BerserkerMail”
In other words:
I’m not just selling info and using other business’ platforms.
I’m helping to build, grow, & sell entire media & news platforms, paid for by the profits and based on the experiences I’ve gained via using email marketing & copywriting (selling my own offers, at my own risk, and at my own expense, not at some client’s expense & risk) day in and day out — for longer than a lot of these other guys have probably even been online.
All right, that’s my obnoxiously self righteous answer to what makes me different.
Take that info and do whatever you want with it, or do nothing with it.
So that’s all I got today.
Back I go to celebrating being another year closer to death…
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Ben Settle
