Ben Settle

A long time “Email Players” subscriber writes…

(Comment slightly edited, and name withheld by request)

Hey, remember last march when I used your sale sequence you put in one of the EP issues to sell a $497 product for $200, and I sold around 60 of them and brought in $12k?

Yeah, I did the same sale this month. Recycled the emails from a year ago, and I even sent fewer emails.

Result? 105 sales. $21,000 in revenue.

I literally spent maybe an hour, 2 tops pulling the old emails, touching up a few details, and scheduling them.

Yikes.

2 big lessons learned for me:

1. If something worked, don’t change it too much. Just do it again.

2. Having a high-ticket items allows you to run big discounts and still make a lot per transaction.

Thought you’d like that. 🙂

Ah yes.

One of the BIG benefits of learning my system is, you can take a proven sale or launch sequence (which I have taught in the newsletter — back issues for sale to current “Email Players” subscribers only) and “recycle” them year after year — zero changes necessary.

In fact, I do this every year around Labor Day.

I sell the same product.

During the same weekend.

Year in, and year out.

Just load, set them to go out when I want, and sit back.

Result:

Our sales go up each time.

It’s the most predictable sales machine I ever done used.

Just another “Email Players” newsletter benefit.

Hey, I know email isn’t as powerful as yapping on Flakebook and Twitter all day, or spending days and weeks slaving away on complicated funnels and assembling teams to create videos and heroically launching new products each and every month, burning out your eyes, back and time freedom.

But, you know what?

It works pretty good for me.

And, for my “Email Players” subscribers, too.

(Often in just 10-30 minutes or so per day…)

See what the fuss is about here:

www.EmailPlayers.com

Ben Settle

Two things:

1. The “Ben Settle Show” has a new intro

It’s more obnoxious.

More controversial.

And, hopefully, more entertaining than the last intro I wrote — which was more attractive to people with the mentality of professional wrestling fans who love hokey music than street smart entrepreneurs.

2. Today’s show is up…

It’s all about podcasting.

Including:

• SEO hacks for ranking way higher than your competitors.

• A secret way to get iTunes to send you a crap load of traffic.

• Why 90% of online marketers should NOT be podcasting (despite what the hype & swipe goo-roos claim) and how to know if you should or not. (We spend more time talking you OUT of doing podcasting than trying to persuade you TO do it.)

• How to make out like a bandit selling ads on your podcast.

• Why podcast listeners make the best customers.

• How to bond with your audience while they are in the bathroom.

• What the #1 podcaster on the planet does to drive over $100k into his coffers each month. (Hint: It ain’t complicated or hard, and it works like gangbusters.)

• 3 things you must have before you start podcasting. (This is the exact opposite of what all the podcast ex-spurts say — and here’s undeniable proof why they’re wrong.)

• How to “ethically rig” your podcast to double both your downloads and sales.

• The step-by-step on how to get your podcast on iTunes.

• What exact software and equipment to use (my first couple shows sounds like crap because I didn’t know this.)

• Why so many copywriters make terrible podcasters.

• Why great email writers are excellent podcasters by “default.”

• What podcasters on a shoestring budget should know.

• A little-known way to use your computer’s keyboard to give yourself an instant advantage in podcasting.

• How to not sound like an idiot on your podcasts. (After making this mistake, I still cringe at the thought of anyone listening to 2 specific podcast episodes I’ve done.)

• How to make your voice sound deeper on the air.

• Rush Limbaugh’s secret to exploding podcast revenues.

• Should your show be mass market or niched? (You might be surprised by the answer, I was…)

• How to get in the top 10 of new shows at iTunes — including how I quickly went from 42nd place to 4th place in iTunes’ “new and noteworthy” category. (And yes, you can do the same just following the simple steps Jonathan lays out for you.)

• And lotza mo’… (including detailed show notes you can read.)

This show is extremely valuable.

It cost us thousands of dollars to figure this out.

Yet, you get it free (for now) here:

www.BenSettleShow.com/itunes

Ben Settle

Heads up:

Tomorrow’s “Ben Settle Show” podcast is gonna show you how to do your own podcast — including if you even *should* do one (Hint: Most people shouldn’t) and the details on how it all works, straight from the beady, rat-like mind of my producer Jonathan Rivera.

So watch for my signal tomorrow when it’s up.

In the meantime…

Here are 59 happy tips we’ve shared on the show thus far:

• How to repulse people into buying from you.

• Why being an ugly chick is like playing the dating game on hard mode (and some secret ways they can use to steal the highest value men from hotter women).

• The biggest difference between copywriting and creative writing.

• How chicks “trick” guys into pining for them (and how guys can “flip the script” and use their sneaky wiles against them — works for getting clients, too).

• Why mush cookie marketers piss off their lists.

• Why you shouldn’t put customers on a pedestal.

• The “gray hulk” secret to attracting a loyal and passionate customer base (works for emails, podcasts, videos and any other media you sell with).

• Why I’m such a jerk about doing joint ventures.

• How to generate thousands of dollars for a charity or cause using email (while growing your list and sales at the same time).

• Why you have a better chance of being healed by a medicine man shaman rattling a staff at the moon in the middle of the desert than the American medical system.

• The “counterintuitive” thing to say to clients to get higher fees.

• The “Heisenberg” secret to commanding respect from clients.

• Why only a fool would not have a firearm near their bed (hint: Dan Gallapoo and his wife recently woke up to an intruder standing over their bed… if he hadn’t had a shot gun nearby…)

• How to protect yourself from losing your merchant account.

• A world-class sales trainer’s secret for winning negotiations.

• How many people have tried to kill Dan Gallapoo (as he says, “it’s not paranoia, it’s preparation”).

• A “magic email message” that gets 9 out of 10 women to respond from online dating sites.

• The single best way ever invented to put a rude woman in her place on a date. (Works even better for putting rude clients and customers in their place, too…)

• How to get chicks to do what you say without having to whack them over the head with a club like a caveman.

• The only 2 things a woman has to do to keep a man. (Ladies, y’awl can throw out all the idiotic relationship advice on Oprah or Cosmo Magazine — just do these two things and he ain’t goin’ nowhere.)

• The world’s “most feared negotiator’s” secret for attracting (and keeping) women.

• The “for real” mark of a strong, independent woman. (Nothing to do with having a fat masters degree or a 50+ hour per week job working for another man… just see if she does this, and if she does, she’s a keeper.)

• Why super hot chicks are often not worth the effort. (Sorry hotties, but y’awl got nobody to blame but yourselves — and happily married producer Jonathan reveals why.)

• What a “shit test” is… why chicks are always doing this to guys… and how to turn those tests into red hot attraction for you.(Assuming you want to put up with their nonsense and not just find a better and hotter woman with class who won’t try to test you all the time.)

• A “jedi mind trick” for repelling dangerous psycho chicks and diffusing the shit testing women.

• The exact personality type that is ripe for being fleeced by sociopaths and other “unsavory” characters & scams. (Hint: A LOT of people have this personality — chances are you do, too…)

• 15 ways to identify a sociopath.

• Approximately how many people are sociopaths.

• What fields and professions sociopaths are “drawn” to (and yep, Internet marketing is like a nest of sociopaths).

• 3 words (used by newbies and goo-roos) that are a big red flag you’re about to be pitched bullshit.

• Why so many girls tend to fall hard for sociopaths.

• Why good people running for office get butchered by the media while the sociopaths skate free and make it to the top.

• Why I am starting to think all web designers are sociopaths (okay, I’m joking… sort of…)

• Why Americans are so gullible.

• Why I believe our financial system will collapse in the near future, and a badass “model citizen” (you can find him on Facebook) to study if you want to be prepared.

• Why I don’t trust social proof.

• Why guys should never let a girl “friend zone” them.

• Why NLP is nonsense.

• Why I don’t believe in business and marketing coaching.

• Why my deranged “Zombie Cop” novel will sell more copies of my “Christian Business Secrets” book

• A writing trick I use to boost my creativity, have more physical energy, be in better shape and write for longer periods of time without fatigue

• How to “root out” all the weird stuff in your subconscious (which often translates to making more sales from your emails and ads)

• A reliable “acid test” that tells you whether you should cut something out when editing any kind of writing you do

• The Dean Koontz secret to fast pressure-free writing

• The most important part of your novel for making the maximum amount of sales

• How to pre-launch fiction (using a secret the world’s greatest living copywriter discovered when he was young, about to lose his job, and HAD to write an ad that worked or he’d be canned. And, yes, this works for non-fiction, too…)

• A secret “power editing” secret for having the tightest, easiest-to-read writing (works with fiction and non-fiction)

• The one time entertaining emails won’t works

• A small tweak that can turn even boring “plain vanilla” emails into fascinating and persuasive emails that nab lots of sales

• How to write a 1-star review. (Yes, my little droogie, I am going to show you how to write a 1-star review (for amazon, itunes, etc) — whether it’s to pan something I create or someone else. Most 1-star reviews sound either like trolls or just blatantly dishonest. If you want your little 1-star reviews to be taken seriously then check this episode out ASAP.)

• How to make more profits by attracting less customers.

• The missing million-dollar ingredient practically every single direct marketer on the face of the earth lacks. (I learned this from the most underrated marketing mind on the Internet — it’s also used by Amazon, Apple, the Catholic Church, Hollywood studios and even airports, karate schools and every restaurant you’ll ever eat at.)

• The easiest & fastest way copywriters (even noobs) can get clients.

• The exact kind of chicks I’m attracted to (and why I gotta change this — STAT).

• The best way to get top-of-mind branding in your market. (You can forget all the silly little branding tips you’re hearing online — doing this costs you hardly anything, requires no outsourcing or complicated testing, and will do more for your “brand” than all the fancy tips and tricks taught online combined).

• How to sell in a way people LIKE to buy from. (People not only don’t resent you for pitching your products, they practically thank you for it, and are eager to come back for more.)

• Why I don’t encourage people to buy “Email Players” before they’ve opted into my list.

• How to use Star Wars’ marketing funnel to “pre sell” products you haven’t even created yet. (You can potentially presell a product 15+ years in advance using this powerful method.)

• How to argue with a woman and win every time.

• And much, much mo’…

To get all these tips (free), listen to the interviews at:

www.BenSettleShow.com/itunes

Let’s get. it. awwwwn…

Ben Settle

A true story about how to add sales to ye bottom line:

One of the characters who doesn’t make an appearance in “Zombie Cop”, but who is referenced is Anghel “Fezziwig” Belasco.

He’s a grouchy & crotchety 4,000+ year old vampire.

And, he’s a major character in the sequel.

I created his middle name while talking about it with “Email Players” subscriber and 3x’s returning “Oceans 4 Mastermind” repeat client Jim Clair while we were having dinner in Vegas one night, over a Samuel Adams “Old Fezziwig” Lager.

It was a powerful breakthrough.

And, should help the sequel’s sales quite a bit.

In fact…

If’n I don’t screw it up, the sequel should be one of the most entertaining vampire stories ever written based almost solely on this vampire’s personality I was able to nail down by talking to Jim that night (and the other times we hung out in Vegas).

But, that’s not all.

I got a bunch more ideas from “casual” talk at Oceans 4.

Like, for example, “Email Players” subscriber Murray Gray gave me a cool idea I will be teaching in a future “Email Players” issue.

Russell Brunson taught me a kick ass subject line tip.

Andre Chaperon taught me a huge tip about email timing.

And Steve Gray (our special guest — a media buying genius who buys over $10 million per year in media — fascinating guy) showed me how to promote my “Zombie Cop” book (he even used it as an example during his talk) and get leads for BenSettle.com.

And the list goes on.

None of these tips were taught during the mastermind.

They were taught at bars and restaurants we took the clients to.

The point?

I can’t speak for the other guys.

But to me, the most valuable part of our Oceans 4 Mastermind Workshops ain’t necessarily the hot seats. It’s afterwards, when we take attendees to a pub, grab a table and just… talk marketing. And so, if you’re interested in our next Oceans 4 event (in Miami, June 21 & 22) this is something to think about.

Here’s what to do next:

1. Go to www.Oceans4Mastermind.com

2. Watch the video

3. Opt in

4. Follow the instructions

It ain’t cheap.

And it ain’t for the timid.

But, it can put lots more coinage in ye olde pocketses.

We’ll see ya on the other side, Fezz…

Ben Settle

Let me tell you a secret about where I live.

It’s in a small, jerk-water town called Roseburg (what I call “The Burgle” due to the crime, etc). And I live in a pretty cool, up-to-date and comfortable place on top of a steep hill that towers above a run-down neighborhood full of shacks and people who sometimes live in their two-tone rust cars parked along narrow streets.

The elbenbo side of me digs it.

He’s like the grinch overlooking Whoville.

He lords himself above the peasants below while he plots to take over the world — long suffering dog by his side.

Anyway, elbenbo is very comfy in his Burgle lair.

And, he doesn’t like leaving.

But in June he’s gotta sac up and teach at TWO live events:

1. I’ll tell you about next week
2. The “Oceans 4 Mastermind Workshop” in Miami

I teach this with Andre Chaperon, Ryan Levesque & Jack Born.

BTW, in case you don’t know…

Andre is a master auto-responder writer, strategist and teacher. Jack’s a programmer and Perry Marshall’s affiliate manager who’s like the “Walter White” of marketing — cooking up software for exploding sales in his motor home (I imagine smoke billowing out of vents from his office…) And Ryan has taught college level classes on advanced neuroscience at an Ivy League university, and uses that knowledge to build lists and funnels for his multi-million dollar clients.

And before you even ask…

Yes, Oceans 4 is expensive.

It’s also hard to get into.

(We limit it to 8 businesses and “vet” everyone.)

Plus, it’s working so well that, before our last event in Vegas, some schlub tried to infiltrate it, so his guru boss could copy what we do.

(It was amusing.)

But who could blame them?

We have been attracting the best-of-the-best clients — including 2 of the biggest online direct response companies: Agora ($200 million per year newsletter empire) and Tao of Badass (#1 company on Clickbank) — both of who have attended our previous 2 events, and have already paid to attend our 3rd one in June, too.

(3-peat, baby.)

All of which makes elbenbo uneasy.

After all, this can only mean more travel…

Anyway, to read about our June event, go to:

www.Oceans4Mastermind.com

elbenbo out…

Quiz time…

What do the following have in common:

• Agora Publishing ($200+ million newsletter empire)

• Bad Ass Ventures (The #1 Selling Company on Clickbank)

• Founder of the biggest job portal in Australia’s multi billion dollar mining industry

• A New York Times Bestselling financial author

• One of the world’s top marketers for PGA Tour Players

• Russel Brunson (Quite possibly the savviest online direct marketing genius I’ve ever met — just hanging out with this guy will make you a better marketer by “osmosis”)

• And a handful of other world class entreprenerus doing high 6, 7 and even 8 figures per year?

If you guessed:

Ben, it’s that ‘Oceans 4 Mastermind dealio you do with your merry band of marketing friends…

You’d be correctamundo.

Checky:

All the above have been represented at our last two “Oceans 4” mastermind intensive trainings in San Diego & Las Vegas I taught at with Andre Chaperon (master auto-responder writer, strategist and teacher)… Jack Born (the “Walter White” of creating marketing tools & Perry Marshall’s affiliate manager)… and Ryan Levesque (marketing funnel wizard who uses advanced neuroscientific principles to ramp up response rates for his multi-million dollar earning clients).

These Oceans 4 events ain’t no sipping tea, neither.

Here’s what happens:

We put each one of the attendees on the “hot seat” and viciously slashed away at their marketing problems, plans, strategies and copy with a sadistic glee that’d make Attila the Hun cringe at the horror of it all.

Emails & copy were sliced, diced and dissected.

Sales funnels were set on fire and destroyed.

And, entire marketing plans were brutally murdered.

(And resurrected stronger than ever.)

It was exhausting.

But, also sadistic fun.

As real breakthroughs were made. Websites and copy were radically changed. Sales funnels were bullet-proofed. And, lots of new sales are rolling in… (for example, the head writer for the #1 selling company on Clickbank nearly doubled their investment back after sending out just ONE email with a simple tweak I showed him during his hot seat…)

Anyway, what’s this got to do with you?

Probably nothing.

Unless, you’d like the same treatment in Miami on June 21st and 22nd this year.

And, also, if you can make a decision fast.

Here’s the deal:

We only make 8 spots available.

And the first 4 are already filled (two of those spots were instantly snatched up by 3-time returning multi-million dollar monster companies Agora and Badass Ventures), and the last two times we filled all our spots within a couple weeks.

So there is not a lot of time to fart around about this.

If you’re interested, zip on over to:

www.Oceans4Mastermind.com

Opt in to the list.

You’ll then be shunted to a page where you can read all the details on what you get, what you’ll learn and what to expect, as well as how to apply.

But, be warned, my little droogie.

We have strict “filters” in place in who we accept as clients.

For example:

If your business doesn’t make at least $100k per year… if you have to “scrape” the money together (and won’t have the ability or power to implement what you learn quickly)… or if you are just kind of a timid, overly emotional person who is easily offended or can’t check any mush cookie feelings at the door (it WILL be brutal, and that’s why it works so well) then you are better off not wasting your time applying.

This is not a sales “creator.”

It’s a sales “multiplier.”

You don’t have to be a huge company.

But, you have to have the ability to implement.

Again, time is short.

Here’s where to apply:

www.Oceans4Mastermind.com

Ben Settle

The 11th “Ben Settle Show” is up and running on iTunes.

Here’s what ya get:

• How to make more profits by attracting less customers.

• The missing million-dollar ingredient practically every single direct marketer on the face of the earth lacks. (I learned this from the most underrated marketing mind on the Internet — it’s also used by Amazon, Apple, the Catholic Church, Hollywood studios and even airports, karate schools and every restaurant you’ll ever eat at.)

• The easiest & fastest way copywriters (even noobs) can get clients.

• The exact kind of chicks I’m attracted to (and why I gotta change this — STAT).

• The best way to get top-of-mind branding in your market. (You can forget all the silly little branding tips you’re hearing online — doing this costs you hardly anything, requires no outsourcing or complicated testing, and will do more for your “brand” than all the fancy tips and tricks taught online combined).

• How to sell in a way people LIKE to buy from. (People not only don’t resent you for pitching your products, they practically thank you for it, and are eager to come back for more.)

• Why I don’t encourage people to buy “Email Players” before they’ve opted into my list.

• How to use Star Wars’ marketing funnel to “pre sell” products you haven’t even created yet. (You can potentially presell a product 15+ years in advance using this powerful method.)

• How to argue with a woman and win every time.

• And much, much mo’…

Hear ye the latest episode here:

www.BenSettleShow.com/itunes

Ben Settle

Here’s a funny little story:

Recently someone asked me about what specific “real” companies I’ve worked for that I’ve helped in email marketing and how they benefited. He also wanted to see some examples of my work, saying if he wanted to hire me, how would he know I had any successes at all… and so on, and so forth.

My answer?

If I did client work, I’d go through the trouble.

But, I don’t do client work.

So, why would I bother?

Pretty simple, yeah?

Well, not for this dude.

He replies with:

I think you’re a snake oil salesman. All of your “mysterious” tips and “secret” ways to make money. Did my homework on you. Not impressed at all with your writing skills either. Good day to you. I’m sure I’ll be “blackballed” or parodied in your email newsletter.

Heh.

Amusing stuff.

Let’s see…

1. He sounds kinda butt hurt about this.

2. If he’d really done his “homework” a simple Google search would lead him down a rabbit hole mentioning various clients, testimonials, experiences, etc. (HINT: When someone said they researched you, and gives no examples of what their “research” uncovered — it means they have no real argument or point.)

3. My site says I don’t do client work (thought he did his homework?)

4. He said my writing didn’t impress him, yet he’s butt hurt over the fact I won’t spend time digging up links, etc to show him. (If my writing sucks, why waste time seeing more of it?)

5. He anticipates being “blackballed” and parodied.

Well, yes, to the parody.

When someone sends you hate mail, butt hurt mail, or is being a troll… you should mock it.

It’s good for the soul.

And, can make you sales.

But, no to the blackball thing.

I’ve used the term in two emails in the last 30 days.

Both times referred to opportunity-minded customers — and nothing to do with hate mail, troll mail or just good, old fashioned butt hurt mail like his.

Sheesh.

So much for doing his homework.

Anyway, fun times…

And guess what?

The fun continues tomorrow on “The Ben Settle Show” where I reveal a cool way to structure your sales funnels that requires no analytics or complicated tests, makes it so people LIKE buying from you (because it makes it so easy on them)… creates lifetime customers… and is used by everyone from Amazon and Apple, to Hollywood movie studios and the Catholic Church… to airports, martial arts schools and even restaurants.

I learned it from the Internet’s most underrated marketing mind.

And, it’s been working like gangbusters for me.

Maybe, just maybe, it’ll work for you, too.

Details on tomorrow’s show.

In the meantime:

Check out past episodes here…

www.BenSettleShow.com/itunes

Ben Settle

Let’s yap about goo-roo fanboys.

They’re people who latch onto a goo-roo and ape everything that goo-roo does. They use the goo-roo’s emails verbatim. Never do anything outside accepted goo-roo orthodoxy. And, even worse, start selling info products based on what little they know (which is often skewed or outdated info) to OTHER hapless newbies who then follow suit — at which point they grant themselves goo-roo status.

Frankly, I wouldn’t be shocked if they had their own “creed.”

Even their own “commandments.”

Something like…

I  Thou shalt tell people to test but never test anything thyself

II Thou shalt spend thy time in marketing forums and avoid real work as much as humanly possible

III Thou shalt mindlessly quote thy favorite goo-roo whenever thou art asked a question

IV Thou shalt shamelessly swipeth ALL thy ad copy

V Thou shalt never run an ad selling a money-making product without at least one phony photoshopped bank statement as “proof”

VI Thou shalt NOT blaspheme goo-roos by refusing to participate in their every product launch

VII Thou shalt only join lists that give away free info and rebuke all those who dare sell thee anything (unless ’tis a goo-roo list, of course)

VIII Thou shalt inflate and exaggerate ALL claims

IX Thou shalt use the same form email all thy competition uses when promoting products to thy list

X Thou shalt honor the 50+ word headline and keep it holy

Hey, don’t scoff.

If you’ve met a goo-roo fanboy you KNOW I speakth the truth here.

Again, I’m not saying goo-roo fanboys are evil.

Amusing?

Yep.

Bad people?

Not usually

(Just misguided).

But I wouldn’t recommend listening to them.

Go here next:

www.BenSettle.com/kindle

Ben Settle