Remote Control Swipe File – Part 2

Since that “Remote Control Swipe File” post a while back, I’ve been getting flooded with requests for more.

Not being one who likes to disappoint you… I’m giving you 5 more not-so-easy-to-get ads to enjoy and learn from.

Ready?

Okay then, let’s roll:

1. Joe Karbo’s “Lazy Man’s Way To Riches” Ad

This one is a true classic — and one of the only full page newspaper ads selling a “how to make money” book to ever turn a profit during its day:

2. Ben Suarez’s “Astrology Today” Ad

This is an excellent example of a “disguised” ad — that looks (at first glance) much more like an interesting article than an ad.

This is also one of the 9 ads Gary Halbert told his son to copy out by hand and study in “The Boron Letters.”

Here it is, yours for the taking:

And here is another version of it:

3. Little Black Book “Bottom Line” Ad

This is a little book I got for free about 11 years ago when I subscribed to Men’s Fitness magazine.

The entire book is a mixture of great content and sales pitches.

This scan is the beginning of the book which tries to “butter” you up to buy Bottom Line/Personal.

I can’t imagine anyone not getting an enormous amount of value from reading it.

Check it out at:

4. Bruce Barton’s “The Book Nobody Knows” Ad

Everything I’ve read about Bruce Barton just blows me away.

This guy was a master at writing tight, persuasive copy that made people buy.

This ad he wrote for his book “The Book Nobody Knows” is just one example.

Honestly now… how can you read this short, intriguing little ad and NOT want to get his book?

5. Mike Marvel “Dynaflex” Ad

This is the ad that really taught me the value appealing to people’s sense of insecurity.

The copy sounds kind of dorky today.

But this ad (and many others like it) sold scads of bodybuilding books and products in the back of comic books.

Take a gander at it and you’ll see why:

Okey-dokey.

That’ll do it for today.

Until next time…

Ben Settle