Ben Settle

The “Email Players” newsletter is live.

If you subscribe before Sunday at midnight, you can subscribe at a discount ($77/month instead of $97/month).

Here’s where to subscribe:

www.EmailPlayers.com

Ben Settle

P.S. Recently I got a LinkedIn testimonial from an entrepreneur I have a TON of respect for about the emails I write (he’s easily one of the most “street smart” entrepreneurs I’ve ever met).

Anyway, here’s what he said:

“Sometimes I don’t even open emails from Ben they make me want to spend money so bad…he understands buyer psychology better than ANYONE I have ever worked with. He not only can craft amazing sales copy… he can craft copious amounts of it seemingly at ease. It calls to mind the way Mozart supposedly wrote symphonies… it just seems to flow out of him. Wow.”

-Jeff Lerner
Ranked As One Of The World’s
Top 500 Home Business Entrepreneurs

I can show you how I do this, if you want.

It’s what “Email Players” is essentially about.

To subscribe at a discount go to:

www.EmailPlayers.com

I think I discovered a new health problem:

“Email Anorexia”

It’s just like regular anorexia — except it ain’t an eating disorder, it’s an email disorder.

Here are some symptoms:

• Scared to email frequently

• Analysis paralysis when writing

• Can’t focus for 15 minutes per day to write an email that generates sales

• Perfectionism

• Only mail when something to sell

• Afraid of people unsubscribing

There’s more.

But those are the main symptoms.

And you know what?

If you have this condition you are (intentionally or not) STARVING yourself — like an anorexic — of some serious coinage.

I know this firsthand.

I spent my first 7 years online an email anorexic.

Only mailing once in a while. Freaking out whenever someone unsubscribed. Analyzing every word and sentence of an email — afraid to send it unless it was “perfect.” Spending hours (when it should only take 15 minutes) on an email.

Luckily, email anorexia IS a curable disease.

All you have to do is take action.

Immediately!

Yes, you will stumble at times.

(So what? Happens to ALL of us…)

But the more you do it, the better you get.

Just like anything else.

If you have email anorexia, then hear ye this:

“Email Players” is the cure.

Let Doctor Settle get out his prescription pad each month and administer a booster shot of info that gets you sending regular emails… creating your own fan base of great customers… and profiting in a way that’s steady, efficient and… yes… FUN.

“Email Players” launches tomorrow.

I won’t say it’s for everyone.

But who knows?

Could be just what the doctor ordered…

www.EmailPlayers.com

Ben Settle

One of my favorite books is “The Game.”

It’s by writer Neil Strauss and it’s about how he went from someone who was basically a “girl repellant” to being one of the most famous guys in the entire pick-up artist community.

Very good book.

And, for marketers, it’s especially useful.

No… it’s not a “how to” book or anything like that.

But, there are many “how to” lessons embedded within its hallowed pages for the eager marketer wanting to write better emails, ads, etc.

One of my favorites is “peakcocking theory.”

The “what” theory?

Peacocking theory, stud.

This is where you wear something outlandish or “showy” (like a pair of gold shoes, a big weird looking hat, an obnoxious glowing necklace, whatever you want) that makes you stick out and differentiate yourself from all the other guys in the club.

The chicks dig it.

And it works especially well in marketing, too.

This is one reason I mail DAILY.

It’s the ultimate “peacocking” online.

Yes, it makes you look weird to the masses.

But it makes you stick out.

It makes you the ONLY person getting any real attention.

(If you do it right, at least…)

And it increases your chances of, uhm, scoring.

Anyway, something to think about.

If you want to get real good at this sort of thing (using email to stick out) then gird up your loins for the “Email Players” launch on Thursday.

My guys (and gals) will have a serious advantage.

Plus, launch day subscribers get in at a discount.

For more details, go to:

www.EmailPlayers.com

Ben Settle

I’m a big fan of the “F word.”

I like to shout it at my email students.

Brag about using it.

And, even though it WILL offend a portion of your list (and make them want to unsubscribe), those who start using the F word in their email marketing all tell me they see their sales go right through the roof.

Wait a minute…

What’s that?

You think I’m joking?

Oh… you think when I say “F word” I’m talking about the old Anglo Saxon word for fornicate?

But that’s not the F word I speaketh of.

I’m talking about the OTHER F word:

“Frequency”

Frequent contact is KEY to big profits online.

That constant (preferably daily) follow-up can quite literally double your sales in some cases (depending on your list, product, and how well you can write emails, of course).

It did for me when I started mailing daily.

And it has for others, too.

And guess what?

My Email Players newsletter launches Thursday — and one of the “perks” you get when you subscribe is a book (called “The Email Player’s Playbook”) that shows you many of my best secrets for writing lots of emails without struggle or “writers block” (I’ve sometimes written over a dozen emails in a day, and it was never a big deal).

It also has an email marketing calendar in it, too.

I tell you exactly what kind of email to write on what days.

Very simple.

And, very profitable.

All you have to do is put in the effort.

Anyway, launch day subscribers are in at a discount.

More info at:

www.EmailPlayers.com

Ben Settle

Check this bad-boy out:

Recently I read an article about the dude who created “CD Baby.” There was lots of interesting info in the piece. But one thing stood out like a lumberjack in a pink bikini:

His take on “sensitivity” training.

Here’s the short version:

Basically, as his company grew, he started getting bombarded with consultants and “experts” insisting he implement a bunch of sissy corporate policies like “sensitivity training.”

He told them to bugger off.

And it’s a good thing he did!

These programs are NOT good.

Frankly, they’re evil.

And any consultant recommending “sensitivity training” should be physically (and literally) thrown off the premises. (If anything, businesses need INsensitivity training, but that’s a subject for another time…)

Point is get the leeches out of your sight.

They’re trouble.

I’ve seen businesses do these programs and all it did was let the predators rise to the top faster.

The result?

Rampant back-stabbing.

The best workers being fired (or quitting).

Office politicians savaging morale.

No thanks, Mr. Consultant!

Think I’ll pass…

Ben Settle

P.S. Gearing up for the “Email Players” launch next week.

If you subscribe during the launch you’ll be able to subscribe for $77/mo instead of $97/mo (yes, this is a high ticket training letter — and definitely not for people indoctrinated with sensitivity training…)

Hit the link (hard!) below to read about it:

www.EmailPlayers.com

Lately I’ve been on a “news fast.”

This means I’m simply not watching, listening or reading the news (other than certain entertainment news or industry news).

Why would I do this?

Shouldn’t I be kept abreast of what’s going on out there?

No way, Jose.

Here’s why:

A few years ago, I wrote an ad selling a product showing people how to buy large ($1 million or higher) businesses without using any banks, credit or your own cash.

There was a LOT of cool stuff in the course.

But I’ll never forget the author saying (paraphrased):

“During recessions, stay the hell away from the news.”

His reasoning was the news is negative.

After all, their mantra is “if it bleeds, it leads.”

And when you’re in business, you need to FOCUS on yourself and your business more than ever — and not get distracted by all the doom & gloom. In fact, it’s his contention that, if you simply ignore the news, you will almost automatically be more successful.

And you know what?

I have found this to be true.

For one thing, you’re more focused.

Your productivity goes through the roof.

And you won’t have that gnawing anxiety the news idiots constantly beam through the airwaves to keep you glued to what’s going on.

Hey, do whatever you want.

But for me it’s game time.

And I plan on winning the game…

Ben Settle

P.S. Another reason I’m avoiding the news is because I’m laser-focused on writing “Email Players” issues — working to make it the most valuable training letter of its kind.

Details at:

www.EmailPlayers.com

Here’s a zinger of a subscriber comment…

“Ben I’ve tried to connect with you on various social media sites and noticed you take a very long time to befriend me back and don’t follow very many people on Twitter. No offense but you’re kind of a narcissist on social media, that’s my friendly opinion 🙂 “

Agreed.

But don’t take it personally.

It’s not you, it really IS me.

You see, a little while back one of my friends urged me to take one of those personality tests just for S&G’s and turns out I’m a dyed-in-the-wool “INTJ.”

Some people had been telling me this for years.

(Guess they were right…)

I’ve heard we’re what the scary villians in movies are based on.

Detached.

Aloof.

Always living inside our own minds.

In fact, most Hollywood stories do evolve around an evil villain (INTJ) threatening the old order, so a nice guy comes around to save it, then everyone is happy again to preserve the precious “status quo” which my brood tends to despise.

We can’t be bothered by social pleasantries, either.

Not enough time.

(We got a world to conquer, after all…)

Seriously, though — we’re the kind of people who are FAR more interested in the endless string of random problems/solutions/experiments/questions circulating around in our brains at any given time than making “small talk” on FaceBook or Twitter or whatever. (It’s like Ralphie in “A Christmas Story” when he’s waiting to see Santa, his mind intensely focused on asking for the Red Ryder BB gun and his response to the girl hitting on him in line is… “leave me alone, I’m… thinking…” haha)

I suppose this carries over to social media, too.

Frankly, I find a lot of it amusing.

Especially the social media goo-roos with 900 photos of themselves, with 350 videos, etc, constantly prattling on about their feelings and being “social”, blah blah blah

Hey, we ALL have annoying faults.

So let me make mine abundantly clear:

I’m not social.

I’m quite antisocial.

Which is probably why I prefer Twitter — since it’s only 140 characters and it forces us all to get to the point, with less noise.

So that’s the deal.

Never take my social media aloofness personal.

If anything, it’s all in my head…

Ben Settle

P.S. I also happen to think INTJ’s make the best email marketers, too.

I’ll explain why some day.

But first, head on over to…

www.EmailPlayers.com

So I’ve been studying an “old school” sales master.

His name is Stan Billue.

Specifically, I’ve been listening to his course about selling by phone and it’s fascinating how many phone selling principles apply to email marketing. But one thing that stood out like a fart in study hall is when he cited statistics about how most people (I think 95%) who buy a product on any given day, did NOT wake up that morning planning to buy anything.

What does that mean for us?

Two things:

First, the low-hanging fruit is only 5% of your market.

The real $$ is higher up the tree.

And secondly?

Frequent contact wins the day.

Don’t know about you, but just knowing 95% of people who buy today did not wake up planning to buy anything (but will if the right offer comes by) has my heart a-tingle!

It means you have no real competition.

At least, if you’re mailing daily.

“But Ben, I don’t have the time!”

You don’t got 15 minutes per day?

I know people who whine about time while spending hours on FaceBook or Twitter. Yet somehow, when it comes to, you know, doing real work that’ll make sales (and not just friends), they can’t find 15 minutes?

No wonder so many struggle online.

Oh well.

Good for the rest of us, I suppose.

Ciao.

Ben Settle

P.S. “Email Players” subscribers get a book (called “The Email Player’s Cookbook”) with an appendix where I walk you through a 30-day calendar of exactly what kind of email to write on which day — along with explanation and an example of each email.

So, so simple…

To subscribe at a discount during the launch go to:

www.EmailPlayers.com

Lately, I’ve been getting asked about the difference between “The Crypto Marketing Newsletter” and “Email Players”.

Which should you join?

Which is better?

Methinks it’s time to ‘splain.

It breaks down like this:

Email Players is about… email.

And ONLY email.

Email is by FAR the most valuable skill I know.

I’ll take the Pepsi challenge against any other online skill (traffic, copywriting, whatever) with email any day of the week and twice on Sunday.

This is just my opinion.

But to me there’s no comparison.

Frankly, if you know how to do email (the way I teach, at least) you may not even have to concern yourself too much about having a “killer” sales letter since the emails do most of the heavy lifting for you.

Lately, I can’t even beat my own controls due to email.

Not saying it’ll be like that for you, necessarily.

But that’s been my experience.

In fact, I have an auto-responder and sales letter up for a niche product right. The sales letter gets, maybe, 2% conversion. But when they hop on the list almost 19% of them convert.

Quite a difference, isn’t it?

More:

“Email Players” teaches a rare, specialized skill.

“The Crypto Marketing Newsletter” is generalized.

Yes, Crypto is extremely valuable.

No doubt about it.

But it’s like the difference between a great doctor who’s a general practicer vs a great doctor who’s also a brain surgeon. If you don’t need brain surgery, you go to the general guy. But if you do need it… to the brain surgeon ye go.

And so it is with these newsletters.

To learn a premium skill like email, go with “Email Players”.

Otherwise, Crypto is cool.

Anyway, that’s that.

More “Email Players” info at:

www.EmailPlayers.com

Ben Settle