Ben Settle

Let me tell you about one of the coolest marketing books I ever done read.

It’s written by Russell Brunson.

And, it’s free.

(Well, kinda, you gotta pay S&H).

But I’d pay over $100 for this book and not even think twice about it. In fact, it is SO good… it has even claimed a coveted spot in my bathroom “library.” (Yeah, yea, TMI, whatevs). And, I’ve been reading it non-stop since hanging out with him at our Oceans 4 mastermind in Vegas a couple weeks ago.

So what is this book?

And, why does it kick so much gluteus assimus?

Well, it’s called:

“108 Proven Split Test Winners”

Care to hazard a guess what it’s about?

If you guessed:

“It’s full of split test results from real life email, video, sales letter and other campaigns” you’d be right.

Anyway, like I said, it’s free.

(Other than S&H).

And no, I am not an affiliate for it.

It’s just one of those books that is so good… so chock full of great useful information you can start implementing and testing right away… I have been telling everyone I know (and their mothers) about it.

Go here to get your filthy marketing paws on it:

www.dotcomsecretslabs.com

Again, I get no commission for this.

I just want everyone to possess it.

Adios for now…

Ben Settle

P.S. And if you’re REALLY motivated, study his landing page and sales process at the link above.

A little birdy told me it’s quite profitable…

Today’s Ben Settle Antipreneur show (our 6th episode) reveals:

• Why the “law of reciprocity” is a big pile of horse crap.

• How swiping makes you look like a fool to your own list. (A so-called “7-figure marketer” looked like an idiot to his own list last year when he did this — if you are always clinging to “swipes” then chances are you’re making this same mistake.)

• How to get people to buy from you even if they hate you.

• What “email infidelity” is… and how it kills sales.

• How the “founding father” of Internet marketing gains (and keeps) his list’s trust. (Doing this let him win far more affiliate marketing contests in his day than any of his colleagues.)

• How to make your marketing “theft proof” from sociopaths.

• A popular “copywriting” book you should beware reading.

• What to say to girls who try to shame you. (Doing this will not only silence her on the spot but it’ll probably turn her on, too…)

• And even some cool advanced email tips I haven’t even revealed in “Email Players” yet.

More:

Methinks I also got a wee bit too TMI.

Including talking in detail about my prostate gland… (listener discretion advised…)

The fun starts here:

www.BenSettleShow.com/itunes

Ben Settle

P.S. If you leave a review and show us a screen shot of it, we will give you access to the written transcripts of the show as they become available…

Got a neat little list building secret for ya.

Specifically, how my droog Trevor Mauch added 2k people to his list in the past 60 days without a ton of effort.

Pretty interesting stuff.

And, it works pretty durn gung well to boot.

But, here’s the thing:

This secret is not free.

But, nor will it cost you any money, either.

Huh?

What am I talking about?

Well, Trevor’s brother Kyle is competing in a GoDaddy contest for business start up funding. Whoever gets the most votes in the competition wins the funding. Right now, he’s in second place and tomorrow is the last day to vote.

So, here is the deali-ho:

1. Stretch forth thy fingers and vote for Kyle

(It takes 5 seconds)

2. After that you get on a list to an online training Trevor will hold (date to be announced) where he explains this tidy little list building secret, and how he’s using it to add lots ‘o qualified names (not dorky junk leads) to his list.

So you in?

Yes?

Then what are you waiting for?

Casteth thy vote here:

www.trevormauch.com/go/ben-page

And before you even ask…

This is ain’t no affiliate link.

I just wanted to share the list lovin’…

Ben Settle

This is it my little droogie.

Today’s the last day to get in on the March “Email Players” issue.

Here’s what’s inside:

• A little-known way to profit from your spam folder.

• The single best place on the entire Internet to get unlimited ideas for writing emails (makes pumping out emails as easy as falling off a log, it’s astonishing so few people know about this, much less do it…)

• A secret way of reading books that lets you know the subject matter even better than the author does!

• How to become a master storyteller “by osmosis”.

• Gary Bencivenga’s secret for becoming a better copywriter than any of your competitors. (Best part: Takes just minutes per day, and can improve any persuasive writing almost overnight.)

• The most important TV show for email writers. (Nope… it ain’t Shark Tank, or any “business” related show you’ve heard of.)

• How to master a new skill in half the time (most dudes especially won’t want to do this, which is why so many struggle with learning anything at a deeper level these days).

• How to write profitable emails in 5 – 10 minutes.

• The ultimate “cheat sheet” for getting booked with clients (regardless of what service you provide).

• How to swipe without breaking the law or looking like a loser.

And lots more…

She goes to the printer tonight.

If you want in, go ye here:

www.EmailPlayers.com

Ben Settle

I’ve written about the late (great) Jim Straw befo’.

He was a marketing genius.

And, a true entrepreneur.

(He started at 9 years old selling salve and newspapers. From there he did everything from import/export… to real estate… to offshore banking… to gold & coal mining… mail order… merchandising… manufacturing… and, yes, Internet marketing.)

He was also one of my marketing idols.

Yes, I was (hellz… still AM) a Jim Straw fanboy.

Why?

Because he was the ultimate anti-professional.

At least, as far as I could tell.

(Didn’t know him personally, just via observation.)

He was also a true marketing “rebel.”

For example:

He didn’t offer a refund policy.

Sold a $997 eBook (yes, an eBook for almost $1k).

Mailed DAILY.

(And mostly just short, blatant pitches, too — he was one of the scant few people I’ve ever seen who could get away with it.)

He also kept his website bare bones.

(We’re talking 1994 level web design.)

And, he simply didn’t waste time on things that didn’t matter.

Yeah, he could have hired a bunch of employees to babysit. He could have probably squeezed out more sales by offering a refund policy and spending hours each week screwing with do-nothing customers in the biz-opp and IM niches who decide to refund before they bought the product. He could have wasted his “twilight years” hunched over a computer testing every jot and tittle (i.e. “whispers” instead of “screams”) of a website trying to geek out an extra .000005% conversion instead of enjoying that time with his family. And, yes, he could have gone through web designer outsource hell and spruced his sites up (speaking of which… whazzup with website designers? They are by far the flakiest group of people on the planet — not just my opinion, but every. single. person. who hires them I’ve talked to).

Anyway, where was I?

Oh, yes, Jim Straw’s simple bid’niz.

From what I can tell, he did none of the above things.

And you know what?

The dude was rich anyway.

Made lots of money.

And, he is one of the main reasons why I am far more interested in doing business in a way that gives me more time and energy and opportunity for fun, relaxation, travel, etc (whatevs I wanna do)… instead of being a slave to all the little minutia so many other online marketers are.

Screw ‘dat side ways.

Anyway, just something to wrap your burgle around.

I’ll leave you with this one last Jim Strawism:

“Do whatever’s necessary (legally) to get to where you want to be, even if you don’t like doing it (*especially* if you don’t like doing it).”

Pure kickasseyness.

Reminds me of how a lot of people know they should mail daily.

They want to.

Yet, they won’t.

(I won’t say “can’t”, they can, they simply won’t.)

Which brings us to the March “Email Players” issue.

It contains the 10 “commandments” to becoming not just a bonified… but a BENEFIED… master of email writing in just 30 days.

These steps are hard.

(I know cuz I did them all myself.)

They are not for the timid.

And, are kinda like the “Insanity workout” of email.

But you know what?

If you do the steps for 30 days… apply the information… and make my system a part of your day-to-day (like showering and brushing your teeth)… you almost can’t lose.

(Assuming you have a list and proven offer.)

Alright enough!

If you think you got what it takes, go here:

www.EmailPlayers.com

Ben Settle

Reader Bryan Rider writes on my Facebook wall:

“Funny thing happened man. Once I took a concept from your sales letter (no refunds) and put it into my consulting practice my results exploded. It’s totally counter intuitive to what we hear, though you get 10x better clients who are COMMITTED to the process. This was explanation to myself: ‘stop selling to people who don’t want to commit to anything and sell to people who are committed to results. Until someone is committed, information is just a waste of time.'”

I approve of this message.

Look you:

Lots of people fight me on the no refunds thing.

But if you’re selling something high ticket and high quality, where you’re spitting out advanced information not easily found anywhere else, why give the option?

Do universities give refunds?

No?

Then why do you?

You sho’ ain’t doing them any favors.

Think about it:

Who do you think is going to be more successful using your product: (1) The bloke who can refund on a whim or disapproving look from his wife… or (2) The bloke who has NO CHOICE but to make it work, or it hurts?

My money is on bloke #2.

Hey, do whatever you want.

But if you sell high ticket products/services… and want higher quality customers who utilize your teachings and don’t complain, would it kill you to at least test no refunds?

Who knows…

You may even make more sales.

And, grow your business faster.

(You’ll certainly have less headaches.)

Speaking of clients…

Once upon a time (last year) an “Email Players” subscriber (and freelancer) wrote telling me doing emails the way I teach had gotten him lots of “fan mail”, but no actual clients.

When I saw his site, it was obvious why.

And so, here’s what I did:

I wrote him a long, detailed email (a “perk” of subscribing to “Email Players” is you can ask me questions) telling him exactly what to do to get booked solid — fast. Not just techniques I used to use when I did client work, but also ideas learned from other high level freelancers as well.

(Not just copywriters, but other services, too.)

And guess what?

That email is in the March “Email Players” issue.

But, you gotta step lively if you want it.

She goes to print soon.

Get your lovin’ here:

www.EmailPlayers.com

Ben Settle

I suck at research.

No, really, I do.

One of the “necessary evils” (for me, anyways) of doing client work for multiple different markets back in the day was all the fraggin’ research.

I’d rather do anything than do research.

I hate research.

Research sucks!

But you know what?

Since my droogie Jonathan Rivera and I started our Ben Settle Antipreneur Show I’ve been gritting my teeth over the bumper music we use. I won’t say I hate it. And I certainly don’t hate it as much as I hate doing research. But, I want to use a different song and want to license the rights to use it in our bumper music.

Thus:

I’m putting the call out for someone to research this.

And no, I don’t just want a list of links where I can do this at.

Nor do I want an info product showing me how.

I want someone to do everything *for* me.

Well, rather, for Jonathan.

The lucky duck who gets to do this will do all the research, find the exact person (or people — from what I understand we may need the right of the publisher and the musician, and this is why it’s such a swamp) we need to make a deal with, talk to them to make sure they are the right people, then show us the fees, show us the terms (I want info on a short list of potential songs, so it will be for multiple songs)… and actually set everything up so Jonathan can just make a phone call and make the deal.

Anyway, here’s how it’d work if’n you’re interested:

1. Whoever wants to help contacts me

2. Make us an offer for what you want to get paid

2. You go out and do the above

3. You work with producer Jonathan (not me)

4. When the job is done, and you have done your part (everything explained above, up until Jonathan making the deal, which is obviously out of your control) you get paid the agreed-upon price.

Realize, you may be competing with others.

(I want speed with this, baby!)

So whoever gets the job done first “wins” and gets paid.

Anyway, I am in a hurry.

So if you are interested contact me here:

www.BenSettle.com/contact

(Not on flakebook or twitter or phone, use the form at the link).

OK, that’s it for today.

Enjoy the rest of thy Sunday…

Ben Settle

Got a brand spanking new podcast up.

This time I interviewed my friend Doberman Dan Gallapoo.

We rap about things like:

• Why you have a better chance of being healed by a medicine man shaman rattling a staff at the moon in the middle of the desert than the American medical system.

• The “counterintuitive” thing to say to clients to get higher fees.

• The “Heisenberg” secret to commanding respect from clients.

• Why only a fool would not have a firearm near their bed (hint: Dan and his wife recently woke up to an intruder standing over their bed… if he hadn’t had a shot gun nearby…).

• How to protect yourself from losing your merchant account.

• A world-class sales trainer’s secret for winning negotiations.

• How many people have tried to kill Dan (as he says, “it’s not paranoia, it’s preparation”).

• And a ho’ bunch mo’.

Anyway, nobody rants like Dan.

And, I told him it was my goal to give him a heart attack right on the air for everyone’s entertainment.

Did I succeed?

(Hint: Almost…)

Find out here:

http://BenSettleShow.com/iTunes

Ben Settle

P.S. Also, whether you like or hate the show, leave us a review on iTunes. Oh, and for ye olde closed-minded feminists and white knights who think I’m the devil, not all of your sisters hate yours truly.

A few are even accepting my long suffering wisdom.

Like this listener:

Hey Ben,

I just binged on your podcast today, and listen to 2 shows back-to-back (which I loved). Long story short, I rated your podcast, but for some reason I kept getting error messages when I tried leaving a review. So, I decided to send it to you directly below (full review is in quotes):

“I’ve been on Ben’s email list for a few months, and I’m probably one of the few women on his list that digs his “crude” advice when it comes to marketing (and dating). But seriously, Ben has given me great marketing advice in his daily emails about staying true to myself within my business. This podcast gives me even more great tips to use, and all of this amounts to less stress in my day-to-day professional life, which is priceless.

Keep it up, Ben. Keep cranking this shit out as often as your life allows because all entrepreneurs need this information, not just copywriters like myself.”

Has anyone else mentioned this to you? Maybe it’s just me, but I wanted to let you know.

Anyway, have a great weekend, and keep making useful shit for us subscribers and listeners to look forward to.

Peace.

–Taheerah
360nourishment.com

See?

It’s all good…

Here’s the link to the show:

http://BenSettleShow.com/iTunes

Got a favor to ask…

Producer Jonathan and I want to get my Antipreneur podcast to #1 in new shows on iTunes, and we’re almost there (we are at #27 just 4 shows in).

He thinks we will do it easily in the next 3 weeks.

But, I’m hot to get this sucker into the #1 spot lickety-split.

And to do that, we need more iTunes reviews.

The more the merrier, babycakes.

If you have not heard the show yet, here’s what my friend Jim Yaghi just wrote to his entire list without any compensation from me whatsoever (he just really digs the show — he says I’ve made him and his wife so much money that when I visit them in Dubai they will have a first class camel pick me up from the airport — what a guy!)

Anyway, here’s what he wrote:

Hey–Have I ever introduced you to my friend Ben Settle?

You might think he’s the only friend I have, but not really.

It’s just he’s a crazy smart marketer, and one of the most PROFITABLE relationships I have.

Every time we speak, I go off and try one of his many recommendations and make gangs of money.

The reason I’m telling you about him today is that he needs help.

See…

Recently Ben started his own radio show on iTunes.

He and I dabbled in radio, several times, but never came close to making a REAL show.

But this time, Ben hired a professional producer…

And his new Anti-Preneur Show is OFF THE HOOK.

I can’t get enough of it. Super entertaining, and the perfect blend of entertainment and education.

Although only 4 episodes have aired to date, the show is ranked #27 on iTunes…and with YOUR help we can put it in the #1 spot.

What’s in it for you?

Ok…fair enough question.

His show is guaranteed to ENTERTAIN…PISS OFF…and OFFEND you.

But if you’re not a pusssy, you will also learn something.

Listening is free. Just click the link below, have a listen…and if you like it, give him a good review.

http://bensettleshow.com/itunes

Look, the first time I met Ben, he was writing a sales letter for a product I was releasing. That product went on to set an industry record with 3,000+ customers the first week.

He wrote Magnetic Sponsoring’s best performing sales letter too, and for years it has been pulling like crazy without changes.

In fact, I made something like 250,000$ in one year just sending traffic to THAT sales letter as an affiliate.

Not only that, but ever since I began employing Ben’s email marketing strategy, I have pulled in millions of dollars in revenue…

Before that, I was unable to sell a damn thing online if it would save my life.

If getting to know Ben on his show will give you just a fraction of what it has done for me, I think you’ll be singing his praises…and proud to call him YOUR friend.

Here’s the link again…

http://bensettleshow.com/itunes

It’s free to listen to the show. You just need an iTunes account and you’re off to the races.

And don’t forget to leave him a nice review, so we can help him get the good word out!

~Jim

A new episode shows up tomorrow.

If you like ranting, raving and near-lunatic-like hysterics, then you won’t want to miss it. Not only can it make you lots more of the green stuff, but it can even save your life.

Yes, tomorrow’s episode could keep the grim reaper at bay.

And, do it in TWO different ways.

(And no, that’s not an exaggeration)

See ya tomorrow…

Ben Settle

P.S. And, yes, somehow we ended up working chicks and dating into the show, too, despite my goal NOT to for a change.