Ben Settle

On this week’s “Ben Settle Show”, Producer Jonathan and I argue, fight, and insult each other over such important topics as:

• Why the law of reciprocity is bull crap.

• Why a man should never buy a girl dinner on a first date.

• Why men should avoid self-described feminists on dating sites like the zombie apocalypse plague. (Yes, even if you are a male who wears a “this is what a feminist looks like” t-shirt, you should still avoid them. Here’s why…)

• The one time it makes sense to give away a ton of free content.

• Why moving the free line attracts so many low class jackass customers.

• Why it’s foolish to try to sell to everyone in your market.

• Why nobody benefits from a “good will email.”

• What to say at the opt in that will (1) make your list more likely to buy (2) turn away freebie seekers and (3) virtually eliminate complaints that you’re selling too much.

• And on and on and on we go…

Download this bad-boy here:

www.BenSettleShow.com/antipreneur

Ben Settle

Last December I was forwarded a rather amusing article.

It was about this low class jackass chick bragging about how she used guys she met via an online dating site to get free meals. In fact, the headline is about how she paid off her subscription via free meals the schlubs she dated paid for. And the article goes into detail as to how this delicate flower of innocence pulled it off.

What’s this go to do with bid’niz?

On the surface, nothing.

But, underneath it has *everything* to do with it.

Especially if you are someone who believes in the “moving the free line” concept pushed by various goo-roos and gurus over the past several years. And, Producer Jonathan and I discuss it on tomorrow’s “Ben Settle Show” podcast.

It’ll be up in the morning.

Watch for my signal…

In the meantime, you can listen to past episodes here:

www.BenSettleShow.com/antipreneur

Ben Settle

“Want to know how deer act, ask the hunter not the deer”

– Dante Nero
Comedian

In which the question is asked…

“what do you think of asking your list how often to be mailed. I see gurus doing this sometimes but you mail every day without asking. Have you seen what I am talking about?”

Why, yes, I have.

And, I disagree with it.

In fact, I’ve written about this in the past already.

And while I can’t speak for anyone else, I can tell you that if I asked my list how often they wanted to be mailed (especially at the opt in) they would most likely say less than daily. (Some of my diehard readers want more, but the majority would say, “2-3 times per week would suffice”).

But you know what?

I’d be nutzo to listen to them.

Why?

Because the more I mail (especially when I mail 2 times per day) the more sales I make (by FAR, it ain’t even close).

It all goes back to the hunter-deer phenomenon.

If you want to learn how to bag a deer, who do you ask:

The deer?

Or the hunter?

If you’d say the deer, then go ahead and survey your list on how often they want to be mailed. Let them tell you how NOT to hunt them in a world where every marketer is chasing them, and they just want a breather from it all, and are trying to cut down on inbox clutter and sales pitches plaguing their every move (retargeting ads, facebook pitches, self serving tweets, email blasts, direct mail, TV commercials, and the list goes on…)

Me?

I learned a long time ago to ignore the deer.

Yes, the hunter studies the deer.

But, he does not take the deer’s advice on how to hunt it.

(It’s not unlike when guys foolishly ask women how to attract and get more dates instead of asking the handful of guys who demonstrably have no problem getting dates — the advice is almost always 180 degrees opposite. But, I digress…)

Anyway, the deer want to buy.

But, they don’t want to be sold to.

And when you “get” that, it all falls into place.

Enter the Oceans 4 Mastermind.

Everyone in the room is a hunter.

And if you want to learn from us (not just my partners Andre Chaperon, Ryan Levesque, and Jack Born — but the other 7, 8, & 9 figure earning marketers in the room, as we bat around ideas, data, experiences, test results, and real-world solutions to cranking out the most profitable marketing possible) then this could be your last chance.

We simply don’t know if there’ll be another Oceans 4.

But, I do know this:

We’re going after this as if it IS the last.

It’s gonna be fun, profitable, and life changing. (There hasn’t been a single mastermind where every one of us — clients and hosts alike — didn’t walk out of there on fire with new goals, game plans, ideas to test, and plans for ratcheting up sales.)

If you want in, time’s short.

It’s in Vegas May 16-17th, and costs $5k.

Obviously, it ain’t cheap.

Nor is it for the weak-minded.

(Prepare to be humbled, we all are.)

But, we’re practically full now.

Reply back to this email if you’re interested in coming.

Ben Settle

And I mean “for real” free.

Not “buy this $10k product and you can get in as a bonus” or any kind of deal like that.

I’m talking about a seat at the table.

And, without paying us a single dime.

How?

Well, it’s like we did for Doberman Dan Gallapoo last year. What happened was, we thought it’d be kool-and-the-gang to get some more energy in the room from someone with no dog in the race — who just wants to be there to learn and absorb everything — and make this offer:

Bring a guest who DOES pay the full $5k and you’re in.

Yes, there is a “catch”:

Only the person who pays gets an actual hot seat, and has their business analyzed, sales letters and offers put under a microscope, funnels torn down and rebuilt, etc.

But, don’t let that hold you back.

Doberman Dan got as much value as anyone.

In fact, here’s what he told us:

I attended the Ocean’s Four mastermind in Miami and left with my noggin SPINNING with all kinds of proven breakthrough ideas. These dudes attract the sharpest of the sharp marketers. It’s just about impossible to NOT pick up moneymaking ideas simply by being in the room. If you’re a real ‘doer’, you can’t go wrong by attending this event. Even if they charged TRIPLE it would still be a screaming bargain compared to your potential return on investment.

It’s funny he mentioned charging triple.

That’s what people are telling us we SHOULD be charging.

(People who actually run masterminds of their own who hear about our unique set up.)

But, it’s $5k for now.

That is, if you jump on this in time.

So to recap:

If you bring someone who does pay the full $5k fee, we let you in free (you just don’t get a hot seat).

If you want in, reply to this email immediately.

Time is short.

More tomorrow…

Ben Settle

P.S. The dates for this next one are May 16-17 in Vegas.

My, but that’s an arrogant bastard kinda statement, ain’t it?

Well, here’s why I say it:

Yes, there’s the world class clients we’ve attracted.

($200 million Agora – which has showed to every one, Tao Of Badass-one of the top businesses on Clickbank, Russell Brunson one of the savviest marketing minds I ever done met, a New York Time bestselling author, one of the world’s top marketers for PGA Tour Players, the list goes on…)

Yes, there’s the financial benefits.

(Adding major $$ to your sales sometimes with just a few tweaks.)

And, yes, there’s the hot seats & “talking shop.”

(You will likely get a ton more value from the OTHER peoples’ hot seats and rapping about bid’niz when you eat, drink and make-merry after the event — that is very common at our masterminds).

But, there’s one other thing, too.

Something far more profitable for the lucky few we allow to attend.

I’m yapping about something my Oceans 4 Mastermind partner (and “Email Players” subscriber) Ryan Levesque wrote to his list recently. It explains why we’ve been inspiring copy-cats, and why one guru tried to “infiltrate” us last time (we basically laughed at his lame sales pitch on letting him attend for free, which sounded more like something you’d read on the Warrior Forum than from a trained professional…)

By the way… People sometimes ask me, “What’s the difference between YOUR mastermind and some of the other ones out there?”

Well, a couple things.

First, this is a REAL mastermind.

We keep this thing SMALL and elite for a reason.

Everybody gets a LOT of personalized attention.

Both from US…

And from the rest of the group.

(Because the event builds such a tight-knit group, your fellow attendees will become some of your most valuable business contacts for years to come.)

Why is small so important?

Well, put it this way:

If you see someone pitching you a mastermind and there are 25, 50, 150 people part of that mastermind?

That’s not a mastermind.

That’s a f*cking conference.

There’s a difference.

And you should know what you’re signing up for.

That’s number one.

Number two…

One of the things we do that NO other mastermind does…

Is me and boys, dig deep into your business BEFORE we all get together in person.

We look at your funnels.

We dig into your emails.

We rip apart your sales letters.

We secret shop you.

And the REASON why we do this is so we can hit the ground running when we get to your hot seat.

We don’t waste time asking stupid questions about what you do.

We know.

Because we’ve completely dissected your business.

All our questions are answered BEFORE you show up.

Which means, you get nothing but pure unadulterated value at the event itself – with detailed, step-by-step, actionable advice…

The cost is $5k, that gets you a seat at the table and a hot seat. You can bring a guest with you free, too. You can also refer someone and, if they pay the $5k, you get in free (but only the person who pays gets a hot seat).

If this sounds like your cup of brew then best hop to it.

Knees to chest, babycakes.

We’re getting down to the last few spots left.

Reply back to this email if interested.

Ben Settle

I know, I know…

I’m usually railing against price shoppers, saying how it’s often a waste of time to even bother marketing to them (much less talking to them), and that you’ll make far more profit (with far less effort) if you avoid price shoppers like the bigfoot apocalypse plague.

But, there is one exception to this.

Yes, my little droogie, there’s one kind of price shopper I endorse.

And that is…

(drum roll)

People who buy based on price in the sense they only buy the most *expensive* option they see. This could be for anything from wine, food, and clothes… to colleges, universities, and info products… to doctors, dentists, and surgeons… to cars, homes, boats, and other obscenely expensive “toys.”

If it’s cheap, they ignore it.

If it’s expensive they buy it only because of the high price.

Usually, because they assume the most expensive option is best.

Anyway, I know people like this.

Chances are you know people like this, too.

And, if you know what you’re doing, you can create marketing funnels, emails, ads, and campaigns that exposes these fine, upstanding pillars of your buying community so you can give them what they want:

Your high priced wares.

(Whatever they may be.)

I conciously do this in my marketing.

And, I suspect, so do my business partners in the Oceans 4 Mastermind we’re having in Vegas May 16-17 this year.

Whether by accident or design, all 4 of us do this.

None of us really sells cheap stuff.

And, none of us are hurting for customers/clients.

Thus, what we teach at Oceans 4, by default, shows you how to create better ads, funnels, emails, copy, offers, etc that target, attract, and close those same high price shoppers.

That’s the good news.

The bad news?

Times a-slipping away.

If you’re at all interested in going (and no, it ain’t cheap, so if you be a price shopper, it ’tain’t for you) reply back to this email immediately.

I’ll get you the info.

And, you can secure your spot if it makes sense.

Okay.

That’s it for now.

I’m outta here…

Ben Settle

Behold…

Tim Goodwin (who sells the only greens product I’ve ever heard of that comes with a *taste* guarantee) says about our last Oceans 4:

My daily emails to the end consumer have improved, and is continually creating the repeat business we want. And the feedback we got at the last O4 has proved to be the best thing for our growth…

Re: O4… We’re actually meant to be at a huge expo here in the UK on that weekend, but Sam and I decided that coming to the O4 was WAY more important. So we’re finding some staff to cover our stand at the expo while we come out to Vegas.

O4 was the highlight of our year last year, there was no way I could miss it.

And someone thought I was exaggerating this stuff.

Meh.

This is the real deal.

And come May in Vegas, there’s a whole lot of money going to be made, a lot of breakthroughs discovered, and a lot of smiling mo’ fo’s leaving sin city armed with all kinds of fast, actionable, and proven-to-work ideas to be plugged in and turned on.

The last few spots are filling as I write this.

If you want in, get on the stick and reply back to this.

Once them spots are gone, that’s it.

(We probably won’t be doing another one after this.)

Hit me back and I’ll get you the details.

Ben Settle

P.S. Andre Chaperon, Jack Born, Tim Goodwin (the bloke above along with his lovely, “Zombie Cop” fan wife Sam), and my ex-copywriting apprentice and I are all going to be drinking their popular (taste guaranteed) Leans Greens product while shooting guns the Monday after. So if you do come to Oceans 4… and if you aren’t an anti-gun mush cookie… and if you want to come along for the fun (and then have a few beers afterwards somewhere, rapping about email, whatever) let us know after you sign up.

Half the spots are officially filled now.

And I reckon the rest’ll go quick.

If you’re interested, best hurry…

Okay, so there’s nothing “historic” about Oceans 4.

And, it may or may not be the last one.

(Probably will be, though, our schedules are constantly conflicting, and we are only doing this one because a few clients pre-paid for it already… but, I never say never, either…)

Still, it’s awwn again in…

Wait a minute.

Stop.

You never heard of the Oceans 4 mastermind?

Has it really been that long since our last one?

Okay then, allow me to elucidate:

The “Oceans 4 Mastermind” is an intensive training and hot seat I do with my droogies Andre Chaperon (master auto-responder writer, strategist and teacher)… Jack Born (the proverbial genius at creating marketing tools like his famous AwProTools & who is also Perry Marshall’s affiliate manager)… and Ryan Levesque (marketing funnel wizard who uses advanced neuroscientific principles to ramp up response rates for his multi-million dollar earning clients).

These Oceans 4 events ain’t no sipping tea, neither.

And, it’s unlike anything else out there.

Here’s what happens:

We put each attendee (we limit it to just 10 businesses) on the “hot seat” and viciously slash away at your marketing problems, plans, strategies, and copy with a sadistic glee that’d make Attila the Hun cringe at the horror of it all.

Emails & copy are sliced, diced, and dissected.

Sales funnels are set on fire and destroyed.

And, entire marketing plans are brutally murdered.

(And resurrected stronger than ever.)

It’s actually pretty exhausting.

But, also sadistic fun.

As real breakthroughs are made. Websites and copy are radically changed. Sales funnels are bullet-proofed. And, lots of new sales are rolling in… (for example, last year the head writer for the #1 selling company on Clickbank nearly doubled their investment back after sending out just ONE email with a simple tweak I showed him during his hot seat… it’s a no-brainer for any business that has a proven offer and is willing to test some of our admittedly unconventional and radical ways of ratcheting up sales.)

Anyway, what’s this got to do with you?

Probably nothing.

Unless, you want the same treatment in Las Vegas on May 16-17.

And, also, if you can make a decision fast.

Here’s the deal:

We only make 10 spots available.

And the first 3 are already filled, the rest will go possibly by the end of this week, especially after the other guys mail their lists.

So there ain’t a lot of time to fart around about this.

If you’re interested, reply to this email.

I’ll send you to a page where you can read all the details on what you get, what you’ll learn and what to expect, as well as how to apply.

But, be warned, my pet:

We have strict “filters” in place in who we accept as clients.

For example:

If your business doesn’t make at least $100k per year… if you have to “scrape” the $5k fee together (and won’t have the ability or power to implement what you learn quickly)… or if you are just kind of a timid, overly emotional person who is easily offended or can’t check any mush cookie feelings at the door (it WILL be brutal, and that’s why it works so well) then you are better off not wasting your time applying. (Maybe go with one of the hundreds of conventional trainings/events/seminars out there, O4 ain’t for everyone, nor do we try to be.)

You don’t have to be a huge company.

But, you have to have the ability to implement.

Otherwise, what’s the point?

Anyway, hit me back if interested…

Ben Settle

Today’s “Ben Settle Show” podcast reveals:

• How to use free YouTube videos to get marketers with giant lists to JV with you. (Or, at the very least, email you back and be open to hearing from you.)

• How to use an ordinary ball to get almost anyone’s attention you want.

• A neuroscience geek’s secret to building a big, responsive list of leads who already want to buy what you’re selling.

• How to “barter” your way to a big, thriving list of email subscribers.

• A secret way to segment your email list right at the opt in. (This not only gets you more opt ins, but it “preps” people to buy right out the gate).

• How to get the news media and podcasts to do all the “heavy lifting” of building your email list for you.

• Probably the single best way to get targeted, ready-to-buy opt-ins. (You probably won’t get a lot of opt-ins from this, but you likely will get a lot of sales from the ones you get.)

• How to build an audience of hot, eager-to-buy customers from scratch without spending any money.

• And more…

Get your traffic on here:

www.BenSettleShow.com/antipreneur

Ben Settle