“I’d love to leave my door unlocked when I leave the house, but this ain’t Canada.”

— Justin Hammer
“Ironman 2”

Recently, I’ve been studying a Dan Kennedy training about creative thinking.

And, while it’s full of all kinds of ways to stimulate creative problem-solving, the most valuable part of the entire course has literally nothing to do with creativity or being more creative or marketing or selling or any of the usual suspects.

No, it was a part where he was talking about the healthcare system.

Specifically, in the US, where he predicted:

“…there will be some version of nationalized health that probably looks something like the Canadian system that everybody gets…And it’ll be like getting your heart surgery done at the post office or the DMV and obviously people like you and I will want nothing to do with it.”

He then followed up with this kicker:

“It’s another very good argument for making sure you get rich, because failing to do so probably destines you to having the postal worker taking off your bunions after you’ve waited three months for an appointment. I mean that’s where were headed.”

This was recorded many years ago.

But, I suspect he’s right.

Sooner or later the liberals’ll get their way.

And, when it happens, I also believe an entire niche industry (and opportunity) will pop up for doctors, surgeons, hospitals, and other healthcare providers that will be priced to the hilt, with far better bedside care & services with far less deaths or botched procedures, and well out of reach of anyone but those who make — at the bare minimum — upper 6-figures per year, if not 7-figures per year.

ie these rich patients’ll get the kind of treatment our politicians get.

Now, there are two types of people reading this:

1. People who agree with Mr. Kennedy’s prediction, that it’ll be horrifying

2. People who disagree him, and think it’ll be great

My ex-spurt opinion?

I think it will eventually get bad on all kinds of levels, in all kinds of ways.

Especially for small, independent business owners.

As people who have this month’s January 2020 “Email Players” issue and read the bonus elBenbo’s Lair insert have seen, to say I have a sense of outright emergency about the future in the next 10-15 years or so especially is an understatement. And while there isn’t a whole lot of control any one of us has over the political, ideological, and other ever-shifting world-wide forces raging on a national and international scale, one thing we can control is working at building as secure and profitable a business as possible. And, as bad as I suspect it’ll be for businesses who can’t afford to line the right pockets, I still believe commerce will still be around, and that learning how to sell, market, build a business, and create as much financial security as you can — before any big, sweeping changes happen — is vital if you want to have as smooth a landing as possible during the coming turbulence.

However, let’s face it:

Very few people have any sense of urgency, much less emergency.

After all, the stock market is operating at a crazy high pace.

Even cancel culture loving millennials jonesing for socialism & decrying capitalism on social media platforms with their $800 iPhones have full bellies with plenty of entertainment to distract them, and all the time in the world to virtue signal about their pet social justice causes on Twitter & Facebook.

And from what I’ve read of history, many of the so-called “poor” in Western civilization live as good today — in terms of having food, entertainment, and material possessions — as royalty did at various times in history.

But that same history says what goes up will go down.

And, crash in direct proportion to how high it went.

i.e. The suffering from climbing and then falling from a ten foot tree is a mere irritation compared to the suffering, horror, and pain inflicted from climbing a 100ft tall building and then falling.

Just my opinion.

Which, of course, you can whatever you want with…

Anyway, I don’t pretend to have all the answers or solutions to this.

But, if you want to know what I’m doing to prepare from a business point of view — and possibly even prosper — for the coming fall, subscribe to “Email Players”, read it carefully each month, and have the ambition to apply it to your own business ventures, while not getting distracted by nonsense.

Go here to get the February issue before the looming deadline, while you can:

www.EmailPlayers.com

Ben Settle

BEN SETTLE

  • Email Markauteur
  • Book & Tabloid Newsletter Publisher
  • Pulp Novelist
  • Software & Newspaper Investor
  • Client-less Copywriter

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WHAT OTHERS ARE SAYING

Even when you’re simply just selling stuff, your emails are, in effect, brilliant content for marketers who want to see how to make sales copy incapable of being ignored by their core market. You are a master of this rare skill, Ben, and I tip my hat in respect.

Gary Bencivenga

(Universally acknowledged as the world’s greatest living copywriter)

www.MarketingBullets.com

I confess that I have only begun watching Ben closely and corresponding with him fairly recently, my mistake. At this point, it is, bluntly, very rare to discover somebody I find intelligent, informed, interesting and inspiring, and that is how I would describe Ben Settle.

Dan S. Kennedy

Author, ’No BS’ book series

Ben is one of the sharpest marketing minds on the planet, and he runs his membership “Email Players” better than just about any other I’ve seen. I highly recommend it.

Perry Marshall

Author of 8 books whose Google book laid the foundations for the $100 billion Pay Per Click industry, whose prestigious 80/20 work has been used by NASA’s Jet Propulsion Labs, and whose historic reinvention of the Pareto Principle is published in Harvard Business Review.

www.PerryMarshall.com

I think Ben is the light heavyweight champion of email copywriting. I ass-lo think we’d make Mayweather money in a unification title bout!

Matt Furey

www.MattFurey.com

Zen Master Of The Internet®

President of The Psycho-Cybernetics Foundation

Just want you to know I get great advice and at least one chuckle… or a slap on the forehead “duh”… every time I read your emails!

Carline Anglade-Cole

AWAI’s Copywriter of the Year Award winner and A-list copywriter who has written for Oprah and continually writes control packages for the world’s most prestigious (and competitive) alternative health direct marketing companies

www.CarlineCole.com

I’ve been reading your stuff for about a month. I love it. You are saying, in very arresting ways, things I’ve been trying to teach marketers and copywriters for 30 years. Keep up the good work!

Mark Ford

aka Michael Masterson

Cofounder of AWAI

www.AwaiOnline.com

The business is so big now. Prob 4x the revenue since when we first met… and had you in! Claim credit, as it did correlate!

Joseph Schriefer

(Copy Chief at Agora Financial)

www.AgoraFinancial.com

I wake up to READ YOUR WORDS. I learn from you and study exactly how you combine words + feelings together. Like no other. YOU go DEEP and HARD.”

Lori Haller

(“A-List” designer who has worked on control sales letters and other projects for Oprah Winfrey, Gary Bencivenga, Clayton Makepeace, Jim Rutz, and more.

www.ShadowOakStudio.com

I love your emails. Your e-mail style is stunningly effective.

Bob Bly

The man McGrawHill calls

America’s top copywriter

and bestselling author of over 75 books

www.Bly.com

Ben might be a freaking genius. Just one insight he shared at the last Oceans 4 mastermind I can guarantee you will end up netting me at least an extra $100k in the next year.

Daegan Smith

www.Maximum-Leverage.com

Ben Settle is a great contemporary source of copywriting wisdom. I’ve been a big admirer of Ben’s writing for a long time, and he’s the only copywriter I’ve ever hired and been satisfied with

Ken McCarthy

One of the “founding fathers”

of Internet marketing

www.KenMcCarthy.com

I start my day with reading from the Holy Bible and Ben Settle’s email, not necessarily in that order.

Richard Armstrong

A List direct mail copywriter

whose clients have included

Rodale, Boardroom, Reader’s Digest,

Men’s Health, Newsweek,

Prevention Health Magazine, the ASCPA

and, even, The Limbaugh Letter.

www.FreeSampleBook.com

Of all the people I follow there’s so much stuff that comes into my inbox from various copywriters and direct marketers and creatives, your stuff is about as good as it gets.

Brian Kurtz

Former Executive VP of Boardroom Inc. Named Marketer of the Year by Target Marketing magazine

www.BrianKurtz.me

The f’in’ hottest email copywriter on the web now.

David Garfinkel

The World’s Greatest Copywriting Coach

www.FastEffectiveCopy.com

Ben Settle is my email marketing mentor.

Tom Woods

Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian & author, and host of one of the longest running and most popular libertarian podcasts on the planet

www.TomWoods.com

I’ve read your stuff and you have some of the best hooks. You really know how to work the hook and the angles.

Brian Clark

www.CopyBlogger.com

Ben writes some of the most compelling subject lines I’ve ever seen, and implements a very unique style in his blog. Honestly, I can’t help but look when I get an email, or see a new post from him in my Google Reader.

Dr. Glenn Livingston

www.GlennLivingston.com

There are very, very few copywriters whose copy I not only read but save so I can study it… and Ben is on that short list. In fact, he’s so good… he kinda pisses me off. But don’t tell him I said that. 😉

Ray Edwards

Direct Response Copywriter

www.RayEdwards.com

You’re damn brilliant, dude…I really DO admire your work, my friend!

Brian Keith Voiles

A-list copywriter who has written winning ads for prestigious clients such as Jay Abraham, Ted Nicholas, Dr. Stephen R. Covey, Robert Allen, and Gary Halbert.

www.AdvertisingMagicCopywriting.com

We finally got to meet in person and you delivered a killer talk. Your emails are one of the very few I read and study. And your laid back style.. is just perfect!

Ryan Lee

Best-selling Author

“Entrepreneur” Magazine columnist

www.RyanLee.com

There’s been a recent flood of copy writing “gurus” lately and I only trust ONE! And that’s @BenSettle

Bryan Sharpe

AKA Hotep Jesus

www.BooksByBryan.com

www.HotepNation.com

I’m so busy but there’s some guys like Ben Settle w/incredible daily emails that I always read.

Russell Brunson

World class Internet marketer, author, and speaker

www.RussellBrunson.com

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