Ben Settle

P, an admitted freebie-seeker emerges from his coma:

The fact that (up until recently) my inbox was filled with “free giveaway” crap I never opened yet I’m ravenous for your daily emails is proof your stuff works. Keep up the good work.

Groveling at your feet,

P

PS I love how you abuse me and my freebie-seeking tendencies. Thank you for helping to cure me of my wicked ways.

It’s what we do around here.

Here’s my prediction:

My new pal will have a full recovery from his wicked ways and start implementing knowledge, carefully investing profits in new knowledge, and will go on to do great things.

You heard it here first.

While we await his results, check out:

www.EmailPlayers.com

Ben Settle

A freelance copywriter once asked my ex-copywriting apprentice:

“How do I know if a client is wasting my time or not?”

I don’t know what her answer was.

But, I know what my answer would be.

This:

If you have to ask, they are probably wasting your time. Or, for people who think giving all their best ideas away free to a would-be client: Have they paid you anything for your time when you incessantly gave them free information in your zeal to win them over?

No?

Then they are wasting your time.

And, it’s your fault.

You’re by no means an innocent victim, you’re a *willing* victim.

Once you understand that everything changes.

Anyway, so that’s that.

On to business:

The October “Email Players” issue goes to print in a couple weeks.

It doesn’t contain anything specifically for freelance copywriters — but it does contain a ton of email marketing and writing goodies that have made quite a bit the green stuff for my businesses, as well as clients (when I did client work).

There’s one teaching in there (about a Hearse) that’s especially profitable.

That is, if you’re a subscriber.

And, if you implement it.

Here’s where to subscribe while there’s still time:

www.EmailPlayers.com

Ben Settle

In this week’s enlightening “Ben Settle Show” podcast, we rap about:

• Why using testimonials in your ads can hurt your sales.

• A direct response design “no no” that can make you a ton more sales.

• How to teach in such a way where people will go out of their way and travel great distances to hear what you have to say.

• Why it’s far better to have a deep (versus wide) knowledge of what you do. (And why doing this will make your competition fuming angry with you.)

• The only thing you need to do if you want your market’s undying trust and life-long business. (You can do away with all the persuasion tricks, copywriting techniques, and ninja tactics, just do this and you’ll have people seeking you out to buy from you, instead of your chasing them.)

• Why businesses should (by default) distrust lawyers, politicians, and tax collectors.

• Why trying to turn your friends, family, and pals into entrepreneurs is an exercise in futility.

• What “outcome independence”… and how it makes selling as easy as falling off a long. (Even if you’re just starting out, fresh off the turnip truck.)

• And much, much more…

Use the link below to listen:

www.BenSettleShow.com/antipreneur

Ben Settle

In today’s “Ben Settle Show” podcast we pontificate about:

• The dangers of blindly following whatever your favorite goo-roo (or guru) says.

• Why putting an order phone number (not URL) can sometimes increase your sales depending on what you’re selling and who you’re selling to.

• Why an awful lot of people who complain on forums and social media about bad products they bought are *willing* victims as opposed to innocent victims.

• Why I hardly ever vote (and definitely won’t be voting for Donald Trump, even though I’m glad he’s in the race).

• How to give yourself peace of mind during election years.

• What to do if your wife or girlfriend gives you an ultimatum.

• An almost “fool proof” way to get what you want from people — whether it’s their money, their support, even their heart. (This is counter intuitive, but I’ve done a ton of field research on this, and have found it works almost 100% of the time.)

• Why natural talent is overrated and you don’t need it to succeed in whatever it is you want to do. (This goes for everything from business to car racing, to horse racing, to dating, and everything in between.)

• Why people who call themselves awesome are almost always the exact opposite.

• How to repulse people into buying from you.

• And a ho bunch more…

Download your show right here:

www.BenSettleShow.com/antipreneur

Ben Settle

A courtesy heads up:

Tomorrow through Labor Day I’m going to be sending a lot of emails selling a $297 copywriting product for just $20. It’s an extremely generous offer. And, whenever I mail offers like this, every. single. time. someone will contact me after the deadline asking if they can still get it. I also get at least one or two wannaprepeneurs who quote the lame “less is better” quote they heard from some other wannapreneur and think it applies to emails, when it demonstrably doesn’t.

(Not when using my system, at least).

So expect an onslaught of emails the next few days.

And, a deal so good, it borders on ridiculous.

If it becomes too stressful pushing the delete button, simply scroll down to the bottom and remove yourself from the list.

Easy-peasy-Japanesey.

The onslaught begins tomorrow.

Until then… giddy-up.

Ben Settle

“Well he don’t know talkin’ good like me and you, so his vocabulistics is limited to ‘I’ and ‘am’ and ‘Groot,’ exclusively in that order.”

— Rocket Raccoon
“Guardians Of The Galaxy”

A few months ago I bloke was pestering about all the “typos” in my emails. He didn’t mean anything malicious about it.

But, it was getting annoying.

(More annoying than typos.)

For 2 or 3 days straight he went out of his way to say, “there’s a typo” in different ways. Again, not maliciously. Just his nature probably.

So what did I do?

What I always tell people who complain about typos:

Nobody cares.

When he replied saying *he* cared, I simply said:

“If you are going to keep wasting my time nattering on about typos each day, then opt out and cancel your email players subscription or I will do it for you. It’s simply not for you. Plenty of others you can learn from, instead. On the other hand, if you are open to learning and not just assuming, I’ve tested and written about this extensively, typos are a non-issue:”

Then listed several blog posts I’ve done about this.

He agreed he was open to learning and we were cool after that.

Anyway, the point of this?

A lot of people who complain about typos should be more focused on writing better emails than having better spelling, grammar, and syntax.

They’ll make a lot more of the green stuff.

And, be less annoying.

Also, speaking of typos:

The biggest complaint about my first two novels was the spelling. And, yes, I admitted it sucked. Especially “Zombie Cop”. But we were anxious to get it out there and, well, why so serious?

Still, we’re always looking for more.

(I don’t care if typos are in my emails, but I don’t want them in my novels).

So, here’s a deal:

Since we updated “Zombie Cop” with the spelling errors fixed not long ago, here is a challenge:

1. Buy and read “Zombie Cop” (the most recent version, as of 30-days ago)

2. If you find a typo, I’ll give you a free copy of the second novel in the series “Vampire Apocalypse”

3. If you find a typo in “Vampire Apocalypse”, I’ll give you a free copy of my soon-to-be-released novel “Demon Crossfire” (part 3 of the series) after it launches

Here’s where to get “Zombie Cop”:

www.EnochWars.com

Happy hunting…

Ben Settle

The following reviewer finds my “Vampire Apocalypse” novel warped, stomach-churning, and so revolting she wishes she could “un-read” parts of it.

Yet, she couldn’t look away…

As much as I really needed sleep, I just had to find out how this book ended!

The author makes it impossible for me to data map anything with even a sliver of accuracy. This is rare in novels these days.

The characters in this sequel are more developed than those in Zombie Cop (which I love). In fact, “Granny” still creeps me out, makes me sick to my stomach, and leaves me wishing I could erase her from my memory all together.

Loved this book! I had committed to reading two chapters a day for one week.

Wishful thinking.

I read the whole book in about 4 hours time over three days!

That said, I recommend this book to anyone who likes to have their mind bent in a messed up sort of way and to anyone who has an appreciation for monsters and the supernatural in general.

If you’re nitpicky about minor spelling issues…well, there’s a note from “Fezziwig” on the very last page. Start there. 🙂

Now, an admission:

This review is from my ex-copywriting apprentice and so could be (and, let’s face it, it probably is) a bit on the, uhm, *biased* side. Still it’s true she read it in a few days and couldn’t put it down (not even for the 15 minutes it’d take her to drive over and make me a sammich…)

Anyway, you can read the first chapter of this and the first novel in my “Enoch Wars” series free here:

www.EnochWars.com

Also one more thing.

I’m a few weeks from finishing book 3.

After that it gets edited and sent to the cover artist.

Hoping it’ll be published before Thanksgiving.

That’s it for now.

Tomorrow?

Something else…

Ben Settle

Today’s the deadline for the September “Email Players” issue.

Here’s what’s inside:

• A “crash course” in the Johnny Carson school of email marketing. (I’ve learned some of the most profitable email techniques I know from studying Johnny Carson. Here are 5 tips you can start using in your emails in mere minutes without needing to even be a great “writer.”)

• How to use email to turn troll mail into cash-in-the-bank sales.

• A secret way used by professional pick up artists to silence, mock, and (if you wish) humiliate online critics, haters, and trolls trying to ruin your reputation and brand.

• David Letterman’s secret for batting out profitable emails in mere minutes.

• 3 easy-peasy-Japanesey ways to jack up your membership site (or other continuity) sales and retention rates.

• A “paradoxical” content strategy for continuity programs that (1) makes it easier to consume informational products (2) is less work for you and (3) is something hardly anyone else is doing.

• How to pick the best products to sell as an affiliate. (Not only will this beef up your sales… but your list will appreciate you more, too.)

• A little-known secret about making lots and Lots and LOTS more sales even if your sales letters have terrible headlines (or no headlines at all!)

• And a ho’ bunch more…

Plus:

As a bonus, I’m including the transcript of an hour and 55 minute training I gave to a private ($10k+ just to have a seat at the table) mastermind last year.

It’s all waiting patiently for you here:

www.EmailPlayers.com

Again, deadline is today so time is short.

Hurry.

Ben Settle

In today’s depressing (not really) “Ben Settle Show” episode:

• Robert Downey Jr’s guide to creating a lifestyle where stress doesn’t bother you.

• How being out of “balance” (emotionally, psychologically, professionally, physically, etc) puts your company, health, and even your very life in danger.

• 2 examples of why blindly trusting anyone in business (even people who have been with you for years) is a bad idea.

• How to grow your business by creating your own “currency.”

• Why I ignore practically all unsolicited advice (even if it’s GOOD advice)… and why you should too.

• Why I don’t sell any of my products via affiliates.

• Why I purposely turn away lots of profitable opportunities that would double, triple, even quadruple my income.

• A real life example of why I’m potentially screwed and vulnerable to losing my podcast.

• Why so many wealthy people are miserable. (And how to avoid being miserable yourself when you reach that level.)

• The important success lesson behind how my podcast almost died in the first 20 episodes.

• How I pick and choose which guests (in the rare times when I have guests) to have on my podcast.

• And lots more…

Download your lovin’ here:

www.BenSettleShow.com/antipreneur

Ben Settle