Ben Settle

Here’s a true story that’ll warm the cockles of your liver:

One of the single most business-changing lessons I ever done learned (that’s guided my business career and goals for the past 8+ years) is something I read from Dan Kennedy while writing articles for one of his business partners (Pete The Printer):

“He (or she) who owns the media makes all the money”

Meaning, you want to own your own (paid) media.

(i.e. continuity)

That way, in addition to the obvious benefits of selling continuity, you have an audience who pays you to send them your own offers (in the envelope, email, membership site, etc you’re already paying for), accept payment for ads for other businesses (if’n that’s your thing), and have a far more secure income than you will just pumping out new products each month.

If you do this, it will change everything for you.

And, it’s so simple, practically everyone misses it.

And guess what?

I’m doing a special 4-part Ben Settle Show podcast (starting today through Sunday) with the king of direct response marketing himself:

Brian Kurtz.

If you don’t know who Brian is, here’s the tl;dr version:

• Was Executive VP of Boardroom Inc

• Named Marketer Of The Year by Target Marketing Magazine

• Worked with (in person) the “best of the best” copywriter, marketers, and creative talent of the last 100 years (and I mean that literally — any “who’s who” of copywriting marketing you have heard of he’s probably worked with) — and he was the late Marty Edelston’s right-hand man in all things business and marketing

Anyway, this interview spanned almost 2.5 hours.

So, I’m breaking it up into 4 chunks from today til Sunday.

This first part?

It’s about continuity.

Including, how doing continuity (correctly) was responsible for Boardroom, INC being the direct marketing powerhouse that’s changed tens of millions of lives it is.

Here’s where to download it:

www.BenSettleShow.com/antipreneur

Ben Settle

P.S. Stick around until the very end for an offer that includes getting your hot, sticky hands on some products that people in our little direct response world are willing to lose a kidney over.

Reader Jeremy Estes makes a pile of crowdfunding cash using just my free wicked ways…

(NOTE: Following has been slightly edited by Yours Unruly for length and to keep certain secrets about what I teach secret to the uninitiated…)

Couple things real quick, I know you’re busy:

#1. Your free advice helped my client make about $45,000 in 3 weeks selling a $20 rubber thingy…About 80% of that crowdfunding campaign was made through daily emailing.

MOST of the ideas for those emails came out of the free pdf you send from joining your list.

[Jeremy later added in a follow up email to me: “If it wasn’t for email, my client would’ve just been another fail instead of getting 389% funding.”]

#2. I used your ____ email series to help a client bank $31,500 in 7 days…This guy had made $12,000 online all year long (he’s more of an events seller), so he’s blown away.

Sadly, his balls shriveled up and he stopped daily sending “because he doesn’t want to upset his list”…

People are so weird.

Anyways, I’m 2 for 2 using your free advice that’s been responsible for damn near $100,000 in a month.

But that $100k was for other people. Nice people I like, and am glad have done well.

Of course, Jeremy decided to join “Email Players”.

A wise move, too.

Unlike the moving the free line goo-roos, I don’t give away my best stuff free and hope you’ll think “if that’s what he’s giving away free, imagine what’s in the paid product!” . What you see in my emails via observation, or hear in my podcast interviews, etc is just the surface info.

The truly profitable stuff is in the newsletter.

All right.

That’s it for this time.

The January issue goes to the printer tomorrow.

If you’re still on the fence about subscribing to “Email Players” that’s okay. At least from up there, you’ll get a good look at the rest of us as we win the game of email marketing.

For everyone else?

Those ready to pull the trigger?

Subscribe here to get the January issue in time:

www.EmailPlayers.com

Ben Settle

Today’s the deadline to get the January “Email Players” issue.

Normally, it’d be tomorrow.

But, I got something special planned for you tomorrow instead.

Here’s what’s waiting for you inside:

• How to use “dumb ass” emails to sell almost any product or service you can imagine.

• 3 copyright-free emails you can use (as is, or modify however you want) for selling your products and service. (If you’re in a health-related field you can use them word for word to make sales, just load them up and push send — if not, they are easily adapted.)

• How to make even deadly boring products and services sound fun and exciting (even to people who would normally ignore such products).

• The Wall Street Playboy’s guide to picking products to sell if you don’t want to worry about making enough cashola ever again.

• The one kind of email hardly anyone uses (actually, I have yet to see anyone other than myself use it) that can put all kinds of new sales in your hot little pocket and make you stand out head and shoulders in the inbox.

• Donald Trump’s “primal instinct” persuasion secret that can help you create a huge following of buyers — including being followed by people who normally would hate your guts!

• The “elBenbo-proof” way to build a profitable sales funnel. (Word-for-word advice I gave to a friend that virtually anyone can follow as-is to make a simple, but super profitable funnel fast.)

• My go-to subject line cheat sheet for when I can’t think up a subject line but need one right away. (These subject lines are written by some of the highest paid copywriters on the planet — and whenever I get stuck, I simply dip into this resource and find the answer usually within mere seconds.)

• And a lot more…

Today’s the last day to get in on this action.

Subscribe here while it’s hot on your mind, and before it’s too late:

www.EmailPlayers.com

Ben Settle

Not sure how to take this.

But, one of my “Email Players” subscribers and former coaching students (Dan Meredith) says I’m like reverse herpes:

Ben Settle is the gift that keeps on giving almost like reverse herpes.

Let me explain…

When I was first introduced to Ben via mutual connections in the fitness industry; I was blown away.

At the time, I only had a gym – and had ‘acquired’ 1000+ email addresses and knew even though I was *quite* good at writing the old words but I knew I needed to get better If I was going to give this ‘ole email marketing thing a try.

Nutshell version.

Combined with my offline methods, we filled the gym – AKA ‘fully booked’ within 10 weeks.

Not bad eh?

But after I had devoured everything (yes, everything – from his ebooks, email players – you name it). Being over in Blighty, I would be waiting like a virgin teenager who had received a text that tonight was the night I would ‘pop my cherry’.

Yeah, I’m that cool.

Anyways I got pretty good at writing the emails – so much so I was asked to speak at multiple industry events, got quite the name for myself online and attracted the attention of some pretty big names.

Daily emails for a $1.2 million/month online fitness business?

Funnels for a $multi-million supplement company?

A 9-hour event JUST on teaching copy to hundreds of people?

Yeah, that was me.

To look (and speak to me) that would come as a surprise, but under Ben’s tutelage and guidance monthly – plus badgering the shit out of him to coach me for 3 months – I created a business, from scratch, that was generating me $40k/month.

And the great thing?

I was merely ‘copy-editing’ at that point, I had a team of fruitcakes who worked for me and cranked out the.

Was probably doing about 2-3 hours work a day…not bad eh?

I directly attribute a huge chunk of this to the skills and methods I have learned from Ben’s ‘email Players’ (and fuck me sideways the ‘ Playbook’ that you get when you sign up is worth a years membership on its own, it goes with me everywhere).

So if you are on the fence, thinking about it, or not sure I have some simple advice for you.

Stop

Being

A

PLUM

Sign up, make monies – easy

Dan Meredith
Glorious Leader at ‘Coffee With Dan’

P.S. I forgot to mention as well as all the above, I have got three clients from ‘El Benbo’ and his newsletter.

Not bad eh?

And so it goes.

“Email Players” has helped a ho’ bunch of people go from struggling and frustrated with not making sales… to bringing in all kinds of sales, clients, and even fame (as Dan above can attest to) so fast, they almost think there must be something “wrong” with it all.

But, it’s not wrong.

It can’t get more right, baby.

All you need are:

1. A desire to learn and stick with it
2. Something to offer people will pay for
3. My methodology for writing emails to sell whatever that thing is

(Whether it’s a product, service, paid facebook group, continuity, whatever)

January issue goes to print tomorrow.

And you know what one of the things it teaches is?

It’s a very obvious (yet hardly anyone in the IM space does it) way to pick the kind of products to sell (I saw on Twitter of all places) that will pay you day in and day out for the rest of your years. Merge this info with my system for writing emails and you almost can’t fail.

Yet another reason this is a great “jumping on” issue for new subscribers.

There are many more reasons, too.

And, only paying subscribers get to use them.

Jump on board here before the deadline:

www.EmailPlayers.com

Ben Settle

So, here’s one of my 2016 goals you can profit from:

Ever since I heard “Email Players” subscriber Ray Higdon say “you can’t scale free” (which finally turned my light bulb on…) when I taught at one of his high end masterminds last year, I’ve been working hard to test different traffic sources.

So far, I’ve done Facebook, AdWords, and Twitter ads.

Of the 3 FB was by far the most profitable.

(So far, still early user of AdWords.)

But, alas, I got banned on there last summer.

Why did I get banned?

Because while promoting an offer about how to become a world recognized expert in your niche (nothing to do with biz opp) they thought I was promoting biz opp. Such is Facebook advertising. She’s the ficklest concubine in the traffic harem — bitchy, irritable, unpredictable, and combative.

But, she loves sooooo good it’s worth it.

Thus, I highly suggest you use her.

Just don’t be startled when she leaves you out of the blue.

Enjoy her lovin’.

And, eventually, you can try to get back on as I’m going to be doing next month thanks to “Email Players” subscriber & best selling author Ryan Stewman and the Abrasive Advertising guy himself Shane Hunter.

As for Twitter, that’s still up in the air.

And AdWords has been a good, loyal concubine — I think she’ll be sticking around the traffic harem a while.

Oh, and the answer is yes.

If I can get my naughty self back on FB… and if Ryan Stewman gives elBenbo permission to show you, I’ll be telling my “Email Players” subscribers exactly how to get back on FB after being banned, too, as a bonus training.

Fun times ahead.

In the meantime:

We’re coming up fast to the last day to get in on the January “Email Players” issue.

Subscribe here while there’s still a little time left:

www.EmailPlayers.com

Ben Settle

“Email Players” subscriber Jeremy Salem? has a happy New Year already:

I reached out to you upon signing up.

I have an online membership community of around 285 people. I told you I struggle with “teasing” the community, because people know they can join any time and get access to everything digitally.

So you suggested I offer _______

I tried it out yesterday.

Got 13 new members at $47/month.

Thank you, sir.

I now know how I will ____ on a weekly basis.

The purty little details about how he profited withheld on purpose, of course.

After all, he paid for the advice as a subscriber.

Anyway, as you can see, my not-so-mysterious ways work.

And, Email Players subscribers like Jeremy get access to me (via email) to answer their questions about email (not critiques, but I do answer specific questions, and often very quickly).

It’s one of the invaluable perks of subscribing.

(That ONE answer to his question that he *implemented* — implementation is mandatory obviously — paid for 6-months of his subscription, and even more once his members stick around and pay him the next month, and the next…)

You can read the other perks at the link below.

But you best hurry.

January issue goes to print in 2 days.

It’s chock-full of valuable information, too.

Information that dwarfs the advice I gave Jeremy — including something I told to a few people at a high level email mastermind last Summer that can make anyone — no matter what you sell, but especially if you’re in a health-related niche — a lot of sales. (It even includes 3 copyright-free emails you can use as-is, or adapt, change, and modify however you want.)

It just don’t get easier than that, Bub.

But, only if you subscribe.

And, only if you do so before the looming deadline here:

www.EmailPlayers.com

Ben Settle

Here’s a little ditty for your post-Christmas enjoyment:

In case you’re new around here, back in September your pal elBenbo had his home burglarized. Basically, some meth addicts (this is when I lived in the Burgle — where meth addicts breaking into homes is as routine as an obese man ordering a big mac at McDonalds) watched me for a while (knew my schedule), and, in broad daylight, broke into my home and stole some $50+k worth of valuables.

Now, two of the things they stole were my firearms.

(Bastards.)

And, in a weird twist of fate I got a call from the police a week later.

The Officer said one of my firearms was found by city workers in a park in the next town over, while cleaning out the park’s sceptic system. I wish I could hear the story about how it ended up there. (My guess is, the peckerless thief was at that park, saw a cop, and tossed the gun in the port-o- potty, but I’ll never know).

Anyway, so I went to ye olde police station to claim it.

It was, of course, covered in dry crap.

And, was even in a box marked “bio hazard.”

(Fun!)

But, as the saying goes:

“Nothing bad ever happens to a writer”

And, in this case, I saw a pretty interesting example of how the police cut down on the number of people drinking & driving that I’ve used many times in my ads and emails to sell boring products that I had to make exciting and sexy. (I remember using it a lot when selling in the biz opp market especially, where all the claims sound the same — and it worked like gangbusters.)

And guess what?

I show you the exact teaching from the police station (I took a picture of it), as well as how you can use it to “sexy up” your emails in the January “Email Players” issue.

If you want to stick out in the inbox this is how you do it.

And, yes, it works for already-exciting products, too.

(Just another reason it makes a great “jumping on” issue for new subscribers.)

It’s all waiting patiently for you in the January Email Players issue.

But, she goes to print in a few days.

Subscribe before the deadline here:

www.EmailPlayers.com

Ben Settle

Last month “Email Players” subscriber Mary Rose Maguire was telling the Facebook group about a guy who used my style of email for one year.

He quit because he just had too much business coming in.

My mind reels.

And, brings up something I have to say publicly every now and then:

Sometimes people who leave my fold come back thinking they will be accepted back with welcome arms, but are stunned (stunned!) when I tell them to get away from me, I never knew you.

(Hat tip to Jesus for that line.)

Why would I do that?

Why would I leave money on the table like that?

Why NOT let someone like that back in?

Because it goes beyond the money.

I want to associate with a certain kind of customer. And people who stop doing something that works because it works “too good” make about as much sense to me as businessmen who vote for Bernie. (Unless they’re just milking money from big government misery.)

Those are people I avoid like the bigfoot apocalypse plague.

Don’t want ’em as customers.

Let them go haunt someone else.

So anyway, yeah, I guess my system works.

But, if you’re someone who’s afraid of having TOO much business, you best pass on “Email Players”.

I wouldn’t want to cause you undo stress or anything.

For everyone else?

People who want more business.

And, wants LOTS of it?

Subscribe here before the deadline for the January issue:

www.EmailPlayers.com

Ben Settle

I once wrote about how few “business” books I read.

Instead, I prefer biographies of great men and leaders.

Why?

Because biographies of great men change the way you think.

They change the way you view success.

And, they change the way you attack problems.

The things you learn in biographies of great men aren’t the same things you’re going to learn in yet another best-selling business book on Amazon or in a regurgitated IM launch with a fancy whiz-bang name attached to it designed to rile up the goo-roo fanboys and affiliates haunting the Warrior Forum.

Anyway, last Friday I finished reading probably my favorite so far.

It’s the biography of Mr. “King of Cool” himself:

Steve McQueen

With no real education or formal training (just a desire to be the best and compete) he became the single highest paid actor in the world. And, there are more hardcore business tips inside it than probably any “business” book I’ve ever read.

Examples?

Okay, so…

He would “steal” scenes from bigger name actors by doing things like shaking his hat or gun so even if it was another actor’s shot, he got noticed and everyone thought he was the star (like he did in the movie “The Magnificent Seven”).

Another example:

Everyone wanted a piece of Steve.

And, he had trouble trusting people.

So one thing he’d do is drop a $100 bill on the ground as if he didn’t realize it. If the person he was testing pocketed it, he knew the guy couldn’t be trusted (whether it be a friend, a producer, director, or whoever). A good way to test would-be business associates, vendors, etc, too.

He always fought tooth and nail for top billing.

Why?

Because he knew his value.

And, he knew the bigger his name, the more money he would make the movie companies, and, thus, the more indispensable he was to them (giving him a lot of freedom, power, perks, etc — even more than other “big name” stars).

He was also picky about what roles he took.

He didn’t just take any ol’ role.

It had to be a role that fit his acting style (playing to his strengths), would further his goals, and also be something he knew he could knock out of the park. He had a true abundance mindset when it came to that, and had no problem turning down lucrative roles.

He had zero tolerance for weakness or weak people.

And, it’s a good thing, too.

Why?

Because he knew weak people couldn’t be trusted. And he was such a stickler about this, he would avoid working with “courteous” people because, in that racket (Hollywood) courtesy was seen as a weakness, and weak people were taken for suckers.

Another thing:

He always insisted on a cut of the gross profits of a film.

Not the net, the gross.

And, he learned that the hard way in his first movie “The Blob” — which was a role he wasn’t even proud of, but had he taken the % he would have been a rich man very early in life.

He set goals and ruthless pursued them.

It was practically an obsession.

In his case, most of his career he just wanted to beat Paul Newman.

One of his first gigs was working a small part in a movie Paul starred in. He vowed he would be bigger than Newman. And, when he starred in “The Towering Inferno” he succeeded (he fought to have his name be slightly higher on the screen than Newman’s as they were both billed first — a small detail that worked to his advantage — leaving nothing to chance when it came to his positioning).

Finally:

He accepted nothing but the best.

His first TV series “Wanted Dead Or Alive” (and extremely good show, btw, I’m watching the DVD’s currently) was one glaring example — and he was quickly known as the guy who was a thorn in every director’s bootox.

For instance, he fired 3 stuntmen on his first day.

He threw scripts out and demanded the be rewritten.

And, he insisted on having a say in the stories because he knew his character Josh Randall so well (not unlike a copywriter who knows the market he’s selling to better than the client). The result was a killer series even the people who he pissed off had to admit was only as popular and profitable as it was due to McQueen’s drive to accept nothing less than the best.

Anyway, those are just a few of the lessons inside.

The guy ooozed success & winning.

In fact, he even beat a deadly form of cancer.

(Turns out he didn’t die of cancer, what happened to him was, he was dying of cancer, lived many months longer than the doctors predicted, and they ended up removing a tumor from his stomach and was looking like he was going to live — but that night he developed a blood clot in his heart — common after surgeries — and died in his sleep.)

Fact is, McQueen was far from perfect.

(Ask his string of ex-wives.)

But, in the acting world he was a true mover and shaker.

And, there are many business & success lessons to learn from his life.

Speaking of mover and shakers:

Let’s talk about Donald Trump real quick.

Even if you think Trump is the devil incarnate you’d be a fool not to study how he positions, brands, and self promotes himself. And, one of the (many) lessons I squeeze into the January “Email Players” issue is how Trump (whether on purpose or accident, I knoweth not) taps into a primal desire in ALL people — which is why even so many people who hate him will ultimately vote for him.

And, yes, I show you how to use this “primal” appeal in your emails.

It’s an ancient psychological persuasion principle.

It’s also 100% ‘newbie friendly’, too.

(Another reason the January issue is a good jumping-on issue.)

But time’s running out.

This bad-boy goes to print soon.

Subscribe here to get it in time while you still can:

www.EmailPlayers.com

Ben Settle