Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

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File under: Business Building, inner game

I once heard the late, great Earl Nightingale tell a story about how Walk Disney would decide which ideas to test and which ones to ignore.

The short version is this:

If 10 or more “experts” gave him the exact idea or advice for something, he would not only ignore the idea, but test doing the exact opposite! Such was Walt’s contrarian way of doing things. And, judging by the enormous sums of money his company and brand were worth then and are worth today, I dare say he was on to something.

More:

I read a book a few months ago by Gene Simmons (singer of the enormously successful band KISS), that talked about his opinions of so-called “critics.”

And he has a similar contempt for the opinions of others.

In fact, had he listened to others’ opinions, he’d never have ran with a lot of his most profitable ideas. My favorite example being his outrageously priced book “KISSTORY” which no publisher wanted to touch due to the $152.00 — for a mere book about his band — price tag he wanted to charge.

So he self-published, instead.

And, at the time he told the story, that book had generated $12 million in sales.

Lots of lessons in that for info publishers.

Here’s another lesson, from the aforementioned Earl Nightingale:

“We all know the cynical type of individual who will laugh at this. I know them; you know them. But I don’t know one who could be said to be doing well, do you?”

Anyway, the point of all this?

There’s a lot of money in having contempt for critics, cynics, and experts.

And this attitude is absolutely mandatory if you want to use the info inside the March “Email Players” issue. Especially since, as you implement it — if your experience is anything like my own over the past 20 years — you will almost certainly get a flurry of unsolicited opinions from these types telling you not to do any of it.

Don’t say you weren’t warned.

Of course, none of this matters if you aren’t subscribed in time to get said March issue.

To remedy that sinfully gross error of negligence, go here today, while you can:

www.EmailPlayers.com

Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

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