Ben Settle

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File under: Business Building, Email Marketing, inner game

One of the tipping points for realizing it was time to finally high-tail it off social media a couple years ago — and Facebook in particular — was not long after one of my cousins posted some inane meme of Kermit the frog drinking tea, talking about ebola and the flu.

I already was 3/4 out the door due to Facebook whoring out private info.

And, also, because of its hivemind, “borg-like” nature infecting even otherwise intelligent people.

Not to mention it being a time-suck, even for those like me not on there very often.

But when I saw the Facebook hive mind in all its glorious action to such a silly degree with the Kermit meme, I figured it was high time to move on, lest I become like one of them.

In this case?

Merely questioning that sacred Kermit the frog meme — and in jest at that – set a bunch of people off, including a couple of my other cousins, one of who was particularly worked up over it, with some kind of bizarre hangup on the subject to the point I expect to see him in a hazmat suit at the next family reunion.

I can only imagine his shrieking hysteria with Captain Covid now.

He probably wears a mask while driving alone and slurs behind it while yelling at people in grocery store lines.

Anyway, getting some of these blokes worked up was mildly amusing and fun.

Especially since I was sitting in an airport bored on a long layover, anyway.

But, what was not amusing was seeing otherwise intelligent people — my own kin! — not being able to communicate without parroting the hive mind so precisely. It was like they were all reading from the same script word-for-word. Complete with the usual social media intellectually dishonest butchering of logic, showing an embarrassing inability to follow a subject and an object, and constantly moving the goal posts & getting off point to try to make another point to cover up the fact they really had no point in the first place. Not to mention resorting to having to make arguments with even more irrelevant hive mind generated memes, all topped off with a chest-pounding magnificent lecture about how “correlation doesn’t equal causation!” while linking to a newspaper article that didn’t even have a single source cited, and that was pure, not-even-trying-to-hide-the-fact, propaganda.

And those were just the more amusing highlights I remember.

Frankly, I didn’t even care enough about the subject to have an opinion. I simply asked a question about a Kermit meme.

The result:

You’d think I burned an effigy to their deity.

Actually, in some ways, I think I did…

Anyway, that’s when I had a Cartman (from South Park) moment when he saw the absurdity of the existence of Mr. Hanky the talking turd, and threw in the towel:

“Alright that does it.
Screw you guys, I’m going home.
Talking poo is where I draw the line.”

And so it is with Facebook especially.

Because at the end of the day, with all the virtue signaling, hive mind parroting, speech & thought policing, incessant de-platforming, privacy plundering, and news manipulating… not to mention the way it is designed (which it’s co-creator fully admitted) to have all kinds of negative effects on peoples’ brains & hormones… Facebook is nothing if not the digital equivalent of –

Talking poo.

“But Ben! I need it for list building!”

Do you, Mr. Spanky?

If so, you’re doing internet marketing wrong.

There have always been far more reliable ways to build lists than with social media.

Whatever the case, whether you stubbornly SPURN your King & Taskmaster elBenbo on this or not, if you want to sell with email and not rely on social media, check out my “Email Players” newsletter here:

Ben Settle

P.S. What do you do when you are convinced social media is clearly & demonstrably an overall net negative on society, and hate it with the passion of a thousand media talking head lies like I do?

You create your own social media platform, of course.

Specifically, for businesses wanting privacy & data protection, along with built-in mechanisms for rabid engagement and making more sales. Which is something “Email Players” subscriber, enterprise class programmer, & my business partner at Learnistic Troy Broussard are already actively cooking up for next year.

More on that later…

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

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