Contrary to popular belief, I’m not anti-guru.
I think there are a lot of good ones out there (and have listed my favorite ones before on my site). And you can always learn something from just about anyone who’s had any kind of success (even if you learn from their mistakes).
So gurus are cool in my book.
It’s the goo-roos I don’t trust.
And one way to tell the difference between a legitimate guru and a mere goo-roo is EVERYTHING a goo-roo says is inflated.
Like, for example:
- Inflated sales numbers
- Inflated list size
- Inflated lies
- Inflated response rates
- Inflated claims about the number of people on a tele-seminar
- And so on, and so forth
Anyway, bottom line?
If you want a great “red flag” if someone is lying to you, just notice how much everything sounds inflated.
Do that, and you’ll be a-okay.
Ben Settle
