Ben Settle

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

Double Your Sales With Email

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Your Daily Email Addiction

File under: Email Marketing

Once upon a time (about 17 years ago) elBenbo’s crappy 1992 Saturn imploded. And, I needed a new car lickety split to get to work and around and about. So, I borrowed my uncle’s mini van and started looking for a car.

I didn’t have a lot of time to do it, though.

So, I asked my uncle’s advice.

My uncle has always been a seasoned salesman (real estate sales, MLM sales, and other kinds of hardcore selling).

And, he told me:

“It’s not going to do you any good, but the best time to shop for a car is when you don’t need one.”

He then proceeded to tell me why:

Like, for example, you’re not rushed or needy with the sales people.

You can find much better deals.

You are more likely to be able to pay cash due to the better deals.

And a whole list of other benefits I couldn’t take advantage of because I was dirt broke and I was in a hurry and really did *need* a car as soon as possible.

Short story long:

I ended up getting the worst kind of car, at the worst kind of price, with the worst kind of terms, for the worst kind of loan… and learned a very valuable lesson about buying cars.

But, not just a valuable lesson about buying cars.

A valuable lesson about a great many things.

One of which is about content creation.

And as far as content creation goes, when it comes to creating content I have the same attitude I now have about buying cars:

“The best time to create content is when you don’t need it!”

The reasons are as numerous as buying a car when you don’t really need one. Like, for example, by pre-creating content far in advance, you will have plenty of options for offering unique bonuses. For products to launch. For opt-in bribes to test. To generate money for charities (if you like doing what I do — offering to give someone a valuable bonus if they donate a certain amount of money to a cause and send you their receipt by a specific deadline), if you want some extra premiums to offer for a launch or affiliate campaigns, and the list goes on.

And this is why you ideally are always creating content.

All the time.

Even if you won’t be using that content until months later.

Which brings me to the pitch:

The December “Email Players” issue.

I write about a simple way to churn out all kinds of content regularly so you never have to worry about needing it when the times comes. I won’t say this method I reveal is a “secret”, mostly just common sense. But, it’s something I’ve been doing all year and it’s used by many other high-content creators — including a chick I know of who did it while waiting at the doctor’s office to have her bewb job serviced.

Anyway, you can read about it in the December “Email Players” issue.

But, only if you are subscribed.

And, only if you are a subscribed before tomorrow’s looming deadline.

Here is the link:

Ben Settle

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

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