Ben Settle

Sometimes I actually get emails that say things like:

“Ben I don’t waaaaant to do an email every day, can’t I just keep doing it once every month or whenever I have something important to say or when I have something to sell?”

And the answer is always the same:

Yeah, go ahead.

Mail once per year for all I care.

But if you want to as much as double your sales (like a lot of frequent emailers do) then you gotta sac up and mail more.

IMH(BA)O this is mandatory now.

Especially in this flakey economy.

It’s sort of like in the TV show “LOST”. There was a plot gimmick where this dude stuck in an underground bunker on the island had to push a button every 180 minutes or the island would blow up (something like that).

It didn’t matter if he was tired.

Or if he “felt” like it.

Or even if he wanted to do it.

None of that mattered.

What mattered was pushing that stupid button every 180 minutes (night and day) to stay alive.

And so it is with your business.

You can’t rest on your can.

In my opinion, you gotta keep pushing that button each day. Specifically the “send” button — writing an email to your list designed to sell, but that also makes people want to read your email and KEEP reading them ongoing.

We’re talking 15-20 minutes per day — max.

If you don’t know how, check out the “Email Players” newsletter:

www.EmailPlayers.com

But definitely write more emails.

Push the button already…

Ben Settle

Talk about ironic…

Many people weeping and gnashing their teeth over building their email lists are already extremely good list builders. Much better at it than they give themselves credit for. I’d even call some of ’em EXPERTS at it.

There’s just ONE little problem.

One TINY little “snag”:

They’re building the WRONG list.

Here’s what I mean:

Instead of sending emails out plugging their products, they send their lists (on a disturbingly frequent basis!) to someone else’s website. For example… they’ll send ’em to FaceBook. Or YouTube videos. Or Amazon. Or Warrior Forum Special Offers. Or affiliate offers, etc etc etc…

Not saying this is ALWAYS bad.

There are times when that makes sense.

But to do it regularly?

Or even more than once in a while?

Seems a tad… skewed… to me.

After all, there’s a lot MORE power (and profit) in having your own product and website and mailing your list about it every day, instead of someone else’s.

I know I know!

It’s not very shiny-new-objecty, is it?

But I’m fairly certain you’ll put more of the green stuff in your hot little pocket doing that than you will by sending the people already inside your store (near the cash register!) to everyone else’s store and cash register.

Anyway, just my opinion.

You can, of course, do whatever you want.

But if you want to build your own list to mail and profit from, check out the next (October) “Email Players” issue.

It’s ALL about list building.

And it goes to print soon.

Get it (while you can) at:

www.EmailPlayers.com

Ben Settle

Last week Doberman Dan had me on his private coaching call teaching how to break free of freelancing (or working for someone else), and going full time online with your own business.

A merry time was had by all.

But one thing discussed was especially valuable.

Something everyone can do.

And, I daresay, something everyone SHOULD do.

What do I speaketh of?

Paying yourself first.

But wait!

I’m not talking about this from a financial point of view (although I believe that’s also mucho important).

Here’s what I mean:

When I was doing client work I ALWAYS did my stuff first.

In other words, no matter how much work clients threw at me (and when I was on retainer this was crucial) the first hour of every day was MINE to work on my own projects.

No, clients did not always like this.

But tough titty for them.

Hour #1 belonged to me.

Did it make a difference?

Hellz yeah!

And yet, it’s the OPPOSITE of what most freelancers do. Usually people pour all their energy and time into their client’s stuff first, and then hope they have the energy to do their own stuff later (when they’re tired, burned out, etc).

Big mistake.

Big, big, BIG mistake.

I always gave my stuff #1 priority.

Client stuff came second.

I’m not saying to shirk doing a good job.

I’m just saying to pay yourself first.

Hey, this tip may not be “sexy.”

But it’s got TEETH.

Big SHARP teeth.

And the payoff is enormous.

Of course, in my case, the first hour was writing an email to my list (actually, two lists).

Shocking, huh?

IMH(BA)O email is TOPS.

The #1 MOST profitable activity.

To learn how I do it, go to:

www.EmailPlayers.com

Ben Settle

It’s amusing when people challenge me about video vs email.

As far as I’m concerned, there’s no contest:

Email wins with a sucker punch.

In fact, one of my friends who LOVES making videos (and teaches it) recently put me to the test and used my 30-day email game plan (found in “The Email Players Playbook” which is sent to Email Players subscribers).

Here’s what happened…

Hey Ben

I am $290 richer today because of you…all from one email!

Here is what happened and how I did it.

In one of my niches, I sell a home business for $459. I had about 3 months of autoresponder messages that were doing so/so. People were joining and buying “some” stuff. However, I took your 30 day challenge and wrote “Settle Style”. You know I am a video guy and don’t like to write but I did it and LOVED it.

It was actually a lot of fun.

I opened a spreadsheet and wrote out 20 email subject lines.

This was HUGE because it helped me to get in the writing momentum.

By the way, this was last week (Sept 6th).

One of my emails was for a free coaching call with me. I got several people to respond. One of them was E.J. who I had spoken to in the past. We did a quick call. As of 12:26 pm central time today, September 9th, E.J. from New York signed up into my business.

I made $290.

Pretty cool right?

One email…that took me literally 5 minutes to write, made $290.

I had to let you know…

God Bless

Dave Dutton

How do you like them mangos?

This is just one of many examples why in my humble (but ALWAYS accurate) opinion, if you’re not using email, you’re leaving mucho $$ on ye olde table. Plus, to make it even easier, you can get the exact 30-day email game plan Dave used in “The Email Players Playbook” by subscribing to the “Email Players” newsletter (new subscribers get it as a gift).

Details at:

www.EmailPlayers.com

Ben Settle

P.S. The October issue goes to print soon.

It’s all about list building.

If you want some simple (and free) ways to build your list, here’s what I’ve been doing lately — all handed to you on a 8.5 X 11 paper platter:

www.EmailPlayers.com

Guess I’ve been holding out on you:

“Ben, how come you don’t talk about email subject lines very much? I want to know how you come up with subject lines that get opened!”

He’s right!

I haven’t talked about subject lines in ages.

So today I thought it’d be fun to show you some headlines from one of my favorite subject line “field manuals” that can help you create all the subject lines you can eat. Below are a bunch of headlines from my favorite tabloid (“SUN”).

Read ’em.

Swipe ’em.

Profit from ’em…

9 dangerous signs women should never ignore

Diver is almost dinner for giant ocean monster

Monkeys Infect U.S. Lab Techs With New Deadly Virus

Got mold? Some Foods are still safe

Chew your way to a slim figure

Fight over dentures lands dentist in the clink

Dancing for the dead
strippers send loved ones off with a smile

Teen tycoon sells internet biz for $100 million

New cell phone looks good enough to eat

How you can rescue a hypothermia victim

Goliath Was A Midget!
Bible scholar’s shocking claim

5 signs your man needs to see a doctor

Texas man buys $300,000 mansion for just $16
Obscure law lets him move into foreclosed home for pocket change

Four surgeries to avoid at all costs

5 ways to boost your energy — without caffeine

Does Hillary Have A Robot Double?

11 foot python wreaks havoc on farm

Okay, that’ll do it for now.

I get a lots of ideas from SUN, and methinks you will, too.

For advanced email training, zip over to:

www.EmailPlayers.com

Ben Settle

P.S. The next “Email Players” issue is about list building.

After all, if you don’t have a list, then writing great emails is about as helpful as going to a bank you don’t have an account with.

It mails in a couple weeks.

To subscribe go to:

www.EmailPlayers.com

Lately I’ve been studying a true marketing genius:

Barry Maher.

Barry is a world class sales trainer whose clients include everyone from ABC, Capital Cities and the American Management Association… to Fuji Film, the National Lottery of Ireland and Verizon (and a bunch more, but you get the point). He’s also been featured in USA Today, the New York Times, Business Week, Success and the Wall Street Journal.

Anyway, I dig this dood’s style.

Especially his quote:

“Your business is kind of like sex. If you’re not enjoying it, you’re probably not doing it right.”

So true.

So very, Very, VERY true.

ESPECIALLY when it comes to email.

People constantly ask how can I write an email per day? (Actually, I write more than one per day…) My response is always, “dude, how can you NOT write an email per day? Don’t you know how much FUN you’re missing out on?”

I couldn’t do this if it wasn’t fun.

These days I almost HAVE to do it.

It’s fun and even therapeutic.

When I get up in the morning and work on an email (I email multiple lists in multiple niches) before anything else, it’s like eating dessert first. (And, let’s face it, the extra sales are fun and “therapeutic” too…)

But I ain’t the only one who thinks like this.

Many of my students do, too.

They’re thrilled to possess this skill, do it each day and see extra sales (sometimes lots of extra sales) roll in as a result.

Hey, you can do it just as easily as we do.

No natural talent is required.

No long hours needed.

We’re talking 15 (maybe 20 minutes, 30 at the most) per day. It’s one of the things I teach throughout the “Email Players Playbook” — which you get as a gift when you subscribe to “Email Players.”

Yes, the newsletter is expensive.

And no, it’s NOT for everyone.

To decide if it’s right for you, go to:

www.EmailPlayers.com

Ben Settle

P.S. One of my subscribers said the first issue alone will put an extra $500 in his pocket shortly (and much more $$ in the future).

The point?

If you use the info, it should not “cost” you anything.

It should make you a bundle.

Here’s where to go next:

www.EmailPlayers.com

Everyone is so lady ga-ga over video these days.

Even to the point of evangelizing it — “text is dead if you’re not using video then you’re finished, you’ll never last online.” (No joke, I’ve seen people say that.)

But is it true?

Do you HAVE to use video?

Not even close.

And it’s funny that the people who most often parrot the “video is king” advice are people who sell a product or service about video.

Don’t get me wrong…

There’s nothing wrong with using video.

Frankly, I should do more of it.

And it CAN make you lots more of the green stuff.

But here’s something to consider:

Recently I was talking with my pal Jim Yaghi about email marketing (he’s one of my recent “disciples” on the subject — I now have him emailing DAILY and he’s making lots more $$ as a result, just thought I’d throw that in…)

Anyway, he lives in Jordan.

And he was telling me he can’t even watch a lot of videos.

Why?

Because he says they have a limit on monthly bandwidth where you cannot buy all you want like here in the US. A lot of countries do this, too, I’m told. And that being the case… you think they’re gonna screw around watching your big ol video pitch with the “bouncing ball” where you follow along word by word as they read their pitch into a screencast?

Probably they would if they could.

But many people can’t.

Only so many “bytes” are allowed per month.

Thus, potential sales are lost.

Does this mean you should not use video?

Not at all!

Use it!

It can make you a lot more sales in some cases. But don’t forget all the customers who WOULD have bought had they seen your story/product/offer if they COULD watch video, but can’t due to limitations beyond their control.

Just another reason to use email.

Even a LONG email is only a few “bytes.”

Easily read anywhere.

On any connection.

And on any device.

For more on email, check out:

www.EmailPlayers.com

Ben Settle

Oh how people stress over writing emails.

I know one bloke who says he WANTS to write more emails (he knows full well how much of the green stuff it will make him if he mails regularly) but he gets hung up on getting it perfect.

He spends HOURS on one email.

Obsesses over every word in his subject line.

And yet, he’s lucky to get one email out per week.

(Usually, it’s one every two weeks…)

It’s nutzo.

He makes money every time he sends an email, but only mails once every couple weeks?

What’s wrong with this picture?

But he ain’t the only one doing this.

If you’re in his shoes where you want to start making more smackola with emails then realize this: It’s better to mail out daily “B” emails (even “C” emails!) than it is to sit and try to write a perfect email and get nothing out.

Hey, I’ve written thousands of emails.

Made clients boatloads of sales.

Done pretty good for my own products, too.

But you know what?

Even I can’t profit from unsent emails.

(Shocking, eh?)

If you need help writing emails check out “Email Players.”

It’s NOT for the timid.

(i.e. 99% of Internet marketers.)

But the “Email Players Playbook” (you get free upon subscribing) ALONE is already helping people make more sales.

The details are at:

www.EmailPlayers.com

Ben Settle

Lots of people complain about “info overload.”

And really, I don’t have much patience for it.

This is why the “Email Players” sales letter — www.EmailPlayers.com — makes it abundantly clear that people who buy everything and never actually USE the info (and just whine like mules about “info overload”) are not welcome.

For one thing, they’re buying into a myth.

What do I mean?

Well, people who actively build their business don’t get info overload. If you’re implementing info that’s making you money then chances are you’re not overloaded with info… you’re UNDERloaded with it. It’s like pay-per-click… when you get an ad that makes a profit you don’t complain about spending too much, if anything you complain because you can’t spend more!

And so it is with good information.

If you use it, it can make you money.

If it sits on a shelf, it won’t make jack.

That’s why it’s easy to tell who’s serious and who’s not.

Serious people WELCOME good info.

Non-serious people complain about it.

It’s hard for me to understand people like that.

But there it is…

Ben Settle

P.S. The first “Email Players” newsletter goes to the printer tomorrow. If you want in before it ships, subscribe today while there’s still time:

www.EmailPlayers.com

(It’s PACKED with info, if that’s a problem, don’t bother…)