Ben Settle

Warning:

The following will gross out the mush cookies, sob sisters, and basically anyone with a weak stomach or who hates watching violent movies or reading violent books, etc.

You have been warned…

Still there?

My but you’re a trooper.

Okay, let’s hit it:

One of my favorite scenes in my first novel “Zombie Cop” (book 1 of my “Enoch Wars” series — book 3 will be published very soon) is when a woman starts mouthing off to the zombie cop about her “rights” and the zombie cop (who was 12 feet tall or something by then) tells her the only right she has is the right to remain silent — and then proceeds to bite her head off in one chomp.

Heh.

I don’t know why I get such a kick out of that scene.

But, I do.

Which brings me to the point:

My novels are quite brutal and violent. They are not “happy” monster stories. They are stories packed with evil characters, who do very evil things, in a very evil world. They are not “nice” books. And they are full of “naughty” language — the way people and monsters alike think inside their minds in the spiritually dark Illinois town the books revolve around.

And you know what else?

They tend to be either loved or hated by those who read them.

They are very polarizing.

Especially since I shamelessly use monsters to show just how monstrous I think human beings can be to one another.

It’s not just violence and derangement for no reason.

There is often a statement on the current human condition being made amidst the carnage.

(Kinda like the old Bugs Bunny cartoons, which did the same, but with politics).

Anyway, I realize probably you couldn’t care less.

After all, if you subscribe to this list you didn’t subscribe to hear about my novels — you subscribed to learn about business, marketing, persuasion, email marketing, copywriting, etc.

Well, guess what?

I just taught you a lesson in all these things.

(Between the lines.)

Did you catch the lesson…

Again, the 3rd novel is set to be published soon.

(Probably this month.)

To get caught up on the storyline, check out the first two novels (you can read the first chapters of both books free on Amazon) here:

www.EnochWars.com

Ben Settle

We got lots of persuasion lovin’ on today’s Ben Settle Show podcast.

Including:

• The dirt simple persuasion formula used by one of the single best “A List” copywriters in the game today. (It’s so friggin’ simple, most people scoff.)

•  The only website designer and coder I’ve ever hired who (1) knows what he’s doing with direct response marketing and (2) isn’t a complete flake.

• 3 “boring” things the highest level people in marketing do.

• How to create life long buyers by toning down your ads.

• The best kind of products to sell if you want a raving customer fan base who buys from you over and over… even (in some cases) without seeing an ad or sales letter or email pitch.

• The wine snob secret to getting the attention of the best kind of customers if you sell high quality (and high priced) products and services.

• A little-talked about reason why a lot of people should not use video sales letters or “trip wire” offers or host a podcast.

• The single most boring (and also the single most important) persuasion “secret” ever invented. (And, since so few people focus on this, if you do, you can clean up and make more sales than anyone else in your market long term.)

• The “mom test” every single non-sociopathic marketer can use to double sales and create lifetime customers.

• And lots more…

We packed a boat load of info into this bad-boy.

Download it today and profit from it by tonight:

www.BenSettleShow.com/antipreneur

Ben Settle

Bestselling author & master sales closer Ryan Stewman grits his teeth and begrudgingly submits to elBenbo’s wicked ways:

Just wanted to say “it’s weird how shit works out”

I don’t really know [Ben’s ex-copywriting apprentice] that well but she mentioned Ben Settle in passing in one of our conversations. She said he told her “not to get involved with my project because she was already spread too thin”

Usually that kind of shit pisses someone off. Not me, I wanted to check out the dude who had the forthright to tell someone to finish what they started before taking something else on.

So I searched for him here. Read a few posts, found his email list and signed up for it.

Within two days I signed up for the email players club and wasn’t even sure what it was, I just wanted to learn in some form from Ben. He seemed (and is) like a badass writer.

A week or so later this email players book shows up at my house. I was totally not expecting a program called “email players” to actually be a physical product lol.

So I took my son Jax to baseball practice and grabbed the EP spiral to read it while at practice.

I was blown away. It was shit that was super simple, yet often overlooked by people like us due to the necisicitjy of complexity.

Ben, I suggest you raise your prices, you’re way undercharging for this stuff. Thank you for the insight and new boost of energy to infuse in my business.

It’s ironic he mentioned raising prices.

In the November “Email Players” issue (which goes to print tomorrow) I hand you an email (you can use as-is) designed to give any business a quick cash flow surge by doing just that.

I simply don’t know how to make it any easier for you than this.

But there’s no time for dilly-dally.

Today is the deadline to subscribe and get this issue in time.

Here’s the magic link:

www.EmailPlayers.com

Ben Settle

Today is the last day to get in on the November “Email Players” issue.

Here’s what’s waiting impatiently for you inside:

• The single easiest way ever invented to create a quick cash flow surge on demand using email. (It’s so easy and simple and obvious, it’s astonishing so few people do it — plus, I even give you an email template to use word-for-word to implement.)

• How to use “disclosure emails” to (1) gain instant credibility with even the most skeptical of lists (2) make a lot of sales very quickly and (3) sell products you’ve never used or even seen before (and do it all 100% ethically).

• How to bang out dozens of emails using the “fly on the wall” email secret I’ve used to write emails sometimes in just a few minutes at a time. (Of all the ways to “write” emails, this could very well be the fastest and easiest, and *anyone* can do it.)

• A secret way (used by the world’s largest natural health website) to use your competition to make more sales when you launch new products.

• How to eliminate price resistance right out the gate in your emails, ads, videos, face-to-face selling, phone selling, etc. (I learned this straight from the world’s “most feared” negotiator — and while it’s counter intuitive, it works like gangbusters.)

More:

This issue also contains a bonus DVD (yes, I know there are a few people who are “too good” and “too advanced” to pop a DVD in a DVD player, they’ll just have to suffer) of a talk I gave last year showing you how to “spin” stories into sales.

It doesn’t matter what sales medium you use or who you’re selling too, either.

I show you 7 kinds of stories and 12 ways to open up a story in your advertising that are so simple they are literally elBenbo-proof (i.e. if I can use them, anyone can — I thrive on simple, and don’t do complicated).

I’ve used these 7 ways to write ads, emails, and campaigns that have collectively earned multi millions of dollars in sales for various clients and my own products over the years.

Now, dear one, I impart these secrets to you.

But, only if you subscribe right away.

Because today is the last day to get your greedy mitts on it.

Subscribe here while there’s still time:

www.EmailPlayers.com

Ben Settle

One of the tips inside the upcoming November “Email Players” issue is like an affiliate marketer’s wet dream.

Why?

Because, let’s say you’re an affiliate marketer.

Or, you just want to sell something on the back end as an affiliate.

So, you go to Clickbank.

You browse around.

You see a product that *sounds* good, gets great testimonials, is a high seller, has a solid reputation, etc. But, you couldn’t be bothered to consume the product. (No time, etc) Nor can you be bothered to watch its 40-minute VSL.

But, you really want to sell it.

Especially since, it converts so high and your list is a perfect match for it.

What do you do?

You turn to page 6 of the November issue, follow the instructions, use the sample email as a *template* (not swipe word-for-word, only losers do that, and I eject losers from the subscriber list on sight), send it out, and go to bed.

The result?

I can’t make you any guarantees.

But, you could wake up to big commissions.

(I certainly have using this technique.)

But, time’s a-tickin’.

Subscribe here before tomorrow’s deadline if you want in:

www.EmailPlayers.com

Ben Settle

“Email Players” subscriber Nicholas Lal makes elBenbo blush:

Just wanted to give another shout out to Ben Settle and his Email Players subscription.

Had I never bought it I would still be clueless as to what a solo ad is, yet here I am a year later and I’ve accomplished my first ever six-figure year online, which has led to so many more relationships, partnerships, and has got me on the path to bigger and better things.

I’m absolutely shocked at the people in the industry who invite me to attend their events, reach out to me for advice, call me, buy my services, all because I saw value in a 16 page newsletter and never questioned the price or content. Every month I get at least one helpful tip to incorporate into my business that pays itself off multiple times over. If you haven’t had your break through moment yet just keep at it. Things only get better when you put in the time, effort and focus on one thing at a time. Next year’s goal quarter of a million. It will happen.

PS I quit my six-figure job as a Software Engineer in April.

That’s all I’m sayin’.

There are so many benefits to “Email Players” if you seize the info and run with it each month.

If you don’t?

If you just sit around waiting for the magic email fairy to tap your forehead with his twinkle pole and magically make you sales without doing anything?

Won’t do you a lick of good.

I can’t help people in the latter camp.

But if you’re in the former?

Deadline to get the November issue looms.

Subscribe here while there’s still time:

www.EmailPlayers.com

Ben Settle

Back in my not-so-glorious MLM days I used to dread the price question.

It never failed…

Every time I got on the phone with a cold lead (I used to buy leads that were likely being called by 100 other people just like me), before I could get a word out, the lead would, at least 80% of the time, ask the One Snotty Question to rule them all:

“Yeah, Yeah, Yeah… listen, how much is it?”

I’d stutter and sputter.

I’d back pedal and mumble.

I’d then get tripped up, sound like a complete lunatic, and start babbling off all the facts and numbers and, yes, lose the sale in mere seconds.

Later, when I learned copywriting, it was similar.

Not the same, of course.

(There’s no back-and-forth interaction.)

But, I was always very conscious of the fact the person was thinking about price, Price, PRICE, as soon as they started reading my headline. And, it was something I was always paranoid about, which probably made my copy a lot weaker.

Nowadays?

I don’t even think about it.

In fact, if anything, I WANT people to be wondering about price.

Why?

Because in my emails and sales copy (and when talking on the phone — back when I used to do client work), I use a way (I learned almost 10 years ago from a very smart negotiation guru) to:

1. Instantly eliminate price as an objection

2. Put the reader in the right frame of mind where, when I do release the Kraken (the price) they not only don’t get sticker shock, they realize the value of what I’m selling more than justifies the price

Want to know what this way is?

Yes?

Then get your buttox on the “Email Players” list before the November issue deadline on.

The next issue shows exactly what to say.

(In *any* sales medium.)

And, when you use it, there will be peace…

Here’s where to subscribe:

www.EmailPlayers.com

Ben Settle

New “Email Players” subscriber Niels Teunis shows how it’s done…

Hi Ben,

I finally joined your email players. I never thought I was a player. More of a Stu than a Steve perhaps.

I don’t really have a business even. Just starting out to get serious. And I’m not even sure that I can scale what I currently offer to an online audience.

But…

I have been writing emails each day. You might be offended when you see them. No offer at the end. I just wanted to get started. I’m caring for a chronically ill wife and sick child right now, so a daily email is sometimes all I can manage. But I always manage it (well 5 days a week).

And the response is amazing. Opportunities are already beginning to emerge. I’ve been invited to co-host a professional seminar some time in the new year. I am being invited to do professional development in another setting. I’ve got a new coaching client. And I am creating a new offering based on demands from readers.

And I am finding my voice as I write these stories. That’s actually the funnest part of all.

Interesting benefit. I now read your emails more lightheartedly. No longer do I have to wonder at the end of nearly each one if I’m going to join the club or not. Nope, that’s finally over. I feel relieved that I did and that I am finding the time to take action. About 20% of my list unsubscribed—I told them they could when I told them what I was doing, thanks for that tip on the DVD.

I’m excited to see where this is going. If my market doesn’t seem to be scalable, I will find another one that is when things calm down a bit down here.

In the mean time, from this left-leaning progressive do-gooder who was once aiming to give everything away for free, a heart felt thank you.

Oh yeeeeaaaah, baby.

I do dig on testimonials like this.

There’s nothing quite so fulfilling as seeing people take the info I teach in “Email Players”, run with it (choosing *action* over perfection) and start seizing the benefits of it.

Fact:

There are sooooo many intangible benefits to “Email Players”.

Yeah, the sales are great.

But, it can open a lot of other doors for you, too.

(Like it has for Niels and others.)

All right enough.

If you want to join Niels in using the newsletter to conquer and dominate your market one email at a time, get yo’ naughty self over to this link by Friday before the November issue goes to the printer:

www.EmailPlayers.com

Ben Settle

True story:

I once talked with a guy with prostate cancer. When looking at his options, he went to several different specialists — each of who told him “their” way was the best and only way worth doing.

Example:

The surgeon said the ONLY solution was removing his prostate.

Another doctor said various drugs would be best.

And the naturopath said he should use only natural approaches, and so on, and so forth.

(Ultimately, he took a 4th option, different topic for a different list…)

Well, guess what?

This happens in the ye olde marketing world, too.

A real life example:

If you were to read all my material you would see I’m going to advocate using email as your main way of selling on the front end. But, if you read my friend Doberman Dan, he makes a helluva good case *against* email and *for* direct mail.

Which of us is right?

Both and neither.

I actually agree with him direct mail is incredibly powerful.

And, in many ways far more profitable than email ever will be.

But, it doesn’t work for what I’m doing for lead generation very well.

(I’ve talked to two of the top direct mail specialists on the planet about using direct mail to get opt ins — one of which is Dan, ironically — and both concluded that, for my goals and the part of the market I want on my list and as customers, there are no lists you can rent via SRDS, etc that are worth it, although I’m still searching…)

Another example:

I know one dude who does incredible video marketing.

But, his emails suck out loud.

So, in his case, I have told him to NOT to do email (other than to tell his list he’s put a new video up each day) and focus on pumping out daily videos, instead.

Moral of the story:

Ain’t no one-size-fits-all.

And also, it all reminds me of this quote:

“Hunt what you know how to catch”

Okay, on to bid’niz:

To learn the not-ancient-at-all mysteries of the way I do email, copywriting, selling, and persuasion, check out my “Email Players” newsletter.

It’s expensive.

It won’t make you rich by next Tuesday.

(Wednesday, maybe, but not Tuesday)

And, it’s not for people who merely “dabble” in marketing.

Next issue goes to print in 3 days.

Subscribe here in time to get it:

www.EmailPlayers.com

Ben Settle