“Email Players” subscriber (and one of my copywriting “heroes”) David Deutsch says:
Why do so very many top copywriters and marketers, myself included, say, “I don’t open most emails I get, but I always open Ben Settle’s.”
It’s NOT because they’re so interesting and entertaining. (Although they are.)
It’s NOT because they so often give super-useful bits of advice. (Although they do.)
It’s because his emails are such PERFECT examples of how to sell with email… how to be a welcome guest in someone’s inbox rather than a persistent pest… how to sell with story… and how to create a persona that draws people to you like controversy to Donald Trump.
But to be at the top of the copy and marketing game, just reading his emails every day isn’t enough. So the smartest copywriters and marketers subscribe to his newsletter and listen closely when he speaks on those too-rare occasions when he spills the beans on exactly how he does what he does.
If you are a copywriter or marketer and want to get or stay at the top of the game, I’d advise you to do likewise.
Now look, maybe you’re thinking:
“Yeah, yeah Ben, it’s easy to drop one person’s name. And maybe you two are buddies and he’s doing you a favor like everyone else does in the IM world.”
Fair enough.
I often think the same thing when I see such things.
So, here are some more of David’s A-list colleagues (all movers & shakers in the direct response marketing world), and what they say about reading just my free daily emails:
- Brian Kurtz (former Executive VP of Boardroom INC, and Target Market Magazine Marketer Of The Year), who said of all the people he follows my emails are as good as it gets.
- Bob Bly (the man McGraw Hill calls “America’s Top Copywriter”), who says my emails are “stunningly effective.”
- Richard Armstrong (writes record-breaking control ads for all the big direct mail publishers), who says he starts his day reading the Bible and my daily email (and not necessarily in that order…)
- Michael Masterson (Co-founder of AWAI), who said I teach, in very arresting ways, things he’s been trying to teach marketers and copywriters for 30 years.
- David Garfinkel (The World’s Greatest Copywriting Coach), who called me the “hottest f’in email copywriter on the web right now.”
- Gary Bencivenga (Often called the “World’s Greatest Living Copywriter”), who says he has long enjoyed my website. (I have no idea if he still reads my site or not, he said that back in 2008, and I’d be a fool not to use that one in this email, now wouldn’t I?)
- Clayton Makepeace (Called the “World’s Highest Paid Copywriter”), who told me in a phone conversation I have a real gift for writing emails. (And had me train my wicked ways to his his private mastermind of copywriters last week.)
And the list goes on…
Now, I ask you:
Can all these A-listers (only one of which I’ve even met offline) be wrong?
Are they all just scratching my back?
Do they all just feel sorry for elBenbo and want to throw me a bone?
Well, keep believing that if you want.
As for everyone else:
To learn the “how tos” of what I do, check out “Email Players”.
It’s a monthly (expensive) newsletter.
And, it’s 16 paper & ink pages.
(Not pdf — it gets mailed to your doorstep.)
The January Email Players goes to print soon.
One of the (many) things the next issue teaches is my secret go-to subject line “cheat sheet” on the Internet when I’m struggling to think up the perfect subject line.
To start using this subject line resources and see why guys like David Deutsch (who, if you don’t know him, is at the very TOP of the copywriting game) reads “Email Players” every month, go ye here:
Ben Settle
