Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

Double Your Sales With Email

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Your Daily Email Addiction

Last week I re-watched “The Dark Knight Rises”.

And during the first fight between Batman and Bane, when Batman gets his back broken, Bane is monologuing, and Batman throws some smoke bomb things. Laughing at Batman’s feeble attempt to trick him, Bane says:

“Theatricality & deception. Powerful agents to the uninitiated; but we are initiated aren’t we, Bruce.”

And it occurred to me:

That line directly relates to something about selling online and building a powerful brand that’s been on my mind for the last few years, since having a conversation with “Email Players” subscriber Tyson Zahner at an event we both spoke at.

Here’s the context:

It was an event for MLMers to learn marketing.

And, while we listened in about peoples’ products and stories, we were both blown away by how ripe certain markets are for the picking by someone with even an elementary grasp of direct response marketing. Specifically, markets that aren’t being overheated with competition and marketers, where just having a crappy little sales letter with a crappy little headline would be worth a small fortune to someone.

I can’t remember exactly what Tyson said.

But, paraphrased, it went something like:

“It’s so much easier to sell to these markets, selling to other marketers is hard because they’ve seen all the tricks and the techniques”

All 100% true, too.

And that’s why what Bane said shot my antenna up.

If you sell to markets that are “initiated” in as much as they have seen all the typical marketing ploys and tricks, all the lame tactics and techniques, all the benefit-oriented headlines and bullets, engagement device-laden videos, turn-of-phrases, persuasion formulas, and the list goes on… it’s not only a much tougher row to ho, but it’s only going to get more so over time, as more people get into the internet marketing gig.

That’s the bad news.

The good news?

None of that matters, and can even work firmly to your advantage to raise your brand, your sales, and your influence far high and above over everyone else you are “competing” against.


By applying what’s taught in the September “Email Players” issue.

It teaches a powerful “law” of persuasion and influence, especially if you use email, that can potentially drive sales and new business to your porky little piggy bank faster and more reliably and consistently than pretty much anything else I’ve ever done.

The caveat is, it takes time.

It takes hard work.

And, above all else, it takes patience.

But notice I did not say it takes money, natural ability, a huge network, a naturally charismatic personality, or anything else you can’t necessarily control.

It’s easily one of the most valuable issues I’ve published.

And, the deadline to get it is tomorrow.

After that?

Too late.

Here’s the link:

Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

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