Not a big fan of the whole publicly counting money thing.

But, I am not sure how else to explain the following method of creating a reliable, repeatable, and very customer-loving way for creating some smackola on demand, once, twice, even three times or more per year, depending on how ambitious you are, how well you have your act together with your offers, and how serious you are about being in business as opposed to being a contemptible, do-nothing little new product junkie or marketing hobbyist.

Anyway, here’s the story:

Early last year, Yours Gruesome tested a special sale that, unlike virtually all my offers… was intended specifically for the hyper buyers on my list.

Usually, I ignore the hyper buyers.

i.e. those who buy everything & anything – especially low priced “impulse” offers.

The reasons are many, and I’ve yapped about them before.

But, for reasons that included wanting to help a lot of ye olde hyper buyers out for a change, wanting to test a new kind of offer, and (the biggest reason of all) also I had just bought a new Lair, and I wanted to more easily pay it off as soon as the 6 month window I had to carry a mortgage for in order to not screw over my mortgage guy (he wouldn’t have gotten paid his commission had I paid it off earlier) hit… I decided to do this special sale.

Anyway, short story long:

This sale — when used in conjunction with my Email Players methodology — was the fastest, simplest, and easiest scratch I probably ever done made up in this business.

It took about an hour to set it up — sales page & emails.

And, due to being burned out from moving to a new Lair, I completely half-assed it.

Spent only an hour or so combined on the emails & sales page.

The result:

$16k in sales.

Not exaggerated goo-roo launch numbers, or anything.

But not too shabby for about an hour or so of “work.”

Plus, if I’d done a few of the simple things I was too burned out to do, I’d have very likely doubled or tripled that.

Which brings me to the plop:

You, too, can possess this template for a tried-and-true profitable offer to use and reuse (I will be doing another one later next month) each year once I instruct you in the alphas & omegas of how to do it for your business. And potentially do it the same day you learn it, if you choose.

The only caveats are:

1. You will have to have a list

2. You will have to have at least a modest amount of content already created or be willing to create said content — whether full fledged products (eBooks, videos, audio, does not matter)

3. You will have to not be a contemptible new product junkie or marketing hobbyist

In other words:

Maybe 5% of the people in all of the land of Internet Markania can use this template.

But, it’s only to those 5% I cater too anyway.

The rest can continue being social media bar flies or excuse makers, or whatever it is the vast majority of wannabes do when they aren’t idiotically swiping, mining pirate sites for free content they’ll never use, and searching for shortcuts to prevent having to do any real work.

Harsh?

I certainly hope so.

I intend to quadruple down on my customer curation this year.

That said, this sales template is something I will be using over and over and over going forward, and there’s no reason you can’t also use it to make sales on demand, practically any time you desire to, using content you’ve *already* created, sending emails you’ve *already* written, and, yes, utilizing sales copy you’ve *already* slaved over, and would like to get paid on perpetually instead of just once or once in a while.

The details of this little ditty are in the coming February “Email Players” issue.

Including what to do.

What NOT to do (I screwed myself quite badly in lost sales).

And, how to make it go smooth as honey for your righteous business.

This issue, of all issues I’ve written in over 100 issues published, contains the most immediate, cash-in-the-bank info I’ve taught. Simply follow my special “recipe” with the ingredients I lay out, shove it in the oven, and wait for the proverbial timer to ding and pull out some quick profits.

All right enough teasing.

The deadline to get this issue is coming up fast.

And, as people who try to subscribe after the deadline each month are fast learning — I am a tyrant about not letting people in. Including going as far as turning the newsletter off in the shopping cart after the deadline — always prompting the procrastinators to think they are doing me some kind of favor “letting me know” my cart has a glitch or whatever.

It’s no glitch in the software, Maynard.

The glitch is your procrastination.

Okay enough.

If you do NOT have the qualifications above, don’t bother subscribing.

This issue will do nothing but add to your pile of other trainings you never use.

Go find some goo-roo on facebook to haunt instead.

Here’s the link for the 2 or 3 people left both qualified & interested in this:

www.EmailPlayers.com

Ben Settle

BEN SETTLE

  • Email Markauteur
  • Book & Tabloid Newsletter Publisher
  • Pulp Novelist
  • Software & Newspaper Investor
  • Client-less Copywriter

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WHAT OTHERS ARE SAYING

Even when you’re simply just selling stuff, your emails are, in effect, brilliant content for marketers who want to see how to make sales copy incapable of being ignored by their core market. You are a master of this rare skill, Ben, and I tip my hat in respect.

Gary Bencivenga

(Universally acknowledged as the world’s greatest living copywriter)

www.MarketingBullets.com

I confess that I have only begun watching Ben closely and corresponding with him fairly recently, my mistake. At this point, it is, bluntly, very rare to discover somebody I find intelligent, informed, interesting and inspiring, and that is how I would describe Ben Settle.

Dan S. Kennedy

Author, ’No BS’ book series

Ben is one of the sharpest marketing minds on the planet, and he runs his membership “Email Players” better than just about any other I’ve seen. I highly recommend it.

Perry Marshall

Author of 8 books whose Google book laid the foundations for the $100 billion Pay Per Click industry, whose prestigious 80/20 work has been used by NASA’s Jet Propulsion Labs, and whose historic reinvention of the Pareto Principle is published in Harvard Business Review.

www.PerryMarshall.com

I think Ben is the light heavyweight champion of email copywriting. I ass-lo think we’d make Mayweather money in a unification title bout!

Matt Furey

www.MattFurey.com

Zen Master Of The Internet®

President of The Psycho-Cybernetics Foundation

Just want you to know I get great advice and at least one chuckle… or a slap on the forehead “duh”… every time I read your emails!

Carline Anglade-Cole

AWAI’s Copywriter of the Year Award winner and A-list copywriter who has written for Oprah and continually writes control packages for the world’s most prestigious (and competitive) alternative health direct marketing companies

www.CarlineCole.com

I’ve been reading your stuff for about a month. I love it. You are saying, in very arresting ways, things I’ve been trying to teach marketers and copywriters for 30 years. Keep up the good work!

Mark Ford

aka Michael Masterson

Cofounder of AWAI

www.AwaiOnline.com

The business is so big now. Prob 4x the revenue since when we first met… and had you in! Claim credit, as it did correlate!

Joseph Schriefer

(Copy Chief at Agora Financial)

www.AgoraFinancial.com

I wake up to READ YOUR WORDS. I learn from you and study exactly how you combine words + feelings together. Like no other. YOU go DEEP and HARD.”

Lori Haller

(“A-List” designer who has worked on control sales letters and other projects for Oprah Winfrey, Gary Bencivenga, Clayton Makepeace, Jim Rutz, and more.

www.ShadowOakStudio.com

I love your emails. Your e-mail style is stunningly effective.

Bob Bly

The man McGrawHill calls

America’s top copywriter

and bestselling author of over 75 books

www.Bly.com

Ben might be a freaking genius. Just one insight he shared at the last Oceans 4 mastermind I can guarantee you will end up netting me at least an extra $100k in the next year.

Daegan Smith

www.Maximum-Leverage.com

Ben Settle is a great contemporary source of copywriting wisdom. I’ve been a big admirer of Ben’s writing for a long time, and he’s the only copywriter I’ve ever hired and been satisfied with

Ken McCarthy

One of the “founding fathers”

of Internet marketing

www.KenMcCarthy.com

I start my day with reading from the Holy Bible and Ben Settle’s email, not necessarily in that order.

Richard Armstrong

A List direct mail copywriter

whose clients have included

Rodale, Boardroom, Reader’s Digest,

Men’s Health, Newsweek,

Prevention Health Magazine, the ASCPA

and, even, The Limbaugh Letter.

www.FreeSampleBook.com

Of all the people I follow there’s so much stuff that comes into my inbox from various copywriters and direct marketers and creatives, your stuff is about as good as it gets.

Brian Kurtz

Former Executive VP of Boardroom Inc. Named Marketer of the Year by Target Marketing magazine

www.BrianKurtz.me

The f’in’ hottest email copywriter on the web now.

David Garfinkel

The World’s Greatest Copywriting Coach

www.FastEffectiveCopy.com

Ben Settle is my email marketing mentor.

Tom Woods

Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian & author, and host of one of the longest running and most popular libertarian podcasts on the planet

www.TomWoods.com

I’ve read your stuff and you have some of the best hooks. You really know how to work the hook and the angles.

Brian Clark

www.CopyBlogger.com

Ben writes some of the most compelling subject lines I’ve ever seen, and implements a very unique style in his blog. Honestly, I can’t help but look when I get an email, or see a new post from him in my Google Reader.

Dr. Glenn Livingston

www.GlennLivingston.com

There are very, very few copywriters whose copy I not only read but save so I can study it… and Ben is on that short list. In fact, he’s so good… he kinda pisses me off. But don’t tell him I said that. 😉

Ray Edwards

Direct Response Copywriter

www.RayEdwards.com

You’re damn brilliant, dude…I really DO admire your work, my friend!

Brian Keith Voiles

A-list copywriter who has written winning ads for prestigious clients such as Jay Abraham, Ted Nicholas, Dr. Stephen R. Covey, Robert Allen, and Gary Halbert.

www.AdvertisingMagicCopywriting.com

We finally got to meet in person and you delivered a killer talk. Your emails are one of the very few I read and study. And your laid back style.. is just perfect!

Ryan Lee

Best-selling Author

“Entrepreneur” Magazine columnist

www.RyanLee.com

There’s been a recent flood of copy writing “gurus” lately and I only trust ONE! And that’s @BenSettle

Bryan Sharpe

AKA Hotep Jesus

www.BooksByBryan.com

www.HotepNation.com

I’m so busy but there’s some guys like Ben Settle w/incredible daily emails that I always read.

Russell Brunson

World class Internet marketer, author, and speaker

www.RussellBrunson.com

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