Ben Settle

Behold this recent iTunes podcast review:

“I recently got into marketing and I wanted to learn how to write better. Not sure how I came across Ben but he really does shoot it to you straight. You know exactly what you are getting and quite frankly I think that is why a lot of people either love him or hate him. The ones that hate him probably have a pussification factor about that that they cannot accept the truth. The truth is hard to swallow but thank you Ben and Jonathan for cutting through the noise and giving the cold hard truth because ultimately it will make us all better for it whether we agree or disagree. Truth is truth.”

The reviewer’s opinion is correct, of course.

And tomorrow’s episode is no different.

It’s guaranteed to offend the pussified.

Can’t be helped, either.

Because, in 2015 you can’t swing a bat without offending someone.

In fact, recently I saw a meme on Twitter with this guy playing “Twister” with some light beams, all contorted and twisted around to avoid any of the lights touching him with the words:

“Trying not offend people in 2015”

Anyway, new episode airs tomorrow.

In the meantime, download our other shows here:

www.BenSettleShow.com/antipreneur

Ben Settle

True story:

I was recently talking to a friend about how my dog Zoe is a living, breathing, and barking example of how to get all the clients (coaching, consulting, freelancing) and customers you want. And, get them coming to you, instead of you going to them.

Here’s what I mean:

My dog Zoe is part corgi and basenji.

The basenji part is strong with her.

And, because of that, she has an instinct to chase things (basenjis are African hunting dogs). In fact, I was told when I first adopted her from the dog shelter that, if she were to get away from me, the LAST thing I should do is chase her because that’ll just make her run. Instead, I was told to do the opposite — and run the other way, so there is a chance she will want to chase me, instead.

And guess what?

So it is with getting clients:

(If’n clients is your bag, baby.)

Person becomes a coach or freelancer or whatever.

Person starts buying into all the so-called law of attraction.

Person realizes it doesn’t really magically work the way their favorite woo-woo universe-worshipping vibrating shaman selling them all the law of attraction products via Facebook says it should.

Person then gets desperate.

Person then gets needy.

Person then starts chasing, instead of positioning themselves so people chase them.

Person then gets mad at elBenbo for (obnoxiously) saying “I told you so”…

Which reminds me:

One of the sales letter inserts in the January “Email Players” issue is a pitch for one of the single best products I’ve ever seen for coaches, freelancers, and consultants getting booked with all the paying clients your greedy little spleen desires.

How about that?

This email isn’t pitching content.

It’s pitching another pitch within a pitch.

I bet that’s a first…

Here’s where to subscribe:

www.EmailPlayers.com

Ben Settle

An amusing observation:

Over the weekend I made an offer (via 4 emails spanning Thursday through Sunday) to everyone on my list. If you bought my new “Demon Crossfire” novel (and sent me your receipt) I would send you a copy of a valuable eBook called “Blue Chip Email Secrets”.

The deadline to do this was crystal clear:

Midnight EST last night.

And, for the most part, everyone made it on time.

Except about a dozen or so people.

These stragglers sent their receipt either just after the deadline or, in some cases, way after the deadline (as in this morning when I woke up, people were still sending them in).

Same with the Bob Bly offer I did on December 1st.

I made it clear:

If you opted in to his list and forwarded me the welcome email before midnight that same night (24 hour time frame), I would give you a valuable tip I learned from Bob about how to get more freelance clients (copywriting, coaching, consulting, whatever service).

The result?

Like with my novel, most people got theirs in before the deadline.

But, several moseyed on in after.

Anyway, here’s the point:

For a bunch of people in direct marketing, these fine feathered Burgle timers (Burgle time is being late — as *almost* (not you Jodi, Tim, and Shaun) everyone I know in The Burgle when I lived there was late for everything, zero respect for other peoples’ time) sure are clueless about what a deadline is or how to use Google to know how to calculate time zones.

Which is both pathetic and amusing.

But, you know what’s even MORE amusing?

And, even MORE pathetic?

While I am generally never late (and irritatingly early, according to some people)… I can never figure out all these stoopid time zones either.

Thus, I kindly sent the eBook to the late stragglers anyway.

(With a jerky little note, of course.)

Anyway, there’s probably a lesson here.

But, hellz if I know what it is.

In the meantime, check out “Email Players” here:

www.EmailPlayers.com

Ben Settle

P.S. Yes, it’s too late to send me the receipt.

But thank you for buying my novel, even if you did do it late and aren’t going to get anything in return for doing it. You’re an even more wonderful American than Obama for doing that, and I appreciate it…

Today’s controversy-free Ben Settle Show podcast episode reveals:

• The real reason why single chicks love to own cats. (And why investing in cat supply companies could be one of the best investments someone can make in the next 20 years.)

• A fast and simple way to eliminate the anxiety of finding a new market to sell to.

• Why I almost always do the exact opposite of what all the gurus and experts say. (It’s not a rebellious thing — it just works out where I make a lot more sales. Here’s why.)

• A real life example of how to turn a one-shot sale product into a continuity product.

• The coffee tax secret for finding out what people *really* want to buy instead of what they simply say they want to buy.

• Yet another reason not to trust email open rates over sales.

• Why the vast majority of people who claim the Bible is their favorite book are lying through their teeth (and how to use this information to make more sales with regardless of what you sell).

• How to use the Bible to predict hot new investment opportunities.

• A scientific way to manufacture your own luck. (Nothing mystical or woo-woo about this, it’s just common sense and it works virtually every time it’s tried.)

• How The Secret is keeping so many otherwise intelligent men and women lonely, single, or “settling” (heh) with the wrong person.

• How to use “short cuts” to write ads that make lots of sales even if your copy sucks.

• And lotza more…

Download today’s not-so-righteous show right here:

www.BenSettleShow.com/antipreneur

Ben Settle

True story:

A few years back the city of Seattle wanted to tax coffees to pay for child daycare and local opinion polls (i.e. “surveys”) showed a whopping 70% of people were for it.

Oh, how all the coffee-drinking liberals loved the idea.

Finally — a government who cares about the chilllllldren!

Thus, everyone was for that tax.

People were excited to support it.

And, the voters were all geared up to pass it.

Except, for one thing.

The measure fell flat on its gluteus assimus.

A full 68% rejected it.

(The exact OPPOSITE of the poll data.)

The point?

People often say they want one thing, but then proceed to “vote” for the opposite (with their wallets, their feet, whatever).

Anyway, there’s a powerful marketing lesson here.

And, that is:

“Votes trump polls”

This applies in politics and in business alike.

And, in tomorrow’s Ben Settle Show podcast, Producer Jonathan and I rap about this and 6 other new “Email Players” rules.

To check out past shows while you’re waiting, go ye here:

www.BenSettleShow.com/antipreneur

Ben Settle

Let me tell you a story.

Few years ago, my friend (who works a full time corporate job) became intrigued by how my day basically consisted of getting up at whatever time I wanted, writing an email (and sometimes nothing at all), grabbing something to eat, then going to the beach or doing something fun (golf, road trip, hanging out with whoever, etc) the rest of the day.

Zero stress.

Zero drama.

And, zero angsting.

At the time I was worn down from 10 years of working 15+ hour days (sometimes 7 days per week), some personal crap (divorce, etc), and burnout.

So, I really did do the absolute minimum.

(i.e. my daily email, write the Email Players issue, etc).

And I had been doing the minimum for almost a year.

But, here’s the thing:

During that time my income did NOT go down.

It went up.

And I was (shall we say) financially content.

Thus, my friend started calling it “The Ben Settle Lifestyle” (heh) and asked how she could do the same thing.

Ironically…

(funny timing?)

Around that time a website subscriber also asked:

“Does [Email Players] also  share the business model you use… so that we can actually live the lifestyle.”

Thus my lightbulb flickered.

Hey, the email “how to’s” are important.

But, so is the business side.

And guess what?

Last Fall I spoke at Ryan Lee’s Freedym Fest about this. In about 3 minutes I explained my business model (it’s laughably simple), and the rest was email marketing “how to” info — including a few things I have never taught before, not even to my “Email Players” subscribers.

Until now, that is.

Here’s what I mean:

The December “Email Players” issue includes the 20-minute video of that talk. I had to boil 14+ years into 20-minutes (that was the allotted time I had), and I believe I did just that.

Anyway, people paid $700+ to be there.

You can get it free.

That is, if you’re an “Email Players” subscriber in time.

Subscribe here immediately (today is the deadline) to get this bonus training:

www.EmailPlayers.com

Ben Settle

Today’s the deadline to get the December “Email Players” issue.

Here’s a little “preview” of what’s inside:

• Quite possibly the #1 most powerful email “technique” (with lots of examples) ever invented for making all the sales your greedy little heart desires. (Not only was this used by the late, great copywriter Gene Schwartz to make lots of sales in his copy… today it’s used by Donald Trump to get lots of votes and tick off super models.)

• A secret “mind trick” for getting people obsess over your emails and products.

• The best way ever invented (IMHO) to get more reader “engagement” in your emails.

• The best kind of slang to write in your emails (along with a short list of great slang you can use to beef up your response right away).

• The absolute worst way to write an email to get new clients. (It works when writing to a list, but to a client it looks like spam. And yet, freelancers do this all the time, do you? Turn to page 13 and see…)

• A 7-figure social media company’s brilliant 4-point cheat sheet for using email to make out like a bandit (getting sales, not just likes and hash tag shares) with eCommerce sites.

• Why so many freelance copywriter sites look like “amateur hour” and makes them look like newbies (even if they’re not).

• And a ho’ bunch mo’…

Today’s the deadline to get this issue, go here to get it while you still can:

www.EmailPlayers.com

Ben Settle

Don’t give low class jackass people your power

Today’s Ben Settle Show is about dealing with low class jackasses, including:

• What to do when a low class jackass client starts adding extra work and duties you didn’t both agree to when he hired you, and even holds your second payment you’re still owed over your head.

• What to do when a low class jackass customer insists he’s entitled to more of your time, content, or energy than agreed upon.

• A scene from the movie “The Dark Knight Rises” every single business owner should watch and learn from as far as how to deal with high-paying low class jackass clients and customers who disrespect you, but think it’s okay because they paid you so much money.

• The real reason the Republican establishment hates Donald Trump.

• A mathematical “formula” for ensuring you get the best clients and customers at the best prices (regardless of what business you’re in or what you sell).

• Why I have more respect for Marvel’s Loki character than any of today’s politicians.

• A sneaky trick low class jackass clients try to pull on copywriters and other service providers.

• The exact best time to fire a low class jackass client if you realize you’re working for one.

• How to develop your very own “spider sense” to detect low class jackass people.

• Why you have to constantly check even the good, non-low class jackass vendors, clients, and customers.

• The best way for copywriters to be paid that insulates you from the chaos of low class jackasses.

• How men give up all their power to women (making both sexes miserable as a result).

• What to do when girls you want play games with your time, flake on you, and act indifferent to you.

• And more, more, more…

Download the fun here:

www.BenSettleShow.com/antipreneur

Ben Settle

Reader Andres Pedraza pontificates:

I think I’ve learned more this past year just from studying your daily emails than from any course past or present, but I’m game to see what the offer is…I have to wonder whether the bulk of your subscribers on these emails realize how much is being taught by you unintentionally if we study and analyze what you’re doing and not just read the content… Keep on keeping on…

Don’t worry, my mortal avatar.

I shall keep on keeping on.

Although the reality is, you *can* learn a few of my naughty ways just by observing my daily emails free (more than enough to multiply your current sales), the advanced stuff that turns emails into lots of cash day after day, and week after week, month after month, and, yes, year after year… is taught in my “Email Players” newsletter.

Take the upcoming December issue, for example.

It goes to the printer Tuesday.

And, one of the things it teaches is probably THE most powerful email marketing “secret” I can possibly impart on you.

It’s been responsible for so many sales I lost count.

And, especially, in overheated markets with lots of competition.

(Like golf, weight loss, biz opp, etc.)

I also include lots of real-life examples.

(Of emails that made lots of $$.)

That way you can “model” (not copy, only losers do that) what I do.

And, make lots of the green stuff too.

But the deadline looms.

If you want in before it goes to the printer, go ye here:

www.EmailPlayers.com

Ben Settle