Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

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File under: Business Building, inner game

A transcribed Steve Jobs sound byte for your inspiration & instruction:

People come to me and they say, well, I want to be an entrepreneur. And I go, Oh, that’s great. What’s your idea? And they go, well, I don’t have one yet. And I say, well, I think you should go get a job as a bus boy or something. So you find something you’re really passionate about because it’s a lot of work. And I’m convinced that about half of what separates the successful entrepreneurs from the non successful ones is pure perseverance. It is so hard. You pour so much of your life into this thing. And there are such rough moments in time that most people give up. I don’t blame them. And it’s really tough. And it consumes your life. I mean, if you’ve got a family and you’re in the early days of a company, I can’t imagine how one could do it.

I’m sure it’s been done, but it’s rough. I mean, cause it’s a pretty much, you know, 18 hour per day job, seven days a week for a while. So unless you have a lot of passion about this, you’re not going to survive. You’re going to give it up. So you got to have an idea or a problem or a wrong that you want to right that you’re passionate about. Otherwise you’re not going to have the perseverance to stick it through. And I think that’s half the battle right there.

An admission:

I didn’t post this just for your inspiration & instruction.

I also did it for your inculcation.

Yes, my Pet, I have an ulterior motive.

And that ulterior motive is to prep you for two things:

1. A veritable onslaught of emails I’ll be sending over the next several days.

2. The offer those emails will be selling.

And that offer is my newest book:

“elBenbo Press”

It’s my entire high-ticket book & newsletter publishing/business model on a hot, sizzling plate. And while the marketer in me wants to say it’s “quick and easy!” it’s anything but. I took my sweet time with this 400+ page tome. I didn’t really have a choice. As I wrote it, I kept realizing just how complex & rife with “moving parts” my publishing methodology really is. So much so, I also realized while writing the ad for it even I probably would not use my own publishing & business model if I was to do it all over again.

Yes, it probably looks easy.

And it probably looks simple, too.

And once it’s all set up – not while setting it up – it very much is simple.

But none of it is easy at any phase of it, and it took me nearly 20 years to figure it all out, apply it, work the bugs out of it, and ultimately be able to articulate & teach it in a way anyone outside of my own inner psyche can follow.

Everything Jobs said above applies to my publishing model:

The 18 hour days.

The necessity of having extreme levels of perseverance.

And, especially, how it consumes your life.

I am up and working every day around 3 or 4 am. I rarely ever take “vacations.” And even when I do I’m still working, even if that means doing customer service, stopping to write an email on the fly on my phone at a rest stop or while eating, or putting some kind of fire out. I certainly don’t have anything on “aUtOpiLoT!” either, because for me it’s a true 24/7 operation.

Most marketers frown on this sort of thing.

And frankly, they are right to.

They are likely wanting a business that works for them, and not the other way around like I do.

I’m admittedly quite nutty in my obsession with what I do.

And thus, my methodology is admittedly nutty, too.

Anyway, I bring this up to hopefully scare off the Facebook-addicted marketing proles and hack-chasing new product junkies who will want to buy this book thinking they are “ready!” when they clearly & demonstrably aren’t. And it’s the same with anyone who blindly clings to split testing & tracking data with their statistically irrelevant numbers… or lack patience with mail & shipping problems… or who can’t make a business decision without consulting their Facebook friends, their life coach, or their horoscope.

All the above’d be far better off with a $17 “info publishing 101” eBook on Clickbank.

Especially since elBenbo Press is easily my most expensive book yet (over $1,000).

And it’s really only intended for the “berserker” customers in my World.

All right, enough of this.

I release the Kraken & launch it tomorrow at a small discount.

If you don’t want to read a lot of emails then for the love of the Almighty opt-out below or simply delete them as they come in. Whatever the case, if you don’t like reading or writing lots of emails don’t even think of buying the book. Because, while it only teaches the publishing side of my business (it does NOT teach the how-tos of email, copywriting, launching, etc, that’s what my other books are for — and the sales letter goes into more detail about that), my publishing methodology is dependent on sending lots and Lots and LOTS of emails.

i.e., if seeing 20 emails in a 5 day span gives you the runs, you ain’t qualified, Bunkie.

Nor should you even be on my list at this point, either.

Go haunt yet another Facebook group or whatever it is amateurs do all day.

Otherwise, I’ll see you bright and early tomorrow.

Rest up…

Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

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