Today’s the last day to get the January “Email Players” issue.

Here’s a taste of what’s inside:

  • How to tell stories that are so persuasive, people buy even if you forget to put a call to action in your emails.
  • The perfect kind of story to tell for your second email in an auto-responder sequence.
  • A secret place on the Internet where you can find all kinds of stories already written and packed with your market’s hot buttons. (This is one way to invade pretty much any market you want, without having to struggle finding ideas for your emails.)
  • A little-talked about “insurance policy” that ensures you’ll never have to worry about thinking up a story to tell to sell your products in emails.
  • How telling parables in emails can get you in legal hot water.
  • How to use old history books to crank out dozens of persuasive emails — fast.
  • An almost unheard of kind of story (I have never seen anyone teach about) that is so rarely used, the few of us who do use them in emails make out like bandits.
  • How to build a profitable business using simple “set it and forget it” email sequences.
  • And a ho bunch more…

Today’s the deadline.

Nab it here while you still can:

www.EmailPlayers.com

Ben Settle

P.S. It also includes a DVD of an email marketing training I gave at the biggest home business summit last June in Vegas

Lots of info packed in this issue.

And, is a good “jumping on” issue.

In order to shamelessly promote Thursday’s launch of my novel “Vampire Apocalypse”… below is an excerpt from chapter 2…

Chapter 2
Fezziwig

“I’d give four million dollars just to be able to take a piss without it hurting.”

– Hyman Roth
The Godfather 2

– 1 –

“Okay Concubine. I’m ready. Get up there good and deep,” said the vampire Anghel “Fezziwig” Belasco, as his concubine named Starr prepared to give him a prostate massage. Fezziwig was on his side on the bed, his six-fingered hands pressed flat on the sheet, his cheek resting against the pillow.

“You know I always take care of you, Master,” said Starr snapping a rubber glove on. Starr was a beautiful, 24-year old woman who lived with Fezziwig in his Alaskan cottage outside of a small town called Bramstoke.

“Thank the LORD, this will feel so good…” moaned the vampire.

“There Master, how is that?” said Starr, massaging Fezziwig’s softball-sized prostate.

“Better… much, much better. Now… milk it…”

“Yes, Master.”

Over the past 60 years Fezziwig’s prostate had started to give him trouble. Even when he could sustain a boner long enough to bed his young concubines, he felt an agonizing pin-prick pain when he ejaculated. And the constant urge to piss – all the time – was maddening. As soon as he sat down to watch another exciting episode of Miami Vice season 4 or his favorite movie Men At Work, he suddenly had to piss. Every time. Without exception. It was a sudden, uncontrollable urge that felt like he was going to go in his pants. It was so intense he usually thought he would not be able to even get to the bathroom in time. So he’d jump up, shuffle over to the toilet, and stand over the bowl for several minutes, with nothing coming out but a few drops from his wrinkled, flaccid penis. It was frustrating and painful. And he’d usually moan and yell and pound the wall with his fist next to the toilet.

Fezziwig was on multiple prostate drugs. But the only thing that gave him a little relief were Starr’s prostate massages, during which he enjoyed lecturing her all about how much being a vampire sucked at his age.

How it hurt to piss.

How it hurt to shit.

How it hurt to have sex.

Even how it hurt his back to sit in his chair watching TV for more than 10 or 15 minutes at a time.

He had over a dozen other health problems that would flare up if he drank anything but Type A negative blood: Like diarrhea. Hemorrhoids. An itching, bleeding rash on his butt crack. Flaking skin on his eyelids kept falling into his eyeballs. And the list went on.

It was the ultimate paradox:

He was always in pain, yet he couldn’t die.

If he was cut or hurt in a fight, or wounded, those would heal quickly and efficiently. But that wasn’t the case with his internal body parts. He just kept living as his organs and nerves got inflamed and diseased. He often fantasized about the good old days when he was younger. He was still mostly as strong as he was back then. Still just as fast when he needed to be (but would feel it the next day if he got too crazy, and be sore for weeks after). And had mostly just as much energy. But there weren’t any prostate problems or blood intolerances or other old man aches and pains back then.

But that was a long time ago.

And he accepted the fact those days weren’t coming back.

Fezziwig (he preferred that name over his given name “Anghel”) knew he was the oldest living being on the planet. He’d been around for thousands of years and had seen a lot of history unfold.

He witnessed the birth (and death) of Jesus Christ.

He fought in the Babylonian, Persian, Greek, Roman, and Eastern European wars.

Fezziwig had even watched the waters rise when Noah and his family boarded the ark. He still didn’t know why he was allowed to live through that flood. But the LORD told him what to do to escape it, and he listened, and was still alive after everyone else he knew had drowned.

Fezziwig had lived a long life, but also a painful one. Especially as the world became more industrialized, and as toxins and poisons and chemicals brought on more diseases, cancers, and other ailments. It took just half a century for his body to break down and start developing health conditions nobody had even heard of in his younger days.

And now, as he got his regular prostate massage from Starr, he wished someone would just kill him and put him out of his misery.

Where is a Predator when you need one?

No, he couldn’t count on anyone else to do it.

He’d have to do it himself and he would do it soon.

He’d already been making preparations for suicide in his mind for months. Including how to do it in the least painful way possible. Yes, he had it all planned out, he thought, as a fanged smile formed on his face. Until, as he lay there, Starr massaging away, lost in the suicide fantasy, the voice – his voice – came again, for the first time in three weeks.

“Starr, stop!” said Fezziwig.

“What is it, Master?”

“The LORD is speaking to me again. Shut up!”

The novel launches Thursday.

But, you can pre-order it here:

www.EnochWars.com/vampire

Winners And Losers

Recently I was listening to a “Social Distortion” song called:

“Winners and losers”

And, it got me to thinking:

How can you tell a loser customer from a winner?

It’s easy:

Losers are looking for a magic pill.

It’s that simple.

Only a  pathetic, mush cookie little loser is actively looking for a magic pill. For example: People who use a supplement for 4 days and whine about how it’s “a scam!!!!” Or someone who buys an eBook off clickbank and refunds within 10 minutes, when they didn’t have enough time to read the table of contents much less the eBook itself.

And so on, and so forth.

Believe you me, this happens every day.

All the time.

To businesses around the world.

And, it especially happens during the holidays.

I compare notes with a lot of businesses who sell to so-called business owners and it’s astonishing how — especially for businesses who sell products on how to make more sales — people decide to refund right before Christmas because it’s more important to buy little Timmy his new Playstation than keep and apply an $500 informational product they bought that can make them 10, 20, even 30 times the money they spent.

Dumb.

Anyway, where am I going with this?

Before Christmas is when you see who the winners and losers are.

They make it plain as day.

And, it’s a GOOD thing.

I actually am thankful when someone buys from me (in one of the markets where I offer refunds) and refunds during the holidays. That way, I can black list them from buying anything else and wasting more of my time.

One more thing:

I’m not letting marketers off the hook.

A lot of sales letters promise a magic pill (they know they can’t fulfill), and even make solid cases for buying. They deserve refunds and cancels. Crap products deserve to be chased off the market.

And good riddance to ’em.

So let’s keep this in context, k?

K.

Anyway, the “Email Players” newsletter is not a magic pill.

If you are someone who has no list or product, no desire to work hard, a crap attitude, needs constant hand holding (can’t think for yourself), can’t write a word without raiding a swipe file, or who won’t apply the info as taught… it ain’t for you.

Plenty of other products to buy.

(And refund, when they don’t work.)

But, don’t waste your time on mine.

For everyone else?

Check out:

www.EmailPlayers.com

Ben Settle

Repulsion Marketing 101

An interesting sales letter question:

“Ben, I was just reading your ‘Email Players’ newsletter sales pitch and was wondering if this part isn’t costing you sales:

“Email Players” is not for people who can’t focus and never implement anything (while complaining about “information overload”)… Or those who are on a tight budget (I would not recommend going into debt to subscribe)… Or goo-roo fanboys who think they can learn a super secret “ninja” email trick today and be rich by next Thursday.

If that’s you, don’t waste your time.

I’m sure there’s a place for you somewhere.

But It Ain’t
This Newsletter!

You can read the whole thing at:

www.EmailPlayers.com

Is this snippet costing me sales?

I don’t know.

Frankly, I don’t care, either.

There really are certain people I do NOT want subscribing. Like those extremely needy people who whine, try to abuse my time, don’t appreciate value, have no sense of humor and freak out about the dumbest things.

I say let ’em haunt someone else.

And if that attitude costs me sales, so be it.

But you know what?

I doubt it’s “costing” me sales anyway.

For one thing, that newsletter has done WAY better than I thought. It’s totally surpassed my original goals and expectations (especially considering my modest sized list).

And for another thing, this kind of “salty” talk works.

Successful people LIKE to be told how it is.

To have the facts (even the downside) shown to them.

Suckers, on the other hand, like to be told they’ll be swimming in a vault of gold coins like Scrooge McDuck just by downloading a dorky little $9 eBook.

Hey, I know that offends some people.

But those are the people I DON’T want subscribing to my newsletter, buying my products or even hanging out on my free email list.

Like it or lump it that’s the way it is.

Some people are in the “attraction” marketing business.

Me?

I’m in the “repulsion” marketing business.

And you know what?

It’s worked out pretty good so far…

www.EmailPlayers.com

Ben Settle

Today’s mind-bogglingly original podcast is for people who struggle with writing, or writers who are looking to take their game to the next level.

Here’s a taste of what’s inside:

  • How to make your writing interesting and fun — 100% of the time. (Even if you’re burned out, uninspired, or tired.)
  • The “un-sexy” productivity secret of a copywriter who pumps out probably more content, books, ads, and marketing pieces in a month than most copywriters do in a year.
  • How to use an ordinary 3X5 note card to double your productivity.
  • How I wrote my last novel in 14 days (and why anyone can do the exact same thing).
  • What artists know about writing fast that most writers never understand. (Artists do this naturally, yet, when you apply it to your writing you can pound out hundreds of thousands of words per year without hardly breaking a sweat.)
  • Do you really need to write an hour per day? (Not necessarily. You can belt out a ton of words each week in just 15-minutes per day. Here’s how…)
  • How to use music to make your writing faster, more inspirational, and a lot more fun.
  • Why the name of my podcast makes no sense.
  • And mo’, mo’, mo’…

Download it here:

www.BenSettleShow.com/itunes

Ben Settle

A while back a friend asked me about writing.

She hadn’t written anything yet.

But, she wanted to know how to get started, how to produce quality work fast, how much time she needed to dedicate to it, how to fit writing into her ultra busy family and work life, and the list goes on.

My answer?

Well, it’s too long to go into here.

So, instead, I decided to do a podcast just about this.

And guess what?

Tomorrow is that podcast.

If you want to be a better, faster, and more prolific writer (regardless of your skill level now, or what kind of writing you do — fiction, non-fiction, copywriting, etc) then get yo gluteus assimus on iTunes tomorrow.

I’ll let you know soons’ it’s ready.

To download past episodes, go ye here:

www.BenSettleShow.com/itunes

Ben Settle

Behold:

1. Always try to use the language so as to make quite clear what you mean and make sure your sentence couldn’t mean anything else.

2. Always prefer the plain direct word to the long, vague one. Don’t implement promises, but keep them.

3. Never use abstract nouns when concrete ones will do. If you mean ‘More people died’ don’t say ‘Mortality rose’.

4. Don’t use adjectives which merely tell us how you want us to feel about the thing you are describing. I mean, instead of telling us a thing was ‘terrible’, describe it so that we’ll be terrified. Don’t say it was ‘delightful’; make us say ‘delightful’ when we’ve read the description. You see, all those words (horrifying, wonderful, hideous, exquisite) are only like saying to your readers, ‘Please will you do my job for me’.

5. Don’t use words too big for the subject. Don’t say ‘infinitely’ when you mean ‘very’; otherwise you’ll have no word left when you want to talk about something really infinite.

(Source C.S. Lewis’ Letters to Children)

It’s delightful advice…

Anyhoo.

Go here next:

www.EmailPlayers.com

Ben Settle

P.S. Sunday’s “Ben Settle Show” podcast is all about how to be a better writer (any kind of writer — creative, copy, fiction, editorial, etc).

Stay tuned…

Ho, ho, ho…

If you want to do something on Christmas that:

1. Will bond your list to you more (making them more likely to want to buy from you in future emails)

2. Probably make you sales

3. And give your list a chuckle

(Which can put more coinage in your hot little pocketses)

Then here’s all you do:

Send your list an email on Christmas day.

But, not just ANY email.

What I want you to do is send them an email describing advice you are giving to Santa Clause giving advice about whatever it is you sell — just use your imagination.

Yes, it’s kinda dorky.

And no, it’s not going to make you a million dollars.

But it MIGHT get you some sales.

It MIGHT make your list look forward to more emails.

And it MIGHT even make ’em laugh.

(As Dan Kennedy has wisely said: “People buy more and buy more happily when in good humor.”)

What???

You don’t know how?

You have no idea how to begin such an email?

OK, relax!

I’m going to give you a template. I’ve sent this exact email (the product and URL details have been removed) to a list of weight loss prospects in another business I partner in.

Anyway, here’s the template.

Switch out my product/market details with yours:

Santa’s CrAzY 2015 fat loss plan

Heya!

I know it’s Christmas night and you probably want to go to bed (I
do too!) but I HAVE to tell you about this crazy little guy who
showed up at my door tonight.

He was short, about 4 feet tall.

He also had weird shoes that curled at the toe.

And even more weird, he had pointy ears.

I asked him who he was and he said he was a messenger from Santa!
Apparently, Santa is getting older and slower, and he’s concerned
about his weight now. He is worried about having heart problems and
doesn’t want to drop dead one day while carrying presents to kids
due to his weight.

So he wanted my advice.

Can you believe that?

So here’s what I told this messenger to tell Santa:

1. Start eating more protein!

I told the messenger to tell Santa to get those elves to start
bringing him more meat, beans and protein, instead of white carbs
like bread, etc.

2. Quit eating the cookies and milk!

When going to down chimneys and seeing plate of cookies and a glass
of milk, ignore it! And instead, leave a note next to them saying
next year he’d prefer to be left fruit or maybe some meat and
cheese, instead.

And instead of milk, leave water.

Protein waters are fine, too.

If he needs advice, he should check out my ____ product:

(URL)

3. Start exercising more

He doesn’t have to huff and puff and sweat and strain, he can do my
_____ program instead, that’s fine:

(URL)

I said to tell Santa this is NOT based on hard exercise.

It’s based on using his nervous system and was developed by a
Russian “super soldier” who wanted a way to get in shape quickly.

4. Start walking more!

In other words…

Instead of hitching up the reindeer team to go to the store or run
errands, I told the messenger to tell Santa to get his blubber butt
outside and walk through the snow, it’s great for his heart and
body.

5. Lay off 50% of the elves

Let’s face it.

All those elves are dead weight.

And by trimming his workforce down, he’ll also trim his
considerable stomach down, too, because he’ll be forced to roll up
his sleeves and do more work.

Anyway, so that’s that.

This is the plan I have for Santa.

We’ll see if he listens in 2015.

Have a GREAT holiday season.

I’ll see you soon! 🙂

SIGNATURE

And that’s all there is to it.

I hope you use this template.

Even if you don’t get a bunch of sales, just doing stuff like this now and then has a lot of power for future sales (and makes people look forward to reading future emails from you).

I kid ye not on this.

Try it and you’ll see for yourself.

For more email ideas, check out:

www.EmailPlayers.com

Ben Settle

The Poop Deck

I got a question a while back from a subscriber about being entertaining in emails.

He said he tries and tries and fails.

And, do I have any tips for him?

Survey says:

Yeppers.

In fact, I once wrote an entire “Email Players” issue just on how to be entertaining in emails a couple years ago.

One tip I didn’t write about in it, though, is this:

Surround yourself with entertainment.

Watch funny sitcoms.

Listen to stand up comics.

Pay attention to the top talk radio hosts.

Hellz, you can even use funny objects to start making yourself think more like an entertainer.

Want an example?

Okay then, checky:

Most days when I wake up I do my bid’niz (i.e. go to the bathroom) in the downstairs bathroom. And, as I stand there relieving my full bladder (yes, I know, TMI, whatevs) I stare at a plaque on the wall in front of the toilet that has a pirate skull and crossbones on a piece of wood that says:

“Poop Deck”

Maybe not knee-slapping funny.

But it gives me a chuckle each time. Puts my mind in the “mood” for entertainment. And, I believe, helps my emails.

More:

Another way to be entertaining is to simply tell stories.

Stories are naturally entertaining.

And, has been the chief means by which human beings share and process information (even memory training courses will have you put facts into story form to memorize them) for thousands of years.

Why?

Because they work.

They’re entertaining.

And, yes, they’re persuasive.

The January “Email Players” issue is all about stories.

How to tell ’em.

How to sell with ’em.

And, how to profit with ’em.

Get yo bootay to this link to get it in time:

www.EmailPlayers.com

Ben Settle

A few weeks ago I re-watched a movie called:

“Secondhand Lions”

It’s about a shy, young boy sent by his irresponsible mother to spend the summer with his wealthy, eccentric uncles in Texas. And, one of my favorite scenes is when the uncles (who are filthy rich) are sitting on the porch waiting, rifles in hand, for a sales man to show up, who they promptly shoot at for kicks.

It’s something they do a lot.

And, the kid can’t understand why his uncles do it.

In fact, eventually the kid asks:

“Why not see what he has to sell?”

The result?

They start buying stuff!

They simply didn’t realize how fun it was to buy.

And you know what?

Most of us are like that — hostile to anything resembling a sales pitch… yet we still love to BUY if something fulfills a desire or solves a problem we have.

Moral of the story?

People are hostile to salesmen.

But they also like to buy.

And if you are one of the few people selling to your market who knows how to sell in a way where they enjoy buying… where they are not hostile to you… and, yes, where they *welcome* your sales pitches, well, you got it made in the shade, my little droogie.

Enter the January “Email Players” issue.

It’s all about storytelling.

Stories that make it fun to write your emails.

Fun for your list to read your emails.

And, yes, fun for them to buy from your emails.

Subscription info here:

www.EmailPlayers.com

Ben Settle

BEN SETTLE

  • Email Markauteur
  • Book & Tabloid Newsletter Publisher
  • Pulp Novelist
  • Software & Newspaper Investor
  • Client-less Copywriter

Type in your primary email address below to open Ben's daily email tips and a free digital copy of his prestigious Email Players newsletter.

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WHAT OTHERS ARE SAYING

Even when you’re simply just selling stuff, your emails are, in effect, brilliant content for marketers who want to see how to make sales copy incapable of being ignored by their core market. You are a master of this rare skill, Ben, and I tip my hat in respect.

Gary Bencivenga

(Universally acknowledged as the world’s greatest living copywriter)

www.MarketingBullets.com

I confess that I have only begun watching Ben closely and corresponding with him fairly recently, my mistake. At this point, it is, bluntly, very rare to discover somebody I find intelligent, informed, interesting and inspiring, and that is how I would describe Ben Settle.

Dan S. Kennedy

Author, ’No BS’ book series

Ben is one of the sharpest marketing minds on the planet, and he runs his membership “Email Players” better than just about any other I’ve seen. I highly recommend it.

Perry Marshall

Author of 8 books whose Google book laid the foundations for the $100 billion Pay Per Click industry, whose prestigious 80/20 work has been used by NASA’s Jet Propulsion Labs, and whose historic reinvention of the Pareto Principle is published in Harvard Business Review.

www.PerryMarshall.com

I think Ben is the light heavyweight champion of email copywriting. I ass-lo think we’d make Mayweather money in a unification title bout!

Matt Furey

www.MattFurey.com

Zen Master Of The Internet®

President of The Psycho-Cybernetics Foundation

Just want you to know I get great advice and at least one chuckle… or a slap on the forehead “duh”… every time I read your emails!

Carline Anglade-Cole

AWAI’s Copywriter of the Year Award winner and A-list copywriter who has written for Oprah and continually writes control packages for the world’s most prestigious (and competitive) alternative health direct marketing companies

www.CarlineCole.com

I’ve been reading your stuff for about a month. I love it. You are saying, in very arresting ways, things I’ve been trying to teach marketers and copywriters for 30 years. Keep up the good work!

Mark Ford

aka Michael Masterson

Cofounder of AWAI

www.AwaiOnline.com

The business is so big now. Prob 4x the revenue since when we first met… and had you in! Claim credit, as it did correlate!

Joseph Schriefer

(Copy Chief at Agora Financial)

www.AgoraFinancial.com

I wake up to READ YOUR WORDS. I learn from you and study exactly how you combine words + feelings together. Like no other. YOU go DEEP and HARD.”

Lori Haller

(“A-List” designer who has worked on control sales letters and other projects for Oprah Winfrey, Gary Bencivenga, Clayton Makepeace, Jim Rutz, and more.

www.ShadowOakStudio.com

I love your emails. Your e-mail style is stunningly effective.

Bob Bly

The man McGrawHill calls

America’s top copywriter

and bestselling author of over 75 books

www.Bly.com

Ben might be a freaking genius. Just one insight he shared at the last Oceans 4 mastermind I can guarantee you will end up netting me at least an extra $100k in the next year.

Daegan Smith

www.Maximum-Leverage.com

Ben Settle is a great contemporary source of copywriting wisdom. I’ve been a big admirer of Ben’s writing for a long time, and he’s the only copywriter I’ve ever hired and been satisfied with

Ken McCarthy

One of the “founding fathers”

of Internet marketing

www.KenMcCarthy.com

I start my day with reading from the Holy Bible and Ben Settle’s email, not necessarily in that order.

Richard Armstrong

A List direct mail copywriter

whose clients have included

Rodale, Boardroom, Reader’s Digest,

Men’s Health, Newsweek,

Prevention Health Magazine, the ASCPA

and, even, The Limbaugh Letter.

www.FreeSampleBook.com

Of all the people I follow there’s so much stuff that comes into my inbox from various copywriters and direct marketers and creatives, your stuff is about as good as it gets.

Brian Kurtz

Former Executive VP of Boardroom Inc. Named Marketer of the Year by Target Marketing magazine

www.BrianKurtz.me

The f’in’ hottest email copywriter on the web now.

David Garfinkel

The World’s Greatest Copywriting Coach

www.FastEffectiveCopy.com

Ben Settle is my email marketing mentor.

Tom Woods

Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian & author, and host of one of the longest running and most popular libertarian podcasts on the planet

www.TomWoods.com

I’ve read your stuff and you have some of the best hooks. You really know how to work the hook and the angles.

Brian Clark

www.CopyBlogger.com

Ben writes some of the most compelling subject lines I’ve ever seen, and implements a very unique style in his blog. Honestly, I can’t help but look when I get an email, or see a new post from him in my Google Reader.

Dr. Glenn Livingston

www.GlennLivingston.com

There are very, very few copywriters whose copy I not only read but save so I can study it… and Ben is on that short list. In fact, he’s so good… he kinda pisses me off. But don’t tell him I said that. 😉

Ray Edwards

Direct Response Copywriter

www.RayEdwards.com

You’re damn brilliant, dude…I really DO admire your work, my friend!

Brian Keith Voiles

A-list copywriter who has written winning ads for prestigious clients such as Jay Abraham, Ted Nicholas, Dr. Stephen R. Covey, Robert Allen, and Gary Halbert.

www.AdvertisingMagicCopywriting.com

We finally got to meet in person and you delivered a killer talk. Your emails are one of the very few I read and study. And your laid back style.. is just perfect!

Ryan Lee

Best-selling Author

“Entrepreneur” Magazine columnist

www.RyanLee.com

There’s been a recent flood of copy writing “gurus” lately and I only trust ONE! And that’s @BenSettle

Bryan Sharpe

AKA Hotep Jesus

www.BooksByBryan.com

www.HotepNation.com

I’m so busy but there’s some guys like Ben Settle w/incredible daily emails that I always read.

Russell Brunson

World class Internet marketer, author, and speaker

www.RussellBrunson.com

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