Ben Settle

Here’s an interesting question…

“Ben which are the best Internet sales letters worth studying?”

Uhm, none of them.

Stay away from studying Internet ads, boyz & girlz.

(Yes, my ads, too.)

Why?

Because the REAL copywriting is not found online.

It’s found OFFLINE.

Ads that have been scientifically & rigorously tested (hint: very few online ads are truly tested scientifically), and often competing against 2 or more other highly paid badass copywriters who are all competing for a fat royalty.

You get nothing but top notch offline.

Online?

We can get away with a lot of slop.

I’ve seen “ads” that have supposedly pulled millions online, but a cursory glance will tell you the sales letters had way less to do with all that green stuff than the hundreds (or thousands) of affiliates working for rockstar-positioned goo-roos who could sell their grocery lists for $997 if they wanted to.

I’m not saying ALL online ads suck.

Many are actually very good.

But if your life depended on it, and you HAD to get the best copywriting edu-ma-cation, I’d study only high pulling offline ads.

One of the best offline copywriters was Gary Halbert.

Easily my favorite.

And I attribute SO many successes to him.

(And studying his OFFLINE ads.)

What made him so special?

Lots of things.

And that’s why I’m offering a very rare chance for you to learn his least-known tricks (the stuff you can’t even find in his free newsletters online or products).

It’s in an audio interview called:

“Gary Halbert Lessons
From Beyond The Grave”

It’s an interview I did with Doberman Dan.

Dan used to live with Gary (no homo).

And they did a bunch of projects together.

During that time, Dan learned lessons that have made him (literally) millions in sales since. In fact, this interview contains tips for everything from how to virtually guarantee you get someone’s attention (i.e. potential JV partners, clients, customers, etc)… to how to write ads while goofing off (how else do you think a fun-loving guy like Gary Halbert pumped out so many ads?)… to why blatantly copy & pasting Gary Halbert’s copy for your promos can destroy your sales… to how to never get “writers block”… to the single most important copywriting “trick” ever created (and that can help you do all kinds of other tasks, too — like write high selling ads, find a car and accomplish just about anything else).

And the list goes on.

(It’s a 2 hour interview).

Anyway, it’s all yours for the taking.

All you have to do is this:

1. Get on Internet marketing attorney Mike Young’s list at:

http://USInternetLawFirm.com

(You should be on it anyway, he keeps us all up to date on various government and corporate tomfoolery that affects you — he also gives away 3 free chapters of his new book, good stuff)

2. Buy his “Legal Forms Generator” product

(Worry not, you’ll see links to it in his emails after you opt in)

3. Send me your receipt

And that’s it, chief.

Easy, yeah?

I don’t recommend a lot of opt in lists.

But I DO recommend Mike Young’s.

Go ye forth and protect thyself.

Ben Settle

I’m not “paranoid.”

But when it comes to lawsuits, legal problems and “shark like” lawyers & bureaucrats looking to milk money from misery, I trust the government, the legal system and the millions of “sue happy” losers out there about as far as I can throw a piano.

It’s one reason my sites are plastered with legal disclaimers.

And why I had them even when I wasn’t making sales.

Why?

Because the government is NOTORIOUS for going after people “retroactively”, and I wouldn’t put it past them to go back in the annals of Google history to find a stray claim made in 2003 and try to nail you for that later when you ARE making some scratch.

Don’t laugh, Bigfoot.

This stuff CAN happen.

That’s why, whenever the FTC announces some high profile lynching, er, I mean lawsuit against a marketer, I ALWAYS take the marketer’s side first until that marketer is actually PROVEN guilty of something.

In many cases the marketer is getting screwed.

Just ask guys like Chase Revel (founder of Entrepreneur Magazine).

His story is a doozy.

Anyway, why am I bringing this up?

Because one of the most underrated products on the market right now is Mike Young’s “Legal Forms Generator” product.

I use it for multiple sites/businesses.

And, it gives me a lot of peace of mind.

Mike is one of the only lawyers out there looking out for Internet marketers.

And his product is a “must have” as far as I’m concerned.

Yes, even if you aren’t making a lot of money now.

In fact, I remember world class copywriter David Garfinkel saying (in an interview with the late copywriter John Ritz) how the government can (and likely will) go after you later for claims you made in the past if it’s worth it for them.

(And you ARE planning to make $$, right?)

And, before you even ask…

This is NOT an affiliate pitch for Mike’s product.

I don’t get paid a single penny if you buy it.

I just really support what Mike Young is doing (and so should every other Internet marketer, in my humble, but always ACCURATE, opinion). He also recently helped me out big time with a legal matter and has given me invaluable advice in the past (including how to deal with a certain Chinese pirate last year).

And so, I wanted to return the favor to him.

In fact, want to know something?

I’m even going to BRIBE you to get his product.

Here’s how:

If you buy Mike Young’s “Legal Forms Generator product”, and then email me your receipt, I will send you a rare interview I did with Doberman Dan Gallapoo about the most profitable lessons he learned while working side-by-side with the late, great Gary Halbert.

It’s 2 hours long, and we call it:

“Gary Halbert Lessons
From Beyond The Grave”

(Yep, Sir Gary of Halbert is still taking us all to school 6 years after his death).

And make no mistake about it…

There are many tips in this interview you won’t find in Gary Halbert’s free newsletter issues online.

What, you think Gary gave away his BEST stuff free?

By the way…

Doberman Dan recently spoke at Dan Kennedy’s seminar.

And is really quite the badass in his own right.

(He recently had a “run in” with a home intruder and basically kicked the guy’s ass).

So don’t mess with him.

And, don’t mess with your future, either.

Get Mike Young’s product and protect thyself.

Then send me your receipt.

I’ll then send you the Doberman Dan interview.

Capice?

Here’s where to get it:

www.legalformsgenerator.com

Ben Settle

A subscriber pushes the “panic” button:

“Hey Ben, my business partners and I are in a bad situation and need cash flow fast. We have already signed up for your email players newsletter but is there anything we can do right away to get cash flow coming in as of yesterday lol”

Y’all are in luck, chief.

That’s my speciality.

In fact…

(Cue up my Marcellus Wallace voice)

You ain’t got no problem. I’m on the mo’ fo’. Go back in there, chill them bigfoots out, and wait for my instructions which are coming to you now, di-RECT-ly.

And here they are:

1. Don’t panic!

Panic is the profit killer!

It’ll make you do truly stoopid things (I know this first hand because I’ve been the doer of stoopid things in situations like you described).

2. Start building a sublist

Today.

In other words…

Put up a squeeze page.

Tell your list you’re giving a kool-and-the-gang discount on one of your most popular products after you re-tool it (and yes, take this opportunity to take that product off the market and improve it).

3. Send your list to that squeeze page

Do this for a couple weeks via email.

Every day.

Using my methodology which you’ll soon be learning.

4. Order the December “Email Players” back issue

Only current subscribers can buy it.

And, going by my experiences and testimonials I’ve gotten (including a couple recent sweet ones on FakeBook) you should be able to kick the ass of any short term cash flow problems you managed to get yourself into.

And that’s it.

OBEY me and prosper.

SPURN me… and struggle.

Capice?

Behold the power of “Email Players”:

www.EmailPlayers.com

Ben Settle

Lately I’ve noticed more and more people (and it’s cool) using the term “goo-roo”.

In some cases, even by goo-roos!

Dang.

You know what this means, right?

It means I’m a FOOL.

I should have trademarked that word back in early 2009 when I originally invented it (and yes, kids, I invented it, don’t let anyone tell ya different). Just think — I could get a bright, shiny quarter for every time someone uses the word!

Booyah!

I’d be in the catbird seat, baby.

Hey, while we’re at it…

Here are a couple other words/terms I invented:

“ex-spurt” (i.e. fake expert)

“The green stuff” (i.e. money)

I gots more.

But I don’t wanna see them all bastardized just yet.

Anyway, let’s get busy:

I’m in an extremely chipper & generous mood today.

Why?

One reason is because this weekend something really cool happened that cleared a lot of junk out of the “basement” I’ve been carrying around inside for months (and even YEARS, in some cases), that’s been holding me back. I’ll spare you the boring details, but the last couple months have been pretty hair raising for ya boy here

So, here’s the dealybop:

(I did NOT make up that word)

I have a product called “The Copywriting Grab Bag”.

It’s not really a copywriting “system”, yet in many ways it very much IS a system. And it is (in my humble, but ACCURATE, opinion) one of the deepest, and most comprehensive copywriting products on the market.

And I feel like having a sale for it.

A big old fatty discount sale.

So for the next few days only you can get it for $100 off, and with free shipping worldwide.

Go here for your copywriting lovin’:

www.CopywritingGrabBag.com/basement

Ben Settle

P.S. Some of the people who have given it testimonials are Ken McCarthy, Terry Dean and old school info-publishing millionaire badass TJ Rohleder, as well as copywriters who have worked for Anthony Robbins, Apple Computer and Jim Cramer (of MSNB’s “Mad Money”).

So it’s no fluke, mi amgio.

Just pure hardcore copywriting training.

Meaty stuff, too.

Takes YEARS to absorb it all.

And no, there are no refunds.

So if you’re a timid little rabbit when it comes to these things, go ye elsewhere.

Real men (and women) only:

www.CopywritingGrabBag.com/basement

“Sooner or later I rub everybody the wrong way.”

-Jack Burton
“Big Trouble In Little China”

I’ve said it before:

Making a living isn’t the ONLY reason to write daily.

One of the other reasons I do is my quest to become a master communicator in general. Yes, I have problems in this area — and always have (I know… you thought I was perfect… and please, feel free to keep believing that…)

This is ESPECIALLY bad talking one-on-one.

(Ever hear me try to pronounce things? It ain’t pretty…)

But sometimes even the written word flubs me up, too.

Example:

Once upon a time, I was communicating with a woman I’d been seeing, and I made a (seemingly) flippant remark that was really intended as a compliment but sounded like (from the way I worded it) the ultimate insult – doh!

The point?

Words have great POWER, baby.

The power to build and destroy.

To hurt and heal.

To make someone feel like a million bucks… or like a pee-drenched penny stuck to a public restroom floor.

In business this can cost you $$.

And it can cost ya in other ways, too.

So learn from your pal Ben’s mishaps.

That’s why I’m here, my son.

OK, enough.

Let’s get down to bid’niz:

If you want in on the June “Email Players” issue, good news:

You still have some time while they’re being “prepped” for printing.

But you gotta be quick:

www.EmailPlayers.com

Ben Settle

Listen…

Hear that?

That’s the sound of a thousand goo-roo fanboys typing away thinking they are doing something proven and “tested” in their emails… but are really just following the random whims of others.

Here’s what I mean:

I’m a big fan of Jon McCulloch’s emails.

And recently, I noticed he was doing something with his emails I always (foolishly) assumed was taboo. And that is, instead of wrapping his lines and making them REALLY short (60 characters or whatever, like every goo-roo and his mother has been saying you MUST do since the invention of email marketing) he was just letting them go full length.

No wrapping the lines.

No caring about line breaks or anything.

I thought, “huh, that’s interesting…”

I’m all about breaking rules, after all.

And so, I told him I’d start doing the same to see what happens.

If nothing else, it makes emails look far more personal.

After all, do you “wrap” your lines with hard carriage returns in emails sent to friends or family? And while I’m not split testing it (I care mostly about sales trends over time), I have not noticed any decrease or increase in sales.

So now I do it because I LIKE it.

And no other reason.

Which brings me back to the goo-roo fanboys.

Since doing this, “suddenly” others are, too.

Ain’t that a hoot?

It’s especially amusing because some of these people not wrapping lines are the “reverse engineers” probably going around telling their goo-roo fanboy friends “Ben Settle tested doing this…”

Uhm, no, Sweetie.

I just like doing it.

Such is the mind of the goo-roo fanboy.

Never thinking.

Always struggling.

Ever amusing.

Moral of the story?

Emails are not “static” sales letters.

It’s far more important to get them out consistently than testing and measuring every jot and tittle.

Try different things.

Go outside the box.

Live a little, Bigfoot.

And, when you’re ready to take it to the next level (and make some real dough) subscribe to “Email Players”.

Today’s the June issue deadline.

A perfect “jumping on” issue.

(See my last two emails for why.)

Go here next:

www.EmailPlayers.com

Ben Settle

Check out this comment I got from Jim Yaghi after he started using the cool “lightning speed” email writing secret I’m teaching in the June “Email Players” newsletter (which goes to the printer Friday):

so bro,

you know how i told you i got clickbank leads and they weren’t converting?

i used your [name of secret technique I’m teaching in the next issue] research method along with a template and been producing emails specifically relating to clickbank and it’s been producing 1-2 sales a day.

you’ve made me a lot of money, i feel bad that you’re not getting a cut haha 😛

but not TOO bad lol

my Clickbank leads are getting as many as 2 emails a day and they’re warming up from COLD traffic pretty quick as a result.

that’s all…just wanted to share my excitement 😀

I’m telling you, this works!

[NOTE: 1-2 sales per day may not sound like a lot, but his list was small, his product was higher ticket, and before doing this he’d only gotten maybe 1-2 sales per week…]

What’s that?

You’re STILL not convinced?

You STILL think I’m hyping things up?

You STILL SPURN me on how powerful the info in my newsletter is for exploding (even doubling) sales?

Oh ye of no faith.

How about this, then:

Just two nights ago (publicly, on FaceBook) “Email Players” subscriber Eddys Velasquez told me he used the December issue (about how I launch products using just email — available for sale ONLY to current “Email Players” subscribers) to make a little under $10k in 5 days and then, a few days later, another $6k in 4 days.

That’s $16,000, in just 9 days.

Not too shabby, eh?

Obviously the Force is STRONG with my subscribers.

More:

I’ve plotted out the next 4-6 months worth of issues. And, I have no problem saying the info I’ve been teaching in the newsletter has put a lot of $$ in peoples’ pockets (last month more than one person said “I can’t believe you’re teaching this and not keeping it to yourself” due to a couple of the tips inside).

But the upcoming stuff will make the last year’s issues look like amateur hour.

All of which means this:

If you want in, I suggest taking the plunge today.

Every day you don’t know this stuff you’re losing sales.

(As long as you implement the info, of course, even I can’t make money from emails that are never sent…)

Bold statement?

Hey, it’s the trufe, baby cakes.

More SALES.

More PROFITS.

More FUN.

That’s the way me and my boyz roll.

Join the good times here:

www.EmailPlayers.com

Ben Settle

In another market (I shalt not name publicly, due to the growing number of Ben Settle email copycats skimming the shadows) I have been SERIOUSLY lazy.

And that laziness is costing me $$.

lots… and Lots… and LOTS of $$.

How much $$?

I don’t know.

But it’s lots.

How do I know?

Because I just crunched the numbers… and the auto-responder clocks in at almost a 24% conversion (leads to cash-in-the-piggy-bank-$ales). I calculated this not with any fancy analytics or testing software. I simple divided the total number of sales by the total number of leads that are or have been on the list since day 1. (They have to opt in before seeing the sales letter.)

It’s crazy how dumb I’ve been with monetizing that.

Talk about loco!

(Learn from my mistake, son.)

Anyway, I’m fixing that now.

But, let’s rap about how that auto-responder pulls in so many sales.

There are 3 big reasons why:

1. 94 email sequence (3+ months of DAILY emails)

2. The auto-responder sequence was built using (of course) the system I teach in “The Email Players Playbook” — which you get as a gift when subscribing to my “Email Players” Newsletter — www.EmailPlayers.com

3. The exact technique I used in many of those emails

A technique so simple it’s almost funny.

And it works like gangbusters, too.

In fact, it let’s me write emails FAST (4-5 minutes or less) without wondering if my subject lines or themes are going to “connect” with the market and without “swiping” other ads or emails like the wannabes do.

This technique has made me lots of sales.

(In various markets).

And, I debated teaching it at all.

I shudder at the small army of faux email experts who will “suddenly” start teaching it publicly to make themselves look smart and then (as they always do) ABUSING it, thus ruining it for the rest of us.

But, ultimately I gave in.

And it’s going to be in the June issue.

This bad-boy goes to the printer Thursday.

Those who subscribe before then (June 1) will learn this secret and profit immensely from it.

Anyway, more on this technique tomorrow.

In fact, I’m gonna prove just how profitable it is.

Until then, subscribe in time here:

www.EmailPlayers.com

Ben Settle

Yeah, yeah, yeah…

I know, I’ve been talking a lot about my favorite show “Breaking Bad” in the hallowed pages of these emails lately. And recently, my fanboyism for the show has paid off in spades as “Email Players” subscriber Tobin Poppenberg recently sent me a t-shirt with a figure drawing of the show’s main character “Heisenberg.”

You can see it by clicking here.

(I’m quite proud of it ha ha)

By the way, side note #1:

The quickest way to get my attention is to buy me stuff like this.

I’m shameless like that…

Side note #2:

If you’ve never seen the show, the shirt probably looks dorky. But, I can assure you, it’s kool and the gang.

Anyway, is there a point to this?

Of course there is.

It’s all in the shirt, baby.

You see, the guy on the shirt “Heisenberg” in the show has gained a sort of cult-like following amongst the meth-using and dealing underworld. Nobody (alive) has really seen him, and so all people had was a vague drawing of what he looks like.

And he’s a legend in a sense.

Something larger than life.

Not just a man… but an icon.

A man to be feared… and respected.

And as a result, he attracts the attention of everyone from competition (like a billion dollar drug cartel)… to the DEA (who he continues to elude)… to thousands of “fans” of his product.

It’s not all that different online.

Especially when you use my email system.

Do email the Settle way and you start attracting all kinds of attention, and become kind of a “legend” in your own niche(s).

Some of it good.

(Like JV partners, clients, colleagues, etc).

Some of it bad.

(Like idiot copycats, jealousy, etc).

But attract attention you will.

And with that attention comes more sales.

More customers.

And, yes, more profits.

So sac up, Heisenberg.

Get those emails out.

And, when you’re ready to play with the big boys, go to:

www.EmailPlayers.com

Ben Settle

P.S. Next issue (coming up soon)…

I’m going to show you how to legally get other people to write your emails for you… without them even knowing it (and without copying other emails). Also going to hand you a bunch of cool subject line templates… and a proven way to “reanimate” dead buyers on your list who haven’t bought in a while (or any leads who haven’t heard from you in months or even years).

So much information.

All packed into one issue.

But, only if you subscribe in time at:

www.EmailPlayers.com