Ben Settle

Sometimes NON “Email Players” subscribers will ask:

“I’ve been doing emails using your strategy but I’m not getting sales.”

My answer:

One, if you’re not an “Email Players” subscriber then you aren’t really using my strategy, even if you think you are. And two, if you aren’t getting any sales then probably your offer sucks. Even crap emails will get at least *some* sales if you have an offer people want.

No, I’m afraid even brilliant emails won’t sell a turd.

Nor will brilliant videos.

Or brilliant sales letters.

Or, brilliant anything.

This is marketing 101:

Your list = 50%
Your offer = 30%
Your copy = 20%

(The late great Ed Mayer said it’s 40-40-20, but no matter…)

Point is this:

Email will not “create” sales.

It will simply multiply existing sales.

This is why I warn people who don’t have a business, or a product, or a list to not bother with “Email Players” until they do.

Email is not Miracle Max.

It won’t raise a crap offer from the dead.

Get your offer, product and list right, first.

Then, unleash the “Email Players” Kraken.

Otherwise you’re wasting your time.

And my time, too.

And you know daddy hates wasting time…

Bottom line:

It’s all good if you’re a newbie to join “Email Players” — but if you don’t have an offer people want, and don’t have a list (even if just a small one you can build upon), it won’t do you any good.

Save your money.

Get your act together.

Then, and ONLY then… a subscriber should you be.

If you’re ready, go here:

www.EmailPlayers.com

Ben Settle

“Malcolm Gladwell says in his book ‘Outliers’, that to be great at anything it requires more than just raw talent, it requires time. Lots of time. His magic number is ten thousand hours. I fully agree.”

-Kirk DouPonce

The above is from my “Zombie Cop” novel’s cover artist.

Before hiring him I did my homework.

I didn’t want just “any” artist doing it.

I wanted the BEST artist to do it.

And, so, I looked into who was doing the book covers I already thought looked really cool and his name kept popping up. Turns out he is one of the best in the bid’niz (his “who’s who” of big publishing clients speaks for itself). And, it also turns out his philosophy about hard work and excelling at what you do are identical to mine.

For example:

I found an interview he did online.

And in that interview he was asked…

“What advice would you give to teenagers wanting to get into your field of work?”

His answer applies to ANY skill you want to learn.

Yes, including (especially!) email marketing.

He answered:

“Start cranking on those ten thousand hours. Keep sketch books and fill them up. Also study what other artists have done both from the past and present. Look at bank brochures, menus, business cards, logos, billboards, magazine ads, etc. Learning software is important too. If you only learn one program make sure it’s Adobe Photoshop. With Photoshop and a Wacom tablet, an artist can conquer the world, or at least recreate their own. The best thing you can do is do it and do it often.”

Let’s break it down:

1. Start on your 10k hours

(Daily emails are a great place to begin, babycakes…)

2. Study what other artists (past and present) do

(This is the real purpose of a swipe file — not to copy, but to study and get inspired, don’t let the swipe-n-steal goo-roos con you)

3. Look at brochures, menus, biz cards, logos, ads, etc

(Don’t limit yourself to just emails… study blog posts, sales letters, radio shows, public speakers, any kind of persuasive communication)

4. Best thing you can do is do it and often

(That’s where the rubber meets the dough — action)

Alright, enough.

I know 99% of people reading this won’t do a thing.

They’ll get inspired.

Get excited.

Then, say to themselves “I’ll get to this soon…”

Bah!

No, you’ll get to it NOW.

Today.

Right after deleting this email.

That is, if you’re serious about getting great at writing emails that can give you a comfortable living and de-stress your existence.

Otherwise, why bother?

Maybe go back to your job.

You know…

Putting your 10k hours in for your boss (and HIS family’s lifestyle)… taking orders, running errands and carrying reports to your superiors.

Brrr.

What a hellish thought.

If that’s what you want, I can’t help you.

If you want to master email marketing, go to:

www.EmailPlayers.com

Ben Settle

Ladies’re gonna loooove today’s Ben Settle Show episode.

Why?

Because of our guest:

The esteemed Jim Clair.

Jim is the head copywriter of Tao Of Badass — the #1 company on Clickbank which sells products to men who want to get more dates and attract women.

Here’s what Jim reveals inside:

• A “magic email message” that gets 9 out of 10 women to respond from online dating sites.

• The single best way ever invented to put a rude woman in her place on a date. (Works even better for putting rude clients and customers in their place, too…)

• How Jim gets chicks to do what he says without having to whack them over the head with a club like a caveman.

• The only 2 things a woman has to do to keep a man. (Ladies, y’awl can throw out all the idiotic relationship advice on Oprah or Cosmo Magazine — just do these two things and he ain’t goin’ nowhere.)

• The world’s “most feared negotiator’s” secret for attracting (and keeping) women.

• A “jedi mind trick” for repelling dangerous psycho chicks.

• The “for real” mark of a strong, independent woman. (Nothing to do with having a fat masters degree or a 50+ hour per week job working for another man… just see if she does this, and if she does, she’s a keeper.)

• Why super hot chicks are often not worth the effort. (Sorry hotties, but y’awl got nobody to blame but yourselves — and happily married producer Jonathan reveals why.)

• What a “shit test” is… why chicks are always doing this to guys… and how to turn those tests into red hot attraction for you. (Assuming you want to put up with their nonsense and not just find a better and hotter woman with class who won’t try to test you all the time.)

• And a ho’ bunch mo’…

Get your Ben Settle Show lovin’ here:

www.BenSettleShow.com/itunes

Ben Settle

I’ll make this quick:

One of the surprise bonuses people who buy Big Jason Henderson’s “Email Response Warriors” course from my affiliate link before tonight’s deadline get is…

Access to Scott Haines’ brain!

Scott is a true recluse.

Very hard to find.

And, almost impossible to learn at his feet.

He’s also easily one of the world’s top direct response copywriters, who has written for everyone from infomercial gurus and New York Times Bestselling Authors… to $100+ million per year direct marketing companies… to even business giants like Jay Abraham and Donald Trump.

Plus, he was a Gary Halbert protégé.

And, is one of my copywriting “heroes.”

In fact, he is one of the 3 copywriters whose ads I used to copy out by hand his stuff was so good. I briefly got to hang with him in Vegas a few weeks ago at dinner, and it was like meeting a rock star. (I had to bug the hellz out of Big Jason to persuade him to get Scott to meet us for dinner that night… I was in copywriter “stalker” mode…)

Hey, a lot of us copywriters *think* we’re good.

And, some of us even have track records to prove it.

But guys like Scott Haines blow us ALL away.

And, he’ll blow you away, too, mi amigo.

That is, if you buy Big Jason Henderson’s “Email Response Warrior” product before midnight (eastern time) tonight, and get to be in on the private webinar with Scott, Big Jason and myself (where we critique and analyze your emails) that we’re having JUST for people who buy from my affiliate link below.

So anyway, to recap the offer:

1. Buy Email Response Warriors using my affiliate link

2. Pick an Email Players back issue (you’ll get the pdf sent to you upon buying the course) and send me your mailing address

3. Join us on our closed-door webinar next week (6:00 pacific, 7:00 mountain, 8:00 central, 9:00 eastern)

This is one helluvan offer.

And, it ends in mere hours from now.

(Midnight eastern time zone).

Here’s the link:

www.EmailPlayers.com/big-jason

Ben Settle

Alrighty then.

The special deal I cooked up with Big Jason Henderson and his big “Email Response Warriors” course ends tonight at midnight.

(Eastern time zone.)

If you grab it from my naked affiliate link below you also get:

1. A free “Email Players” back issue — a “for real” $97 value

(Click here to see what’s inside the catalog)

2. Access to a special webinar where you can ask your questions and have your emails critiqued by the both of us and a “surprise” A list copywriter I’ll be telling you about later today

(I’m kinda in copywriting “fanboy” mode over this one…)

More:

At the moment Jason’s selling his course for $200 off.

Normally it is $497.

You get it today for $297.

Plus, it’s done via Clickbank.

So you get their 60-day guarantee.

Here’s what to do next:

1. Look at the attached “Email Players” back issue catalog, and pick an issue you want (the two most popular are the December 2011 issue which explains my extremely successful launch process that even a certain product launch expert told me he’s super impressed by, and actually interviewed me about it for his site… and the April 2013 issue which outlines my business model).

2. Go to the link below and order

3. Let me know the issue you want and your mailing address

But time is short.

If you want in, you gotta hop to it:

www.EmailPlayers.com/big-jason

Ben Settle

On a recent Ben Settle Antipreneur Show podcast I tossed a term out there into the airwaves (cyber waves?):

“Email Infidelity”

Here’s what it means:

It’s when someone on your email list is too much of a loser to write their own emails, so they copy something you write word-for-word (or change juuuuuuuuuust enough where they think they can get away with it).

They are, in effect, cheating.

Not just on you.

But, on their list.

On themselves.

Yes, even on their market.

And like real infidelity, it may “feel good” for the moment you do the wicked filthy deed… but the consequences can be severe and life altering.

(Not in a good way.)

How?

Lots of reasons.

For one, if you do this sort of thing, you are just making yourself less effective. Less skilled. And, yes, less of a dude. That’s what happens when you cut corners, son.

Secondly:

You can get in legal trouble.

True story:

About a year ago some jackass who brags about how he makes 7-figures per year ripped one of my emails off word-for-word. When I showed it to my intellectual property attorney she said it was basically an open-and-shut case if I wanted to nail him and go after him for some fat stacks in damages.

And third:

Your own list will never trust you.

Nobody trusts an cheater, after all.

And, it’s no different with emails — in fact, in the example above, the cheater’s own list ratted him out.

Not a whole lot of loyalty going on for them cheaters…

Anyway, bottom line?

Don’t do the email infidelity thang.

The 5-second “reward” is not worth the potential lifetime hell of consequences to you as an entrepreneur, as a marketer and, yes, as a dude.

Moving on…

I’m doing a special offer this week.

Here’s how it works:

When you buy Big Jason Henderson’s “Email Response Warrior” product at my naked affiliate link below by Friday (tomorrow) night at midnight Eastern Time… I will send you the current “Email Players” back issue catalog and you can pick any one issue inside it and I will send it to your doorstep.

(Yes, via snail mail.)

You will also get access to a special webinar.

And on this webinar Big Jason and I will answer your email questions and rip apart, uhm, I mean critique, your emails.

By the way…

Not familiar with Jason?

He’s been in the email game for 18 years.

Seen thousands of tests.

Has worked with a bunch of “player” clients.

Plus, his course is $200 off at the moment.

But, this offer ends tomorrow at the stroke of midnight.

(Eastern time).

Get access here:

www.EmailPlayers.com/big-jason

Ben Settle

“Ben, I don’t always agree with you but…”

So goes many-an-email I get from someone giving me a testimonial, or just shooting me a quick note to say they liked something I wrote, etc.

It’s common.

And, IMH(but accurate)O, comes off as kinda meek.

If you “don’t always agree” then be specific.

What don’t you agree with?

Otherwise I assume you DO agree with whatever you profess to disagree with, but you’re still in cognitive dissonance mode, and aren’t ready to accept the full truths I espouse (ha) in these emails.

Anyway, I can’t imagine telling someone:

“I don’t always agree with you, but…”

Like when I hung out with Andre Chaperon all week at our last Oceans 4 mastermind workshop in Vegas. We talked a lot about emails and marketing and persuasion (and beer). If you know both our stuff, you know parts of our methodologies are, in many ways, as different as night and day. But I didn’t start every conversation with, “you know Andre, I don’t always agree with you, but I really dig the way you blah blah blah.”

No.

I was in student mode.

I asked him about what he’s up to.

How he’s approaching his marketing.

What tricks he uses for response, list building, etc.

Instead of focusing on the stuff I don’t “agree” with (actually, I “agree” with doing whatever works for whoever is doing it — the only wrong thing you can do in email is not send one) I wanted to get my learn on.

Same with Big Jason Henderson.

(I get why they call him “big” the dude is like 12 feet tall.)

We had dinner in Vegas a couple times.

The guy has seen a gazillion email split tests.

And so I don’t care if he doesn’t mail daily.

Or if he sometimes likes using images.

Or anything else he does that I don’t do.

(And vice versa.)

The guy can sell with email, has a methodology he uses to do it, and has worked on some pretty big fraggin’ email campaigns. I wasn’t gonna go in saying, “you know, Jason, I don’t always agree with you, but…”

BTW, speaking of Big Jason Henderson…

He has an info product called:

“Email Dominion”

It’s a combo of videos, templates, and a live, “hot seat” webinar where you can ask (and get answers to) your questions.

Pretty cool stuff.

And, it’s currently on sale ($200 off).

Anyway, I asked him if I could promote it.

And guess what?

If you purchase from my “naked” affiliate link below, I will send you the “Email Players” back issue catalog and let you have any one (just one) back issue (not the current issue or a future issue, it must be in the catalog) you want — snail mailed to your doorstep.

That’s a “for real” $97 value.

Not phony Internet goo-roo value.

More:

You also get access to a live private webinar with Jason and yours truly, where we critique your emails and answer your questions.

This is a “bigfoot” sized value.

You’d have to drop at least $1k per hour to get this kind of access to us both at the same time (probably more). But you get us, at your disposal, to answer you questions and look at your emails, free, when you buy Email Dominion from my affiliate link below.

But, this offer ends Friday at midnight Eastern time.

After that, this offer vanishes like a fart in the wind.

(As people have found the hard way, I don’t make “exceptions.”)

Get your big email lovin’ here:

www.EmailPlayers.com/big-jason

Ben Settle

Let me tell you about one of the coolest marketing books I ever done read.

It’s written by Russell Brunson.

And, it’s free.

(Well, kinda, you gotta pay S&H).

But I’d pay over $100 for this book and not even think twice about it. In fact, it is SO good… it has even claimed a coveted spot in my bathroom “library.” (Yeah, yea, TMI, whatevs). And, I’ve been reading it non-stop since hanging out with him at our Oceans 4 mastermind in Vegas a couple weeks ago.

So what is this book?

And, why does it kick so much gluteus assimus?

Well, it’s called:

“108 Proven Split Test Winners”

Care to hazard a guess what it’s about?

If you guessed:

“It’s full of split test results from real life email, video, sales letter and other campaigns” you’d be right.

Anyway, like I said, it’s free.

(Other than S&H).

And no, I am not an affiliate for it.

It’s just one of those books that is so good… so chock full of great useful information you can start implementing and testing right away… I have been telling everyone I know (and their mothers) about it.

Go here to get your filthy marketing paws on it:

www.dotcomsecretslabs.com

Again, I get no commission for this.

I just want everyone to possess it.

Adios for now…

Ben Settle

P.S. And if you’re REALLY motivated, study his landing page and sales process at the link above.

A little birdy told me it’s quite profitable…

Today’s Ben Settle Antipreneur show (our 6th episode) reveals:

• Why the “law of reciprocity” is a big pile of horse crap.

• How swiping makes you look like a fool to your own list. (A so-called “7-figure marketer” looked like an idiot to his own list last year when he did this — if you are always clinging to “swipes” then chances are you’re making this same mistake.)

• How to get people to buy from you even if they hate you.

• What “email infidelity” is… and how it kills sales.

• How the “founding father” of Internet marketing gains (and keeps) his list’s trust. (Doing this let him win far more affiliate marketing contests in his day than any of his colleagues.)

• How to make your marketing “theft proof” from sociopaths.

• A popular “copywriting” book you should beware reading.

• What to say to girls who try to shame you. (Doing this will not only silence her on the spot but it’ll probably turn her on, too…)

• And even some cool advanced email tips I haven’t even revealed in “Email Players” yet.

More:

Methinks I also got a wee bit too TMI.

Including talking in detail about my prostate gland… (listener discretion advised…)

The fun starts here:

www.BenSettleShow.com/itunes

Ben Settle

P.S. If you leave a review and show us a screen shot of it, we will give you access to the written transcripts of the show as they become available…