Ben Settle

Listen…

Hear that?

That’s the sound of a thousand goo-roo fanboys typing away thinking they are doing something proven and “tested” in their emails… but are really just following the random whims of others.

Here’s what I mean:

I’m a big fan of Jon McCulloch’s emails.

And recently, I noticed he was doing something with his emails I always (foolishly) assumed was taboo. And that is, instead of wrapping his lines and making them REALLY short (60 characters or whatever, like every goo-roo and his mother has been saying you MUST do since the invention of email marketing) he was just letting them go full length.

No wrapping the lines.

No caring about line breaks or anything.

I thought, “huh, that’s interesting…”

I’m all about breaking rules, after all.

And so, I told him I’d start doing the same to see what happens.

If nothing else, it makes emails look far more personal.

After all, do you “wrap” your lines with hard carriage returns in emails sent to friends or family? And while I’m not split testing it (I care mostly about sales trends over time), I have not noticed any decrease or increase in sales.

So now I do it because I LIKE it.

And no other reason.

Which brings me back to the goo-roo fanboys.

Since doing this, “suddenly” others are, too.

Ain’t that a hoot?

It’s especially amusing because some of these people not wrapping lines are the “reverse engineers” probably going around telling their goo-roo fanboy friends “Ben Settle tested doing this…”

Uhm, no, Sweetie.

I just like doing it.

Such is the mind of the goo-roo fanboy.

Never thinking.

Always struggling.

Ever amusing.

Moral of the story?

Emails are not “static” sales letters.

It’s far more important to get them out consistently than testing and measuring every jot and tittle.

Try different things.

Go outside the box.

Live a little, Bigfoot.

And, when you’re ready to take it to the next level (and make some real dough) subscribe to “Email Players”.

Today’s the June issue deadline.

A perfect “jumping on” issue.

(See my last two emails for why.)

Go here next:

www.EmailPlayers.com

Ben Settle

Check out this comment I got from Jim Yaghi after he started using the cool “lightning speed” email writing secret I’m teaching in the June “Email Players” newsletter (which goes to the printer Friday):

so bro,

you know how i told you i got clickbank leads and they weren’t converting?

i used your [name of secret technique I’m teaching in the next issue] research method along with a template and been producing emails specifically relating to clickbank and it’s been producing 1-2 sales a day.

you’ve made me a lot of money, i feel bad that you’re not getting a cut haha 😛

but not TOO bad lol

my Clickbank leads are getting as many as 2 emails a day and they’re warming up from COLD traffic pretty quick as a result.

that’s all…just wanted to share my excitement 😀

I’m telling you, this works!

[NOTE: 1-2 sales per day may not sound like a lot, but his list was small, his product was higher ticket, and before doing this he’d only gotten maybe 1-2 sales per week…]

What’s that?

You’re STILL not convinced?

You STILL think I’m hyping things up?

You STILL SPURN me on how powerful the info in my newsletter is for exploding (even doubling) sales?

Oh ye of no faith.

How about this, then:

Just two nights ago (publicly, on FaceBook) “Email Players” subscriber Eddys Velasquez told me he used the December issue (about how I launch products using just email — available for sale ONLY to current “Email Players” subscribers) to make a little under $10k in 5 days and then, a few days later, another $6k in 4 days.

That’s $16,000, in just 9 days.

Not too shabby, eh?

Obviously the Force is STRONG with my subscribers.

More:

I’ve plotted out the next 4-6 months worth of issues. And, I have no problem saying the info I’ve been teaching in the newsletter has put a lot of $$ in peoples’ pockets (last month more than one person said “I can’t believe you’re teaching this and not keeping it to yourself” due to a couple of the tips inside).

But the upcoming stuff will make the last year’s issues look like amateur hour.

All of which means this:

If you want in, I suggest taking the plunge today.

Every day you don’t know this stuff you’re losing sales.

(As long as you implement the info, of course, even I can’t make money from emails that are never sent…)

Bold statement?

Hey, it’s the trufe, baby cakes.

More SALES.

More PROFITS.

More FUN.

That’s the way me and my boyz roll.

Join the good times here:

www.EmailPlayers.com

Ben Settle

In another market (I shalt not name publicly, due to the growing number of Ben Settle email copycats skimming the shadows) I have been SERIOUSLY lazy.

And that laziness is costing me $$.

lots… and Lots… and LOTS of $$.

How much $$?

I don’t know.

But it’s lots.

How do I know?

Because I just crunched the numbers… and the auto-responder clocks in at almost a 24% conversion (leads to cash-in-the-piggy-bank-$ales). I calculated this not with any fancy analytics or testing software. I simple divided the total number of sales by the total number of leads that are or have been on the list since day 1. (They have to opt in before seeing the sales letter.)

It’s crazy how dumb I’ve been with monetizing that.

Talk about loco!

(Learn from my mistake, son.)

Anyway, I’m fixing that now.

But, let’s rap about how that auto-responder pulls in so many sales.

There are 3 big reasons why:

1. 94 email sequence (3+ months of DAILY emails)

2. The auto-responder sequence was built using (of course) the system I teach in “The Email Players Playbook” — which you get as a gift when subscribing to my “Email Players” Newsletter — www.EmailPlayers.com

3. The exact technique I used in many of those emails

A technique so simple it’s almost funny.

And it works like gangbusters, too.

In fact, it let’s me write emails FAST (4-5 minutes or less) without wondering if my subject lines or themes are going to “connect” with the market and without “swiping” other ads or emails like the wannabes do.

This technique has made me lots of sales.

(In various markets).

And, I debated teaching it at all.

I shudder at the small army of faux email experts who will “suddenly” start teaching it publicly to make themselves look smart and then (as they always do) ABUSING it, thus ruining it for the rest of us.

But, ultimately I gave in.

And it’s going to be in the June issue.

This bad-boy goes to the printer Thursday.

Those who subscribe before then (June 1) will learn this secret and profit immensely from it.

Anyway, more on this technique tomorrow.

In fact, I’m gonna prove just how profitable it is.

Until then, subscribe in time here:

www.EmailPlayers.com

Ben Settle

Yeah, yeah, yeah…

I know, I’ve been talking a lot about my favorite show “Breaking Bad” in the hallowed pages of these emails lately. And recently, my fanboyism for the show has paid off in spades as “Email Players” subscriber Tobin Poppenberg recently sent me a t-shirt with a figure drawing of the show’s main character “Heisenberg.”

You can see it by clicking here.

(I’m quite proud of it ha ha)

By the way, side note #1:

The quickest way to get my attention is to buy me stuff like this.

I’m shameless like that…

Side note #2:

If you’ve never seen the show, the shirt probably looks dorky. But, I can assure you, it’s kool and the gang.

Anyway, is there a point to this?

Of course there is.

It’s all in the shirt, baby.

You see, the guy on the shirt “Heisenberg” in the show has gained a sort of cult-like following amongst the meth-using and dealing underworld. Nobody (alive) has really seen him, and so all people had was a vague drawing of what he looks like.

And he’s a legend in a sense.

Something larger than life.

Not just a man… but an icon.

A man to be feared… and respected.

And as a result, he attracts the attention of everyone from competition (like a billion dollar drug cartel)… to the DEA (who he continues to elude)… to thousands of “fans” of his product.

It’s not all that different online.

Especially when you use my email system.

Do email the Settle way and you start attracting all kinds of attention, and become kind of a “legend” in your own niche(s).

Some of it good.

(Like JV partners, clients, colleagues, etc).

Some of it bad.

(Like idiot copycats, jealousy, etc).

But attract attention you will.

And with that attention comes more sales.

More customers.

And, yes, more profits.

So sac up, Heisenberg.

Get those emails out.

And, when you’re ready to play with the big boys, go to:

www.EmailPlayers.com

Ben Settle

P.S. Next issue (coming up soon)…

I’m going to show you how to legally get other people to write your emails for you… without them even knowing it (and without copying other emails). Also going to hand you a bunch of cool subject line templates… and a proven way to “reanimate” dead buyers on your list who haven’t bought in a while (or any leads who haven’t heard from you in months or even years).

So much information.

All packed into one issue.

But, only if you subscribe in time at:

www.EmailPlayers.com

Have to admit, I didn’t see this one coming.

Remember yesterday’s email?

About why you should not copy other emails and all the dangers of doing so? How it’ll ruin your credibility? Make you look like a wannabe? And, ultimately, destroy your sales?

Well, some got offended by that.

It was quite amusing.

After all…

Anyone offended by that email has just admitted they are swipe & steal drones and don’t like guys like me telling them not to do so (real work rarely agrees with goo-roo fanboys).

It’s a good thing I couldn’t care less they’re offended.

And, think it’s funny they are.

On the other hand…

A few swipe & stealers took it to heart.

Thanked me for the lesson.

And said they were going to change their wicked ways.

Good!

Just don’t waste any more time worring about it.

Don’t obsess over it.

And, don’t get wracked with guilt over it.

Everyone screws up.

Yes, even me.

(I once made a mistake back in 1996…)

Don’t sweat it.

To paraphrase Jesus Christ Himself:

Go thou and swipe no more!

And then get your newly righteous self on the “Email Players” newsletter, where I’ll show you exactly how to write emails in a way where you will never have to copy anyone (nor want to, assuming you have the ability to follow directions) or be looked at as a poser.

This stuff ain’t magic, sweetie.

It’s actually pretty simple.

And when you take my red pill, life gets WAY more interesting.

With more sales.

More success.

And, yes, more fun.

Here’s where to subscribe:

www.EmailPlayers.com

Ben Settle

Ever hear of Milli Vanilli?

They were a sort of pop & dance based group back in the late 1980’s/early 1990’s. They were pretty popular for a while (never did understand what the big deal was, but then again I’m a classic rock kinda guy) until one day they were caught… lip syncing on stage.

In other words…

They weren’t actually singing live.

They were just *pretending* to sing.

Ouch.

It pretty much done the band in.

This happens in BUSINESS, too.

And, it happens far more often than people realize.

Here’s a real life story:

Last Friday, I received a few forwards of someone else’s email (who SHALT remain nameless) that had my exact headline “We have a HULK” and even the exact body copy word-for-word.

Not good.

I mean, it doesn’t do me much harm.

But it DID hurt the guy who sent it.

You see, there were obviously people on his list that are on mine, and when they saw his email, they instantly lost respect for him. Any credibility that was built up was gone in an eye blink. And if they told others then, well…

Now, this guy apologized.

Said he felt humiliated and embarrassed.

And even said he was going to “come clean” to his list about it.

A VERY good idea IMH (but accurate) O.

Because like Ken McCarthy told me…

Credibility is like a light switch. It takes a while to turn the light on, but once it’s turned off, it’s virtually impossible to turn it back on again.

Anyway, no biggie.

After all…

Creative theft is the sincerest form of flattery, yeah?

It’s just not profitable in emails.

So if you want to learn my system (and not copy me or anyone else) then check out the “Email Players” newsletter.

It’s not cheap.

And it’s not for toe-dippers.

(Those who just want to test the waters.)

If you’re in, then commit to it.

Become GREAT at it.

And leave your competition in the dust:

www.EmailPlayers.com

Ben Settle

So I saw The Avengers Tuesday.

What an awesome ride!

The last 4 years of Marvel movies all built up to this movie and it completely exceeded my expectations in every way. (Yes, I’ll be dipping into that well again soon — not just because I enjoyed the movie, but because, to paraphrase the late, GREAT copywriting jeenius Gene Schwartz: Go see all the most popular movies 2-3 times, since there’s something in there resonating with people, and you should let it influence your ads…)

Anyway, back to the movie.

There are lots of great moments in it.

Probably my favorite is when Loki is talking to Tony Stark.

(i.e. Ironman)

Loki tells Tony, “I have an army.”

Stark flippantly replies, “We have a HULK.”

And, as anyone who has seen the movie knows, the Hulk pretty much steals the show as he beeotch-slaps alien space ships mid air (literally), squashes aliens with his bare hands and gives one of the best bad guy beat-downs you’ll ever see.

Yes, Loki had an army.

But the Avengers had a HULK.

And that one Hulk allowed them to compete (and ultimately win against) that entire army.

So what’s this got to do with your marketing?

Well, I’m biased, of course.

But in my way of thinking, email is your HULK.

It’s that ace in the hole tool that lets you compete even in markets overheated with competition and an army of wannabes always trying to steal your thunder.

Hey, this ain’t no joke, babycakes.

Think about it:

It’s easy to get discouraged when you see goo-roos pounding their chests and patting each other on the ass for a job well done while doing their JV’s with other goo-roos and hyping up their affiliate “feeding frenzies.”

It’s hard for most to compete against that.

To compete against that ARMY.

But, not if you have a Hulk.

Not if you have email.

And, not if you use it correctly.

Enter “Email Players”:

Each issue is packed with ways to use the lowly, “retro” email to as much as double (or more) your sales.

Even if you have a small list.

Even if you’re surrounded by lots of competition.

And, even if you are brand new.

Here’s where to subscribe:

www.EmailPlayers.com

Ben Settle

Behold… a cautionary tale.

And while on the surface it may seem to only apply to freelance copywriters, it really applies to ANYONE in ANY kind of service business:

Hey Ben,

Enjoy your emails – and I especially enjoyed the one you wrote about how copywriting clients are always gumming up the works.

I can see why you got out of taking clients… they’re all a bunch of know-it-all shitheads.

FYI – I’m a working copywriter, working full-time for a stock-advisory service. I’m disenchanted with this outfit, mainly because they insist on making me do a gazillion revisions every damn time I write a promotion. By the time my promotions go out, they’ve been mish-mashed into a watered-down approximation of my original idea.

Yeah, my work makes $$, but it’s frustrating that they just don’t let me run with the ball, ya know? I’d bet my left nut that if they just let me do my thing, they’d make much more $$$ (and of course, so would I via royalties).

So out of frustration I’ve started picking up free-lance gigs, hoping these people would be easier to work with.

Fat chance. Alas, it’s obvious that they’re all the same, cut from the same tired corporate cloth.

They all think they know everything because they’ve been in marketing for years… have worked for highly recognized companies, blah, blah blah.

I’ve come too far in this biz to let these penny-ante jokers steal my spirit.

So that’s where I’m headed – entrepreneursville. And it’s good that you’re telling your readers that’s what they need to do, too.

Anyway, I thought you’d get a kick out of my story. And good for you that you saw the light and now call the shots by working for yourself.

Keep up the good work.

Onward!

D.F.

And there you have it, kids.

(Another “red pill” story, eh?)

Even if you enjoy client work, remember: (1) You’ll never get rich working for someone else and (2) You’ll never be free working for someone else. So at the very least, sell your own products on the side.

It’s easy, too.

Start building a list.

Mail it daily using my system.

And enjoy the extra $$.

To learn my system, go to:

www.EmailPlayers.com

Ben Settle

Did you hear about that cannibal in Slovakia last year?

Apparently, he posted an Internet ad looking for someone who would agree to be killed, cooked and eaten. And some dumb ass (let’s call it like it is) actually answered the ad thinking it was nothing more than a “macabre fantasy game.”

Kind of freaky, isn’t it?

Apparently, the would-be “manwich” lived, though.

After talking to Mr. Cannibal on the phone, he realized something was a tad… askew… and called the police.

Anyway, it got me to thinking.

It’s no wonder people are so skeptical online.

Yes, the economy is one reason.

But there’s also the “freak factor.”

You just don’t know who you’re buying from.

Of course, this is just one (of a gazillion) reasons to be using email more and not less like certain ex-spurts are suggesting with their silly “email is dead” shticks.

Email is alive and kicking.

And it works because it’s… intimate.

What do I mean by that?

It’s the Internet version of talk radio (what I call “talk radio on glass”) if you do it right. People LOVE their favorite talk radio hosts. They trust them and their opinions. And they tune in every single day and love every minute of it.

So it is with email, too.

It’s very intimate.

Do it right and people will tune into YOUR “show” every day.

They’ll know you, like you and trust you.

And they won’t be afraid you’ll eat their money.

(Or their bodies!)

Anyway, want to knock out emails like that?

That get people trusting you?

And eagerly wanting to buy?

Then go ye here:

www.EmailPlayers.com

Ben Settle