Ben Settle

True story:

Last year I read a long, and detailed rant online from an online marketer who was shocked (shocked I tell you!) when he sold a $7 eBook packed with valuable info (I didn’t read it, but let’s just assume it was for the sake of this email, k?)… only to get overrun with refunds, complaints, entitled buyers thinking they could get free coaching out of him after buying, and so on, and so forth.

The way he made them sound, you’d think these buyers were crazed sociopaths.

But you know what?

It was ALL his fault.

He’s responsible for those customers.

And, well, so it is.

Anyway, there’s a very valuable lesson here.

A lesson that can make you a ton more profit very quickly (as in a 15-second change to your sales page) if you get the psychology of what was going on with his buyers and the way people behave online.

And guess what?

I get deep into this subject on tomorrow’s “Ben Settle Show” podcast.

Watch for my signal tomorrow when it’s up.

Until then…

Check out our last episode (about list building) here:

www.BenSettleShow.com/antipreneur

Ben Settle

I’m gonna get all Biblical on your bad self today:

Since putting up the podcast Facebook group it’s been astonishing how many people, when they just start mailing daily the way I teach, see quick results.

And, in some cases, huge results.

(One chick said she just did $8k in $8 days since January 1, for example.)

But, at the same time, I *still* get messages from people saying how they used to do things using my not-so-mysterious ways, made a bunch of the green stuff, then decided to quit even though they were on track to meet their goals. It used to boggle elBenbo’s mind how people can choose to be unprosperous once they were already prosperous.

Then, recently, I was reminded of a story that made sense of it all.

Specifically, when the Israelite slaves were led out of Egypt in the Bible.

God was taking them to the Promised Land. He was going to give them all the comforts and prosperity promised to their ancestors. And, he was going to give them what they all dreamed of and had been praying for:

Freedom.

And success.

And abundance.

And, yes, security.

But what happened?

While trudging through the wilderness, the Israelites started bitching and moaning about how hard it was. Even in some cases, wishing they were BACK in Egypt, with their false Egyptian gods, and where they had more food and warmth than they did on the road. Yes, my little droogie, they wanted to go back to the familiar and “safe” slavery of Egypt even though God was promising them something far better.

But, such is human nature.

People can’t let go of their old self-destructive habits.

Can’t let go of their fear of success or aversion to hard work.

And, can’t just follow a path clearly laid out for them.

But, whaddya gonna do?

Anyway, so it is in business.

If you have used my ways to make a boatload of smackola and then quit, and decided to choose Pharaoh (especially a job, or client work you hate doing, but are paid well for, or going back to mailing once ina while or only when you “have something to say”) over yourself, well, that’s your bid’niz. Who am I to stop you from going back to Egypt, putting your chains snuggly back on, and working to make everyone but yourself prosperous?

Goes back to yesterday’s email about opportunity-minded buyers vs investor-minded buyers.

Opportunity-minded buyers always end up going back to Pharaoh.

Investor-minded buyers despise Pharaoh and seek the Promised Land.

It ain’t always easy.

And, the road can be quite hair-raising and take a lot of work at first.

But I wouldn’t have it any other way.

If you’re the same, check out the “Email Players” newsletter. It shows you my exact method for using nothing but plain old, “retro” email to make lots of sales. No, it ain’t cheap, and no, it ain’t for the opportunity-minded dopamine addicts just looking for a “fix” (i.e. “LooK! A new product being launched to buy! Let me try it… aaahhh, that feels good, what’s next?”)

For everyone else?

More info here:

www.EmailPlayers.com

Ben Settle

Today’s “Ben Settle Show” is all about…

List building.

(It only took 103 podcast episodes, but we finally did it…)

We also rap about:

• How to get sales from paid ads people don’t even click on!

• How potty-mouthed writers can avoid spam filters and not end up in Gmail’s junk folder.

• The politically incorrect and “not-very-nice” secret to getting people who work for you to give you their best.

• Two lists to join if you want to see my email system “in action.”

• A secret way to merge iTunes with YouTube to get a swarm of new leads joining your list.

• The problems with trying to track sales with paid advertising.

• The only “Ben Settle approved” web master on the planet. (And the embarrassing reason why I can’t talk to him.)

• How to use Kindle and daily emails to build a responsive email list.

• Why putting your URL in the comments of your Facebook posts is probably screwing us all.

• How the “Freddy Krueger Of Blogging” builds huge audiences of fans using forum and blog post comments.

• And the list goes on, and ON, and AWWWWN…

Download your list-building love here:

www.BenSettleShow.com/antipreneur

Ben Settle

Came a review on the iTunes page:

Cult of Copy Joe7/7253434232

He’s good. Master manipulator. You’ve been warned. I unsubscribe after his rant in his newsletter: “You think you’re on this list on accident? That you keep reading these emails (even though you may despise me and everything I stand for) because it’s your choice? You actually think I won’t eventually sell you — even if you opt out today and swear you never want anything to do with me ever again. Silly mortal. You’re a (bleeped by me) belongs to me.? YOU might love being talked to like this. If so, sign up.

I can’t decide which is more amusing:

1. That he whines about being manipulated while associating his screen name with the word “cult” or…

2. He left a complaint about my emails on the iTunes review page or…

3. That he is so insanely literal

Whatever the case, check this out:

Tomorrow’s podcast is a topic I should have talked about a long time ago. It’s a topic everyone is obsessed with. And, especially, if you’ve tasted my email system.

The topic?

How to build a fat responsive list.

For free.

And, by writing just one email per day.

To listen in stay tuned for tomorrow’s show.

In the meantime, download prior shows here:

www.BenSettleShow.com/antipreneur

Ben Settle

Curious…

Over the past few years I’ve noticed a trend with many respected marketers (including some pretty big name ones who are well known and make a lot of dough) experimenting with sending less emails.

Their reasons vary.

(One of my friends has a “less but better” mantra and if it works for him, that’s cool.)

Hey, it’s their bid’niz and they can do what they want.

God bless ‘em.

On the other hand:

There are guys like me and many of my “Email Players” subscribers who are going the opposite way. We’re finding more but more, and are sending out tons MORE emails.

Example:

Just last Sunday we sent out 12 emails to my podcast list.

(And as I told one person recently, wait’ll I launch my Copy Slacker product — people who are both on this list and the podcast list will get between 20-25 emails combined in ONE day.)

Is this lunacy?

Are we nutzo?

Again, think whatever ye will.

But in my businesses, the more I send the more sales I make.

And the esteemed Michael Cheney (one of the founding fathers of Internet marketing as we all know it) recently said this in our podcast facebook group:

“I’ve been full time Internet Marketer since 2000. And have (thanks to Ben Settle) been sending daily emails since September 2014. I plan to send at least 4 emails to my list per day in 2016. In the past 6 months alone I’ve banked $310k from email so I figure why not scale it up a bit.”

Now we’re talkin’!

At this rate me and my boys (and gals) will shut the email down with all our emails.

So there you is.

If you want to send less emails, or one email per week, or one email per month, or an email only when you have “something to say” that’s your choice and best of luck.

But as for me and my elBenbo Brigade?

We’re ramping things up in 2016.

If you want to learn how to write emails people LIKE reading and buying from (i.e. you’re not an imposition, you’re a welcome guest) so you can get away with doing this, check out the “Email Players” newsletter.

Here’s the link:

www.EmailPlayers.com

Ben Settle

This is the attitude to have.

Props to Stephanie Jones Seegars who just posted this in the free podcast Facebook group this morning:

I have a very tiny list of 8 people. Haven’t emailed them in months and have nothing to sell them right now. Decided this morning, who cares? Screw it, I’m going to start emailing them every day. Starting today. If all 8 unsubscribe, I’ll just email myself while I build my list.

Tired of procrastinating and making up excuses.

Let’s…Do…This…!

This is the exact mindset to have.

It’s not about how big your list is, who is going to read or “open” your emails, or who is going to click, or who is going to opt-out if you haven’t emailed them in a while (note: it’s not easy waking up dead lists, and they often wake up grumpy — mummies don’t like having their sleep disturbed, after all…)

You can worry about all that later if’n you want.

For now, it’s about taking massive and immediate action writing emails.

Starting today.

Her post was timely, too.

Why?

Because Sunday’s podcast shows you how to build a list quickly using the emails you are writing. In fact, I show you how to turn every email you write into a steady stream of quality, responsive leads, without spending a single penny.

That let’s you kill two stones with one bird.

(As my English teacher once quipped.)

So that’s Sunday.

In the meantime?

You can see more stories & ideas like this here:

www.BenSettleShow.com/facebook

Ben Settle

Here’s the dealio-

(don’t worry, the following costs nothing)

The Ben Settle Show podcast announcer chick has been working hard to put together a Facebook group for our show listeners. And, there are two reasons to go over there right away and join the group.

(It’s free).

The first reason:

She’s put together a cool little game that, if you play it, I cannot imagine you NOT making a lot more sales, getting more clients, and having more success. When I did it, I certainly did. And, so has everyone I know of who has ever done it. (For example, “Email Players” subscriber Christi Johnson did it recently and it changed her entire business — more clients, more sales, more confidence, more of the green stuff… and the list goes on).

And no, you don’t have to buy anything.

It only “costs” you elbow grease and time.

Again, I’ve yet to hear of anyone doing this correctly that has not benefited tremendously.

Anyway, you can read what I’m talking about when you join the group here:

www.facebook.com/groups/bensettleshow

(Note: go to the “files” section and read the file there as soon as you join to get in on the above action…)

BTW, I won’t say it’s easy.

But, it is profitable.

And, well, you’ll see why.

Ben Settle

P.S. What’s the second reason to join the free podcast group?

Simple:

You’ll also get a valuable eBook for free upon joining.

It’s one of the top selling copywriting eBooks I sell on Kindle, and includes 40 proven and tested copywriting secrets you can use in your ads today and see results in your bank account as early as tomorrow.

Here are a few of the tips inside:

• How To Eliminate Anxiety And Procrastination When Writing Your Ads
• How To Squeeze More Money From Your Ads… Without Changing One Word Of Your Copy
• The Secret Of Turning Angry Customers Into Happy Buyers
• The #1 Mistake Copywriters Make That’s Guaranteed To Make You Look Like Either A Liar Or A Flake
• How To Use Negativity To Multiply Your Sales
• How To “Outfox” Your Competition
• How To “Read” Your Customers’ Minds
• How To Make Your Ads Easy For Your Readers To Chew, Swallow And Digest
• How To Make “Dry As Dust” Case Studies 100% Fascinating And Interesting
• How To Make The Newspaper Your Unofficial “Sales Assistant”
• How To Dramatically Increase The Perceived Value Of Your Premiums And Free Bonuses
• 100-Year-Old Copywriting Secret Makes All The Claims In Your Marketing Ten Times More Believable
• Why “Can’t Refuse Offers” Hurt Response
• Another Copywriting “Rule” Bites The Dust
• How A Stupid Copywriting Mistake Killed An Otherwise Perfect Marketing Piece
• Why Sampling Is A Waste Of Time… And The Simple Thing To Do Instead
• How To Breathe New Life Into Dying Sales Letters
• How To Make More Money… By Hiding Your Ads
• How To Instantly Gain The Trust Of All Your Customers
• How To Create Money-Making Headlines “On The Fly”
• How A Simple Little “Tweak” To Your Copy Can Dramatically Jack Up Your Ad Response
• A Simple Copywriting Tip That Makes Marketing Problems Instantly Evaporate
• How To Use Your Stereo To Ratchet Up The Response Of Your Advertising
• How To Be “Number One” In Your Market… Without Having The Best Product Or Service
• How To Make Price Irrelevant
• Incredible Copywriting Secret Used By Cults And Marketing Gurus Creates Life-Time Customers Who Happily Pay You Money For Years In The Future
• How To Make “Crazy” Promises And Claims Totally Believable
• How To Make Your Marketing Promotions Irresistible To Read
• How To “Spice Up” Make Dull Guarantees
• How To Instantly Remove Any And All Hesitation About Buying From You
• How To Mentally And Emotionally Glue People To Your Ads
• How To Make Complex Products & Services Seem “Monkey-Simple” To Use
• Why You Shouldn’t Always Use Testimonials In Your Ads
• The Incredible Copywriting Secret Of My Left-Wing Grandmother
• Rare Copywriting Secret (Used Only A Few Times In History) Leaves Your Competition Riding Your Coattails
• How To Get People To Look For Reasons To Buy From You
• Why Writing Ads In Your Doctor’s Office Can Give You An Incredible Edge Over Your Competition
• The “Long Copy Versus Short Copy” Mystery Finally Solved
• And Much, Much More…

  Join the group at the link below, and you will be able to download this eBook free inside (you may have to search for a sticky post inside the group, not sure how that all works, but you’ll figure it out…):

www.facebook.com/groups/bensettleshow

The late great Gary Halbert once said:

(paraphrased)

“If you want to add another ‘0’ on the end of your current profits… start using offline marketing in addition to your online efforts”

Again, that’s completely paraphrased.

But, that’s basically what he said.

And guess what?

Today’s final 4-part of Brian Kurtz’s podcast includes not only an insiders look into Dan Kennedy’s so-called “dark arts” of persuasion (and how I used them to fart out a few dozen deliciously profitable emails off the cuff last summer)… but also why online-only marketers are shooting themselves in the foot by stubbornly refusing to learn offline marketing (even if they never intend to use offline marketing), as well as the advantages people who know and understand offline marketing have online over all the little IM goo-roos running around.

Let me axe you something:

Have you ONLY learned from online marketers?

Then this 4th part of the interview will change everything for you.

There’s a huge difference in mindset (and profits) between online-only marketers and people who cut their teeth in the offline world.

Here’s where to download this baby:

www.BenSettleShow.com/antipreneur

Ben Settle

P.S. Stick around until the very end for an offer that includes getting your hot, sticky hands on some products that people in our little direct response world are willing to lose a kidney over.

If you’re a copywriter (freelancer or otherwise) this 3rd part of the 4-part Brian Kurtz podcast interview will be like a wet dream for you.

Why?

Because Brian has worked with pretty much every world class copywriter in the game over the past 40 years. And, I went into full hardcore fanboy mode asking him to tell me (and my audience, too, I guess, but this was mostly for my own greedy ways) about some of my all-time favorites.

Specifically:

Lessons about them you can’t find in their books, etc.

Stuff only HE would know.

The result?

I got the low-down on such greats as:

• Gary Bencivenga
• Jim Rutz
• Clayton Makepeace
• Bill Jayme
• Jim Punkre
• Gene Schwartz
• David Deutsch
• Parris Lampropoulos
• Mel Martin

To download this 3rd part, go here while it’s still up:

www.BenSettleShow.com/antipreneur

Ben Settle

P.S. Stick around until the very end for an offer that includes getting your hot, sticky hands on some products that people in our little direct response world are willing to lose a kidney over.