To help promote one of AWAI’s Copywriting Job Fair & Bootcamp we both spoke at a couple years ago, the great Brian Kurtz gave a testimonial about me.
And, part of it said:
“In a world of self-promoters and people who constantly tell you how good they are at whatever they seem to be good at, Ben is the antitheses of that…he mostly stays home and simply produces e-mail that consistently delivers as both content and promotion…and frankly, he’s so skilled at it, you rarely know which he is doing since he is always doing both.”
Anyway, here’s why I bring this up:
(Other than shamelessly showing off the props…)
Brian is easily one of the most respected marketing minds on the planet.
He was the Executive Vice President of the mammoth direct marketing company Boardroom, Inc, was the right hand man of the great Marty Edelston (who built that company from $0 to hundreds of millions of dollars per year), and has overseen well over $100 million in advertising via direct mail, email, internet, TV, infomercials, and pretty much every kind of marketing media there is.
He also has worked with pretty much every A-list copywriter alive today.
And, also, quite a few of the long deceased ones.
There isn’t a single player in the direct marketing world who doesn’t know, like, and immensely respect Brian and his accomplishments. So, for him to talk about the importance of combining content with promotion (something he and the genius copywriters he worked with pioneered in a lot of cases) like this is a testament to how important this skill is. It’s a skill you can also apply to any other kind of persuasive communication, too—including social media, videos, podcasts, sales copy, blog posts, articles, books, public speaking, and anything else.
And you know what?
This is the “backbone” of my “Email Players” methodology.
I teach it in the book you get with your subscription.
I teach it — directly or indirectly — in each issue.
And, I demonstrate it in every email I send to this free list.
To learn exactly *how* I do it, and not just observe and get the *what* I do, you’ll have to subscribe to the newsletter. And, if you want it with the coming January issue (which shows even more ways to do this), you’ll have to be quick about it.
I’m sending it to the printer tomorrow.
It’ll be too late.
Here’s the link to get it while you still can: